Don’t Do Market Research - Akio Morita

Akio Morita
Company: Sony
Net Worth: Unknown

He turned what was once a small bombed-out department store in Tokyo into the world’s most successful consumer electronics company. Not only that but Akio Morita, co-founder of the Sony Corporation, was also one of the few entrepreneurs that helped Japan’s economy recover in the aftermath of World War II. Today, more than half a century after the company’s initial inception, and with Morita at the helm until his only recent departure, Sony remains one of the world’s largest media conglomerates, with over 180,000 employees worldwide and revenues in excess of $81 billion.

Best Advice For Entrepreneurs:

“Carefully watch how people live, get an intuitive sense as to what they might want and then go with it. Don’t do market research.”

More Akio Morita

• The Man Who Made Sony: The Early Years of Akio Morita
  
• Mr. Electronics: Morita Brings Sony to Life
  
• Lesson #1: Take Your Market Research to the Streets
  

More Advice On Getting An Intuitive Sense

• Getting Intuition Into Your Innovation Act - Arupa Tesolin
• Developing Intuition in Decision-Making - Michael Donovan
• Intuitive Leadership - Randy Ek

What Other Bloggers Are Saying:

• The Sony Story: Akio Morita
  
• From Sake to Sony: Akio Morita Perspective - Sony Insider
  
• Made In Japan By Akio Morita - Nikhil’s Virtuoso!!!!!