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The Apprentice - Shock Firing. Sir Allan Makes A Big Mistake!

The Apprentice - Shock Firing. Sir Allan Makes A Big Mistake!

This week it was film directing time, oh and selling a product. But this week, the boys were all excited because they were going to making their own film.

Was It Stephen Spielberg and Indiana Jones?

No this week we had the delights of Raef, Michael, Siân Lloyd and…oh I do not know because the product was not mentioned or in the film.

What a couple of twerps!

Oh, I forgot to mention this week Sir Alan (SAS) picked the Team Leaders: Alex and Raef.

Last week Michael was begging for SAS to pick him as the Team Leader. Why didn’t SAS pick him? I really do not know. I think SAS is showing favouritism.

The task this week was to brand and create a new 30-second TV commercial for tissues.

Before I go on, what do you think of Lucinda’s clothes? Are they great? I love the colours and I think they really suit her personality.

Back to the task.

Alex’s team called their tissues: Atishu!

What a great name. But did you see the state of the box. It was like a box of weetabix. And it had pictures of people blowing their nose on it. You don’t see people on the side of toilet paper packaging do you?

Raef’s team called theirs: I love my tissues

What a stupid name! I thought the box was nice. My wife said when she buys tissues the colour of the box is important because it blends in with the rest of the décor.

How would you describe a tissue?

This is how Claire describes it:

“Unique, new, exciting and…” A made-up word, which we did not understand.

What? Run that by me again.

My wife and I did a quick ‘rewind’ on the TV and listened again! We still did not know what Claire said.

“Unique, new, exciting and…”

It’s a tissue!

Both TV adverts were poor.

Alex’s – you certainly knew what they were selling – numerous close-ups of the weetabix box but the advert was corny.

Raef’s was artistically done and that’s why Raef thought it was marvellous but you just didn’t know what they were selling.

Raef’s team lost because of that advert and I thought Michael had to go. Taking into consideration all of the weeks, Michael has performed the worst. But no, SAS showed favouritism and got rid of Raef. SAS called Raef a ‘lot of hot air’.

I warmed to Raef over the weeks and he was genuinely a nice guy. Maybe that was his windfall – not ruthless enough.

Next week it is all about hiring super cars. Will the girls strut their stuff? Let’s wait and see!





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Andrew Rondeau
(Visit Andrew's Website) Andrew Rondeau is the author of the free guide “The Simple Steps To Deliver A Dazzling Presentation”. Grab your complimentary copy at http://www. greatmanagement.org/blog/< /a>
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