Lisa Dennis Articles

SEE THE WORLD THROUGH YOUR CUSTOMERS EYES™ - Click To Read Article
There is a competitive nature to business today, which often causes companies to sing the praises of their own product, service, or technology, as though it were the single answer to all of the world’s problems. But as we have learned, one size does not fit all. And one Seller’s product, service, or technology does not solve all problems across the board. In fact, most Buyers feel that their problems, their industries, and their businesses are unique, and Sellers run the risk of insulting them by implying otherwise. Too often, Sellers are presumptuous, acting like the cavalry riding in to save the day. Why do they do this? Certainly, they want to help. And naturally, they want the work. But we feel that this is a shortsighted way of establishing one’s business as a solution to another business’s problems.

360-Degree View Promises Delivery - Click To Read Article
Do all the external-facing departments in your company see the world through your customer’s eyes? All customer touch points, including marketing, sales, customer service, technical support and accounts receivables, should be integrated with each other. No matter who your customers connect with in your company, their experience must be consistent, clear and coordinated, an integrated “360-degree” view of your customer, ensuring that promise and delivery are in sync. Three elements of a company propel its business: marketing, sales and customer service. Most companies know, theoretically, that these three elements need to work together effectively to produce steady sales, revenue growth and happy customers.

The Seven Sins of Marketing & Sales - Click To Read Article
What if you could isolate the one thing that would make your sales soar? The challenge is in figuring out what that “silver bullet” actually is – if it even really exists. The reality is that, for the most part, it is a combination of factors, including the efforts of both marketing and sales that can increase or depress revenue results. By focusing on a group of factors, it is possible to improve results without having necessarily to reinvent the wheel or engage in expensive technology solutions in the name of change.


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