Generate A Buzz - Julie Aigner-Clark

Julie Aigner-Clark
Company: Baby Einstein
Net Worth: Unknown

She never wanted to run her own business; she just wanted to be the best mom she knew how to be. But today, what began as a single children’s educational video that she filmed in her basement with a friend’s camera and her cat as a prop, has morphed into a billion dollar company that continues to be an industry leader. Julie Aigner-Clark might not have predicted her own success with her Baby Einstein series of videos, but she was certainly happy to roll with it. Today, mothers the world over know this entrepreneur’s name, and love her for the intelligent videos she has brought to the market.

Best Advice For Entrepreneurs:

“The first Baby Einstein video took off because it was a completely new concept. It was an entirely new idea. No one else had videos for babies. During the first five and a half years, we never ran an ad. The videos made babies happy. Parents told their friends. News articles and publicity opportunities came to us. ”

More Julie Aigner-Clark

• The Ultimate Mompreneur: Julie Aigner-Clark Gets Her Start
  
• A Mighty Mother: Babies Fall In Love With Baby Einstein
  
• Lesson #1: Look To A Need That Is Right Under Your Nose
  

More Advice On Generating Buzz

• BUILDING BUZZ Word of Mouth a Key Benefit of Experiential Marketing - Liz Bigham
• The economics of buzz word of mouth drives business growth finds LSE study - Jessica Winterstein
• 10 ways to create a buzz - Stephen Manallack

What Other Bloggers Are Saying:

• President Bush mentions Baby Einstein creator, Julie Aigner-Clark, in the State of the Union Address - playlibrary