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Fear of blog writing or is it shyness?

Guest post by: Andrew Rondeau

Article Overview: I’ve been thinking about the obstacles people have when it comes to blog writing and starting to blog for the first time. So many people come to me asking about the benefits of blogging, and how it can enhance their life-style (working from home, for instance), income and generate sales leads.

Fear of blog writing or is it shyness?

I’ve been thinking about the obstacles people have when it comes to blog writing and starting to blog for the first time. So many people come to me asking about the benefits of blogging, and how it can enhance their life-style (working from home, for instance), income and generate sales leads.

It’s easy to convince people of the potential when it comes to setting up a blog.

I take them through the process, choosing the right theme, setting them up with their perfect platform, and preparing everything for the first moment when they put finger to keyboard and tap out their message to the world.

And nothing happens.

It can be frustrating to see people who would so obviously benefit from letting the world know about their services and industry. These people are articulate, funny and interesting.

They’d be an asset to the blogging community.

So why are they silent?

I have some theories about this…

My first is that people get some form of performance anxiety – as if they can’t quite get the nerve up to offer up their ideas and communication to the world.

It’s the equivalent of getting up to sing karaoke sober, maybe?

Another thought is that people may be too busy, and can’t get the time to sit down and write for their blog. In which case, why aren’t they paying someone else to do it for them?

My final theory is that people are suffering from some sort of imposter syndrome. I wonder if potential bloggers often worry that they’re going to be caught out as frauds.

Regardless of why you may not be making the most of your blog, I’ve sketched out some ways to overcome your initial fear and get on with it. You wouldn’t set up a Real Estate Agency and then keep the door closed so you can’t sell anything – why would you have the potential sales goldmine of a blog, and leave it dormant?

Here are my tips for getting over the initial blogging shyness:

• Remember you’re the expert. No-one knows your business as well as you do, so don’t feel nervous about standing on your soap box and declaring your expertise to the world

• There’s a great quote by David M Burns about fear: “Remember that fear always lurks behind perfectionism. confronting your fears and allowing yourself the right to be human can make you a far more productive person.” People don’t like, or expect perfectionism when it comes to reading about you and your services

• Quantity works for blogs. Even if you pop in once a day and simply update your blog with a line or two, it’s still good for your SEO and rankings

• Get guest writers in. No-one will mind if your blog is written by one, two or three different voices. Choose people who know their stuff, and let them support the blog on your behalf

• Outsource your writing completely, if you feel that you’re really not cut out for doing the job yourself. There are some superb services out there for people who don’t have the time to blog for their company, but recognise the importance of having a great blog in place

• In a rush? Upload a picture instead. Or video. Or Podcast. The written word isn’t the only way of reaching your target audience!

There’s another great quote that comes to mind, this time by Eric Hoffer…

He says “It is when power is wedded to chronic fear that it becomes formidable”. Maybe a bit of performance-related panic when it comes to blogging could give you the edge you need to really make this work for you?

So. You now have the power – you’ve got a blog which will support you to reach all your customers on a daily basis, persuading them that your organisation is the right one to choose. If you were going in to battle right now, you’d be armed to the hilt.

Write something.

Post it up.

Feel smug for the rest of the day.

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Article Tags: blog income, blogging guide, income blogging



Related Forum Posts
Do your blog "write" - In regards to your question about whether to hire a copywriter, ask yourself how comfortable you are with writing the articles. Can you consistently write blog articles that people will read (there's a whole technique to blog writing, including scannability, length, using bullets, etc)? If your time is better spent doing what you're good at, and that's not writing, hire someone. Better to spend the money and have it done right than be stressing out every time you have to post!
Re: Helping a Grade 5/6 student make money fast - [quote="ideasuniversity":29u4dryo]1,Let him create a blog using wordpress. 2.Post topics that student like him are happy about 3.Put adsense on it 4. Generate advert from his school business If he did it well in few months , he will be earning money to take care of his need[/quote:29u4dryo] Lately, I've been teaching essay writing workshops for grade 6 to 9 students and I can tell you that having them start a blog would be a bad idea. At that young age, their writing skills are quite weak and no one would want to read a blog that's poorly written.
Re: help wanted in u.k. - Hi Brendan, I read the good news on your blog. I hope you keep your blog going after the deadlines have passed. Next step: how about writing articles for some article directories such as ezinearticles.com and including a link to your blog - not in the article, but in the "about the writer" box at the foot of the article? Anyway, all the best! David H
Re: Helping a Grade 5/6 student make money fast - [quote="BuzzAroundBooks":3icgsaj5][quote="ideasuniversity":3icgsaj5]1,Let him create a blog using wordpress. 2.Post topics that student like him are happy about 3.Put adsense on it 4. Generate advert from his school business If he did it well in few months , he will be earning money to take care of his need[/quote:3icgsaj5] Lately, I've been teaching essay writing workshops for grade 6 to 9 students and I can tell you that having them start a blog would be a bad idea. At that young age, their writing skills are quite weak and no one would want to read a blog that's poorly written.[/quote:3icgsaj5] I will disagree with you on this point. Blog is not about polish english. It is about puttting your points on your blog. Teach them to write as if they are speaking to their friend. It is as simple as that. A 13 years old is making waves in UK as an affiliate. He was making more than $2000 per months. If they can play PS2 games successfully, they can write simple english
Re: What I'm reading this weekend - Oct 22, 2010 - @Trent: Yes, he's got a good blog - doesn't post very often anymore. His new post was interesting - basically said that if you put AdSense on your blog/website it can get indexed in Google's search results without any other links. Interesting experiment! @GT: Good luck with the writing!


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