Love What You Do And Put The Customer First - Ray Kroc

Ray Kroc
Company: McDonald’s
Net Worth: Unknown

In 1954, after years of struggling through different trades, Kroc had finally stumbled upon what he saw as The next big thing in America. In one of the greatest success stories of our time, Kroc took a small but successful California-based hamburger restaurant and expanded it into what is today a worldwide chain with almost 400,000 employees, $22 billion in revenue, and a logo that has come to be more globally recognizable than the Christian cross.

In unjustified simplicity, Kroc attempted to describe what made his business the global empire it is today. Indeed, it was not as simple as just providing tasty hamburgers and fries. Kroc was an ambitious entrepreneur who embarked on a strategic plan of expansion that would cover nearly every continent. Kroc not only created an immensely successful company, he also built a global brand and revolutionized the American cultural landscape. How did he do it?

Advice For Entrepreneurs:

“If you work just for money, you’ll never make it, but if you love what you’re doing and you always put the customer first, success will be yours.”