---

Guest post by: Andrew Rondeau Become an Author

Tweet

---

---

This week it was film directing time, oh and selling a product. But this week, the boys were all excited because they were going to making their own film.

Was It Stephen Spielberg and Indiana Jones?

No this week we had the delights of Raef, Michael, Siân Lloyd and…oh I do not know because the product was not mentioned or in the film.

What a couple of twerps!

Oh, I forgot to mention this week Sir Alan (SAS) picked the Team Leaders: Alex and Raef.

Last week Michael was begging for SAS to pick him as the Team Leader. Why didn’t SAS pick him? I really do not know. I think SAS is showing favouritism.

The task this week was to brand and create a new 30-second TV commercial for tissues.

Before I go on, what do you think of Lucinda’s clothes? Are they great? I love the colours and I think they really suit her personality.

Back to the task.

Alex’s team called their tissues: Atishu!

What a great name. But did you see the state of the box. It was like a box of weetabix. And it had pictures of people blowing their nose on it. You don’t see people on the side of toilet paper packaging do you?

Raef’s team called theirs: I love my tissues

What a stupid name! I thought the box was nice. My wife said when she buys tissues the colour of the box is important because it blends in with the rest of the décor.

How would you describe a tissue?

This is how Claire describes it:

“Unique, new, exciting and…” A made-up word, which we did not understand.

What? Run that by me again.

My wife and I did a quick ‘rewind’ on the TV and listened again! We still did not know what Claire said.

“Unique, new, exciting and…”

It’s a tissue!

Both TV adverts were poor.

Alex’s – you certainly knew what they were selling – numerous close-ups of the weetabix box but the advert was corny.

Raef’s was artistically done and that’s why Raef thought it was marvellous but you just didn’t know what they were selling.

Raef’s team lost because of that advert and I thought Michael had to go. Taking into consideration all of the weeks, Michael has performed the worst. But no, SAS showed favouritism and got rid of Raef. SAS called Raef a ‘lot of hot air’.

I warmed to Raef over the weeks and he was genuinely a nice guy. Maybe that was his windfall – not ruthless enough.

Next week it is all about hiring super cars. Will the girls strut their stuff? Let’s wait and see!

Related Articles

  If You're Fired...
  On Leadership by Allan Leighton
  Apprentice - What an utter shambles
  The First Apprentice: Great Managers Work For the Team
  Grabbing Life by the Tail
  A New Year's Observation
  How To Fire An Employee: The Do's and Don'ts of Terminating Employees to Keep You Out of Hot Water
  Styles of Leadership
  Never Quit: A Lesson from The Apprentice
  The Apprentice - The Dreaded Interviews
  Find the Best PEO Advice in Terminating or Hiring Employees?
  Mistakes and Weaknesses
  Product Maps
  The Apprentice Youre Hired
  Office Romances
  How To Create A Reputation for Honesty as a Leader-Part 1
  Business and Life Lessons From "The Apprentice"ª
  Donald Trump Apprentice
  The Apprentice - What A Difference A Week Makes…
  Be Positive, But Realistic

Related Forum Posts

Re: Firing your customers
The "Young" Apprentice
Re: The Celebrity Apprentice - Episode 10
Re: The Celebrity Apprentice - Episode 5
Re: New Apprentice - will it be a bust?

Share this article. Fund someone's dream.

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Life is a Balancing Act!

Work at home Opportunities for the Disabled

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.