I read a write up on the above title published by Professors K Chan Kim and Renee Mauborgne of Insead University. My expectation was very high. I wanted to learn something new. I am the type who will read the text books of my children and other kids. I have always learnt something new which I was not aware of. Unfortunately, it was not so as far as this book is concerned. It is just an old wine in a new bottle.
If people want to read one of the best books on tactics and strategy, I would recommend that they read the book "Tactics" by Dr. Edward de Bono. He is the propounder of the concept of Lateral Thinking. I have never undergone training in such programs. But have learnt a lot from it.
I am a practicing manager for 36 years this August 2008 and battle scarred. I have wounds and scars all over my body, mind and soul. I do not have the exalted formal qualifications of such academics. Let me tell you something. Tactics shapes Strategy but Strategy drives Tactics. Both cannot be learnt in class rooms. It has to be learnt in the battlefield. What is taught is only theory by people who know all the directions but have never captained ships - with apologies to the great (Late) Mr. Robert Townsend.
Lastly, there are so many books on Strategy; it has become meaningless and unnecessary. There are only 4 forms of Strategy – Offensive, Defensive, Flanking and Guerilla. You may need to apply all forms when you are fighting. No situation is identical.
Hence my advise to all entrepreneurs and managers is to understand the basic principles of strategy and tactics and then apply your own thoughts because nobody knows the your business as well as you do. All management consultants, business coaches and the likes can only share their wisdom and guide but you will have to fight all alone in the battlefield.
© Copyright, Sep 09-08 . Without prejudice. All rights reserved
Blue Ocean Strategy - To learn more about this author, visit Madhavan T Gopalachary's Website.
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Madhavan T Gopalachary
(Visit Madhavan's Website)
Madhavan Gopalachary, nick name "madgopes"
(g pronounced as in go) given by IIT
classmates, is a Mechanical Engineer and
an alumnus of Indian Institute of
Technology, Madras having passed out
specializing in IC Engines &
Thermodynamics.
He has nearly 35 years of experience in
the Corporate World. He started off as a
trainee and handled sales, marketing,
manufacturing, product management, profit
center management, strategic planning and
corporate development including R & D in
various organizations and at various
levels before becoming a CEO. His last two
professional assignments were at CEO level
before embarking to start management
consultancy business on January 01, 1998.
He has worked for British, Swedish MNCs as
well as very large Indian business houses.
He has spent a large portion of his time
from June 1998 till date in East African
Countries practicing as an independent
Management Consultant.
More details can be obtained at the
following web sites:
mmg.name
/mtg.html;
mmgconsu
lting.biz/
Madhavan's articles can be accessed at www.madgopes.com
.
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