What Starbucks can do for your business
What Starbucks can do for your business
I doubt that the original business plan envisioned a billion dollar business, thousands of Starbucks spanning nearly all the countries of the world. There is even one in the infamous Great Wall of China! Talk about success, from Seattle to Beijing.
As a business owner/manager, how can you use the Starbucks success to increase your profits?
What can Starbucks do for your business?
Why do millions of people everyday, voluntarily make their way to a Starbucks to buy a $5 coffee that costs all of a maximum of 40-50 cents for the cuppa Java?
Sure, the coffee tastes good. The bells and whistles and frills of a latte are enchanting. The caffeine rush helps to pick up in the morning, in the afternoon and after dinner. The same coffee product without the bells and whistles, stripped down to its commodity form, plain old coffee also has the same pick up effects, doesn’t it?
The dirty little secret behind Starbucks success is not the taste of their coffee. Starbucks is not selling coffee, they are selling an experience.
The whole Starbucks design is geared to providing the patron with an experience. The furniture, the layout, the music, wireless access, music CD sales. If you are old enough you will remember the hamburger that ended with “Where is the beef”. Well, where is the coffee, because all the above stated are complimentary attributes to the coffee that they serve.
Starbucks has positioned itself as the second home away from home. After the lengthy explanation which was necessary to understand their model, how can you use the Starbucks model to grow your business?
How can you build in an experience into your business model, which would allow you to up-sell, cross-sell, increase the time and money spent by your customers at your point of business?
As a management consultant I help clients that need to fine tune their business models to grow their bottom line. At Business Tune Up, we recently worked together with a main street boutique that had difficulty in competing with its competitors. We applied the Starbucks experience model to the boutique and came up with complimentary attributes that were perceived by clients as adding greater value to the high end fashion items that they purchased. We changed their business fundamentals from selling clothes to selling the experience.
Think out of the box to see how you can add the ‘experience’ factor to your business model. Sell up, sell cross, and differentiate your product or service from the rest of your competitors. And don’t worry about your competitors copying your ‘experience’. All you need to be assured is to see the bustling Starbucks coffee shops and its half empty ‘me too’ competitors. It’s called first mover advantage.
The bottom line: Use the Starbucks experience to grow your bottom line.
What Starbucks can do for your business - To learn more about this author, visit Jim Kayalar's Website.
Like this article? Share it with your friends
We all know the epic journey across the country that ended in Seattle Washington and that led to the creation of the world’s most famous coffee brand Starbucks.
I doubt that the original business plan envisioned a billion dollar business, thousands of Starbucks spanning nearly all the countries of the world. There is even one in the infamous Great Wall of China! Talk about success, from Seattle to Beijing.
As a business owner/manager, how can you use the Starbucks success to increase your profits?
What can Starbucks do for your business?
Why do millions of people everyday, voluntarily make their way to a Starbucks to buy a $5 coffee that costs all of a maximum of 40-50 cents for the cuppa Java?
Sure, the coffee tastes good. The bells and whistles and frills of a latte are enchanting. The caffeine rush helps to pick up in the morning, in the afternoon and after dinner. The same coffee product without the bells and whistles, stripped down to its commodity form, plain old coffee also has the same pick up effects, doesn’t it?
The dirty little secret behind Starbucks success is not the taste of their coffee. Starbucks is not selling coffee, they are selling an experience.
The whole Starbucks design is geared to providing the patron with an experience. The furniture, the layout, the music, wireless access, music CD sales. If you are old enough you will remember the hamburger that ended with “Where is the beef”. Well, where is the coffee, because all the above stated are complimentary attributes to the coffee that they serve.
Starbucks has positioned itself as the second home away from home. After the lengthy explanation which was necessary to understand their model, how can you use the Starbucks model to grow your business?
How can you build in an experience into your business model, which would allow you to up-sell, cross-sell, increase the time and money spent by your customers at your point of business?
As a management consultant I help clients that need to fine tune their business models to grow their bottom line. At Business Tune Up, we recently worked together with a main street boutique that had difficulty in competing with its competitors. We applied the Starbucks experience model to the boutique and came up with complimentary attributes that were perceived by clients as adding greater value to the high end fashion items that they purchased. We changed their business fundamentals from selling clothes to selling the experience.
Think out of the box to see how you can add the ‘experience’ factor to your business model. Sell up, sell cross, and differentiate your product or service from the rest of your competitors. And don’t worry about your competitors copying your ‘experience’. All you need to be assured is to see the bustling Starbucks coffee shops and its half empty ‘me too’ competitors. It’s called first mover advantage.
The bottom line: Use the Starbucks experience to grow your bottom line.
What Starbucks can do for your business - To learn more about this author, visit Jim Kayalar's Website.
Like this article? Share it with your friends
 | |
 |
No article feedback found. |
| |
Leave Your Feedback |
 | |
| |||
David BarrDavid Barr is the President of Venture Opportunities, Inc. David has been a professional business broker/intermediary since 1980 focusing on General Business Brokerage and Mergers and Acquisitions representing client transaction value from $400,000 to $20,000,000. Mr. Barr has handled the sale of over four hundred and fifty companies. David earned a university degree from the State University of New York majoring in economics and business. David holds the Mergers and Acquisition Master Intermediary and the Certified Business Intermediary designations from the International Business Brokers Association. He is also a Senior Business Analyst and a Texas licensed Real Estate Agent. For more information about David and Venture Opportunities, visit www.bizdealmaker.com. - Visit David Barr's Website |
|||
Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
|||
Casey GollanCasey Gollan, Business Coaching & Mentoring Programs. Add $1 Million to $10 Million in the next 1 to 3 years. Since 1996 Casey has to added hundreds of millions of dollars to businesses. Watch a free video see client results Business Coaching website. - Visit Casey Gollan's Website |
|||
Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
|||
Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
|||
David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
|||
Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
|||
Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
|||
|
To learn more about the Evan Elite Author Program please contact us. | |||
 | |
|  |
Subscribe to Jim's articles
 | |
|
|  |
 | |
|
| |
 | |||||||
|
 | ||
 |
||
|
||
 |
||
|
| ||
 |
| Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details. |
|
|
 |
| Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media |
|
|
 |
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"
Click Here To Learn More |
|
|
|
|
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
|
|
|
 Meditation Guide Competetive Advantage Article Memorandum Template 2 Workplace Violence Press Advertising |
|
 | ||
 |
Top 50 Blogs For Startups
Top Blogs To Watch In 2008 | |
 |
Top 50 Political Blogs
Top Political Blogs of 2009 | |
| ||
 | ||||
| ||||
|
| ||||
| ||||
|
|
|
|
|
||||||||||||
|
Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
|
|
|
