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The Five Keys to a Successful Web-based Strategy - Click To Read Article
Both online-only businesses and traditional businesses rely on the Internet for leads and sales. Unfortunately, there are not many guides for the online marketing strategies that work, and the ones that end up wasting money.
This article offers five keys to a successful online strategy.
Why every business needs to consider generational differences - Click To Read Article
It turns out that different generations of employees respond to very different management approaches and incentives. Likewise, different generations of consumers respond differently to different marketing messages. Four generations are common in the workforce and consumer market today, and it is important to understand each. This article is indebted to the work of University of Illinois’s Extension Program and their research on engaging generations.
From $80,000 to $1.2 million per year as an Executive Coach - Click To Read Article
This is a case study of an Executive Coach from a modest background who has hit the stratosphere, and how he has done it.
Business Advisors: Results Are the Top Priority - Click To Read Article
If you want to set your consulting and coaching practice apart, you should be able to explain exactly the results you get for clients — and those results should be compelling. But what exactly are results?
The Importance of Risk Management for Business Owners - Click To Read Article
The most successful business owners have an innate understanding of risk and how to manage it. This article evaluates four different businesses in the context of risk to draw lessons about effective risk management.
How to avoid the platitudes and simple solutions - Click To Read Article
This article discusses why much advice that Executive Coaches spew is filled with cliches and platitudes, and how to avoid this problem.
Three Strategies for Coaches, Consultants, and Business Advisors to Reach Top Decision Makers - Click To Read Article
As the title suggests, this article helps business advisors reach top decision makers.
The four fundamental strategies to increase business revenues - Click To Read Article
One of the jobs of a business coach, consultant, and advisor is to help clients quickly see a path to get results. In the case of increasing revenues, there are four primary strategies that business leaders need to master. This article describes them.
Two Ways for Entrepreneurs to Manage Risk and Avoid Losing Their Shirts - Click To Read Article
One habit that separates successful entrepreneurs from unsuccessful ones is managing risk. This article suggests two important tactics that every entrepreneur should lock in place in order to avoid losing their shirts.
A Four-Part Framework for Reaching Out to New Markets - Click To Read Article
Many businesses enjoy the glamour of trying to penetrate new markets. However, as the framework in this article shows, the lowest-risk and highest-return strategy is to continue to serve your current, receptive markets.
Build your power base - Click To Read Article
This article provides an overview about how to build an effective power base. It is excellent for both executives as well as executive coaches and business advisors.
A Nine-Step Approach For Coaches, Consultants, and Business Advisors to Get All the Clients that You Can Handle - Click To Read Article
Provides a framework for business advisors to generate business.
Executive Coaching defined - Click To Read Article
Lots of people are intrigued by Executive Coaching as a profession, but do not have the language to define what Executive Coaching really is. This article seeks to clarify.
Resilience, Resilience, Resilience - Click To Read Article
This article gives an overview of the importance of resilience, and how to develop it. For coaches, it suggests ways to help clients develop resilience.
The Six Essential Steps to Having Your Business Achieve Its Goals - Click To Read Article
It has become stale at this point to discuss goals and achieving goals. Everyone knows what it takes to set and achieve goals, and there is no shortage of acronyms (e.g. GOALPOST) to help managers remember that goals are time bound, measurable, significant, etc. This begs the question of why – if everyone knows how to set and keep goals – so many businesses fail to achieve their objectives. Goal setting is sort of like New Year’s resolutions: easy to make, hard to achieve. A business coach and advisor can help ensure that you and your leadership team set appropriately aggressive goals and achieve them. There are six steps to the process.
Eight Attributes of the Successful Business and Executive Coach - Click To Read Article
This article describes eight crucial attributes that top Executive and Business Coaches possess. Read it to see if you have what it takes.
A Strategy That Dominates the Competition (And Actually Gets Put Into Action!) - Click To Read Article
The problem with most strategic planning exercises is that they result in a beautiful written document, but nothing ever gets done.
In my experience, executives fail to implement strategy because they fail to complete a comprehensive strategic plan. There are three parts to strategy in any organization, and each is crucial. Most organizations skip one or more of these components, and that is why strategy rarely gets implemented properly.
Three Sure Signs That Your Business Will Run Out of Cash – And What To Do About It - Click To Read Article
You can have a profitable business and still fail. In fact, the number one reason for business failure is under-capitalization – running out of cash. As most business owners know, profits do not equal cash flow. It takes cash to invest in infrastructure, lay the foundation for future growth, and build capacity. Much of these cash requirements show up on the cash flow statement and balance sheet, but not on the income statement. This article reveals three sure signs that your business may be heading for a cash crisis, and offers four ways to manage cash flow properly.
A Perfect Next Career for Recent Retirees and Seasoned Businesspeople - Click To Read Article
This article discusses the reasons why business coaching and consulting are an ideal career for retired businesspeople and seasoned executives in transition.
Seven Ways that the “Main Street” Business Can Compete Against Much Larger Chains - Click To Read Article
This article explains the challenges that smaller businesses face in competing against the "big boys" and offers seven ways to succeed.
The Trouble with Most Marketing Messages - Click To Read Article
Your marketing message is everything you say or do to get people interested in your services.
Unfortunately, most marketing messages are generic, boring, and irrelevant. This article briefly explains how to assess your marketing message and fix this problem.
Tough Times Call for Massive Action: How to kick start your coaching, consulting, or business advisory practice - Click To Read Article
The purpose of this article is to help business professionals identify the essential strategies they need to implement in order to build momentum in their business quickly and without a major investment of money. This article applies to anyone starting their practice from scratch, as well as coaches, consultants, trainers, and business advisors who need a little push to get going again.
Case study of a business coaching business with fantastic potential - Click To Read Article
This case study shows what it takes to be a successful business coach and advisor.
Business Advisors: Which is better: beautiful lies or brutal honesty? - Click To Read Article
Why many business leaders say things that they don't mean, and do things they say they don't -- and how to deal with it with integrity and authenticity.
Eight Questions to Ask Before Jumping into a Business Opportunity - Click To Read Article
This article explains why many entrepreneurs fail to separate facts from myths in their business and offers eight questions to ask before entering into any business opportunity.
Why Coaches should work from both the inside out and outside in - Click To Read Article
This article discusses the importance on focusing on BOTH behavioral and transformational approaches to improving results.
The Business Development Tactics that Get the Most “Bang for the Buck” for Coaches, Consultants, and Business Advisors - Click To Read Article
This article examines the various business development tactics at the professional’s disposal, organized by how much they cost, and how much they get back for you.
Eleven Ways to Generate Leverage from Your Business - Click To Read Article
Too many businesses – even fairly large ones -- are more like mom and pop entities that take too much time to run, barely make a profit after factoring in the owners’ time, and aren’t worth much on sale. Business owners need to develop sources of leverage so that their business runs without them. That way, work becomes more enjoyable and the business becomes more valuable.
This article describes eleven ways that business owners can generate leverage in their business.
You Are Either Influencing or Being Influenced - Click To Read Article
In business (and really in life in general), you are either influencing others or being influenced by others.
Eight fatal marketing mistakes that coaches and consultants make - Click To Read Article
This article describes how to avoid eight serious yet common business development errors made by coaches and consultants.
The Stupid Business: Fifteen Guaranteed Signs that Your Business Will Fail - Click To Read Article
There are smart businesses and stupid businesses. Smart businesses grow profitably, generate cash flow, increase in value over time, and operate without significant input from the founders. Stupid businesses aren’t set up to do any of these things, and are destined to eventually fail. This article provides fifteen signs that you might have a stupid business.
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