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The Five Keys to a Successful Web-based Strategy
Written by: Andrew NeitlichArticle Overview: Both online-only businesses and traditional businesses rely on the Internet for leads and sales. Unfortunately, there are not many guides for the online marketing strategies that work, and the ones that end up wasting money. This article offers five keys to a successful online strategy.
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The Five Keys to a Successful Web-based Strategy
The Five Keys to a Successful Web-based Strategy
By Andrew Neitlich
Both online-only businesses and traditional businesses rely on the Internet for leads and sales. Unfortunately, there are not many guides for the online marketing strategies that work, and the ones that end up wasting money.
Following are five keys to a successful online strategy:
One: Set goals. A website can do many things: provide information, generate sales, generate leads, and collect information for follow up. The goal determines the look, feel, and navigation strategy of the website. For instance, if your goal is to generate leads, then the website should focus on collecting contact information from visitors in exchange for some sort of value-laden, free offer. If you goal is to generate sales, then your site needs to focus on a navigation scheme that compels the visitor to add products to your shopping cart. The business owner needs a clear objective in mind for the website.
Two: Improve conversion. Too many business people start by driving traffic to their website. This is a mistake, because it is no good to have millions of visitors to your site if nobody buys or becomes a lead. It is much smarter to hone your site so that it has a high conversion rate. Once you do that, you will know how much you can pay to attract someone to your website and can focus on attracting profitable traffic. To increase conversion, test and improve your pricing, offers, navigation structure, featured products, promotional offers, copy, and the options on your site for building community and “stickiness.”
Three: Drive traffic to your site. There are many ways to drive traffic to your site once you are confident that you have a website that converts, including: natural search engine optimization, key word placement and density, triangular link exchanges, article and press release submissions, pay-per-click advertising, affiliate programs, and participation in blogs and forums as an expert.
Four: Follow up. If you can collect information about your visitors, like an email address, you can follow up with people in ways that demonstrate your credibility and value. Free email newsletters, email courses, and ongoing tips all provide valuable information to prospects and drive them back to your website.
Five: Metrics. A successful website has its own set of metrics. Everyone with a website needs to set goals for and track key numbers, such as: cost per visitor, cost per order, conversion rate, traffic trends, page views per visit, most likely exit page, most likely entry page, largest referrers, and time spent on each page.
There are simply too many web pages out there and too few portals by which consumers and businesses come to learn about your website. To get noticed and enjoy the wonderful profit potential of the Internet, you absolutely need to understand and implement a systematic web marketing strategy.
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Article Tags: business owner, clear objective, click advertising, conversion rate, conversion test, drive traffic, five keys, key word, link exchanges, look feel, natural search, navigation scheme, navigation strategy, navigation structure, online marketing strategies, profitable traffic, release submissions, search engine optimization, stickiness, traditional businesses
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Book: Secrets of Six Figure Women
- Secrets of Six Figure Women: Surprising Strategies to up your earning and change your life
Barbara Stanny, 2002
Jacket:
Maybe you've noticed - a subtle trend is gathering steam. Quietly and steadily, the number of women making six figures or more is increasing, and it continues to rise at a rate faster than for men. From entrepreneurs to corporate executives, from white collar executives to free lancers and part timers, women are forging careers with considerable financial success.
Through extensive research and hundreds of interviews, including dialogs with more than 150 high earners whose annual incomes range from $100,000 to 7 million, Stanny discovered that ...they all had certain traits in common:
1) a profit motive
2) Audacity
3) REslience
4) Encouragement
5) Self-awareness
6) Non-attachment
7) Financial knowhow
She amplifies on these in the book itself.
Table of Contents
Intro: Welcome to the era of the six-figure woman
1. The Queen in the Countinghouse
2. The Lowdown on low earners
3. Raising the bar
4. Strategy 1: The Declaration of Intention
5. Strategy 2: Letting go of the ledge
6. Strategy 3: Get in the Game
7. Strategy 4: Speak Up
8. Strategy 5: The Stretch
9. Strategy 6: Seek Support
10. Strategy 7: Obey the rules of money
11. Claiming our power
Appendces:
Resources and websites
Tips for getting out of dent
Investing Basics: Wealthbuilding 101
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Re: What's 1 word to describe what your business will be in 2012
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