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Zachary Conen Articles

Written by: Zachary Conen

A Serenity Prayer for the Sports Industry - Click To Read Article
The author discusses the responsibility of sports executives to see beyond the wins and losses and focus on the elements of the fan experience they CAN control in order to drive the best possible business outcomes.

The Quickie Internal Customer Experience Diagnosis - Click To Read Article
Have any questions about the customer experience that your company delivers? Conduct a quick internal diagnostic. How does your company treat salespeople? The answer will be revealing.

Big Box Backlash - In Reverse - Click To Read Article
Why are ubiquitous "big box" retailers and service providers taking over the landscape and thriving. Because, at the very least, they pick up the phone when you call. One would think that "Mom & Pop" would provide great service...but sometimes they are asleep at the switchboard.

One Size Doesnt Fit All - Click To Read Article
When it comes to booking group business in the golf industry, the custom approach is king.

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About the Author: Zachary Conen
RSS for Zachary's articles - Visit Zachary's website

Zach is the Vice President of Marketing for LRA Worldwide, Inc. a Horsham, Pa.-based consulting firm specializing in Customer Experience Management or CEM. LRA helps clients such as Starwood Hotels & Resorts, Hard Rock, First Niagara Financial Group, the PGA TOUR and the NBA design and deliver the optimal customer experience across all key touch points and channels. Zach is charged with coordinating the firm’s marketing, public relations and sales efforts. He has written and placed articles about Customer Experience in CRM Weekly, Training Magazine, National Hotel Executive, Brandweek and Hotel & Motel Management, among others. Prior to joining LRA, Zach worked in the sports industry in various sales, marketing and public relations capacities. Zach earned his undergraduate degree from the University of Pennsylvania, and his MBA in marketing from Temple University. He is currently an adjunct instructor in the Sports Leadership program at Northeastern University. You can reach Zach at zach.conen@lraworldwide.com.

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More from Zachary Conen
The Quickie Internal Customer Experience Diagnosis
One Size Doesnt Fit All
A Serenity Prayer for the Sports Industry
Big Box Backlash In Reverse


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