|
Creating a Strong Internal Brand: You Can Take it to the Bank - Click To Read Article
Creating and nurturing a strong internal brand - and the employee engagement that it creates - seems to the overriding "secret sauce" shared by leading companies across industry sector. And these leaders have figured out that the strong internal brand doesn't simply result in a nice place to work - it has financial rewards as well.
Culture - It's Not Just for Anthropologists Anymore - Click To Read Article
This article explores the elements that need to be in place to constitute a true corporate "culture" and laments the possible overuse of the term culture in business.
Make It Personal - Click To Read Article
How I learned to loosen the reins, take my own medicine and ensure that my employees and customers develop an emotional bond with my company. The author, a small business owner, describes how he was able to take the consulting principles that his firm expounds upon to external clients and turn them within to help his own company grow stronger. The lesson, as always, is that engaged, empowered employees will help a company grow more than any infusion of capital. The article is written in the first person.
Customer Loyalty – It’s All About the Experience, Stupid! - Click To Read Article
Article outlines how "Customer Experience Management" or CEM, can help a slick ad campaign...and an even slicker IT application to keep its eye on the prize - customer satisfaction and loyalty. How? By actually DELIVERING on those promised experiences!
Operationalizing the Brand - Aligning Promise with Reality - Click To Read Article
This articles discusses the importance of aligning your organization around the delivery of the desired brand experience, i.e., operationalizing the brand promise made publicly.
Sweet Emotion - Brands Look to Send the Consumer on an Emotional Roller Coaster - Click To Read Article
Rob Rush outlines the importance of creating an emotional connection with your customers and how best to go about "operationalizing" an emotional relationship between a brand/company and a customer.
Brand Management - Grateful Dead Style - Click To Read Article
This article makes the slightly whimsical argument for the Grateful Dead as the exemplar of brand management in the music industry and beyond.
Renovation is a State of Mind - Click To Read Article
In the hotel industry, too often millions of dollars are invested in a physical renovation without any thought to "renovating" what truly has an impact on the guest experience - the people who interact with guests on a day-to-day basis. Rob Rush makes the compelling argument that when times are good and the money is flowing into renovations of the physical plant and capital improvements, one need pay equal attention to "renovating" the guest service delivery.
Like this article? Share it with your friends
 |
Related Articles |
|
 Time Management is an Oxymoron
|
| |
Do you have a time management challenge? If so, then learn why you don’t have one.
|
|
Organizational Readiness To Performance Management
|
| |
Organizational Readiness to performance management is crucial in ensuring an efficient and effective evaluation of the individual, departmental, and organizational performance. Therefore, it is important that, befor...
|
|
IS A CAREER IN MANAGEMENT CONSULTING RIGHT FOR YOU
|
| |
In all, over 300,000 people work full-time in the management consulting industry, generating more than $30 billion in annual revenues. Just over half of these consultants come from the United States. However, manag...
|
|
Extraordinary Self Leadership Means Exceptional Time Management
|
| |
Is time your greatest enemy? If you think so, read on as to why you are wrong.
|
|
MANAGING RISK
|
| |
A risk management approach should continuously monitor risk through activities such as identifying, analyzing, mitigation planning, tracking, and controlling risks. Additionally, risk management programs balance the...
|
|
|
Rob Rush
(Visit Rob's Website)
Rob Rush is founder and CEO of LRA
Worldwide, Inc., a Horsham, Pa.-based
consulting
firm specializing in Customer Experience
Management or CEM. LRA helps clients
such as Starwood Hotels & Resorts, Hard
Rock, First Niagara Financial Group, the
PGA TOUR and the NBA design and deliver
the optimal customer experience across all
key touch points and channels.
Rob is a regular contributor to a variety
of marketing, branding, and trade
publications,
including Brandweek, Casino Journal, Hotel
Business, CRM Weekly, Golf Business and
Resort & Recreation. Rob also serves on
the National Hotel Executive Hospitality
Forum
Editorial Board and is active in the
National Institute of Golf Management
(NIGM). Rob
is a frequent spokesperson on customer
experience, loyalty, internal branding,
and
strategy, and has presented and/or
delivered keynotes at numerous industry
conferences
and corporate annual meetings. Rob
received his B.S. degree from Cornell
University and
is a member of the Cornell Real Estate
Council. You can reach Rob at
ro
b.rush@lraworldwide.com.
|
|
 |
|
Rob Rush's
Complete
List Of
Management
Articles
|
|
If you enjoyed this article, get Rob Rush's Complete List of Management Articles For FREE!
|
|
|
|
