Be warned – this posting reveals who has been ‘hired’ as the 2008 Apprentice and the rest of the post is only my observation and opinion based upon 60 minutes of edited TV, nothing more.
We have come to the end of The Apprentice otherwise know as the ‘job interview from hell’.
Remember the mayhem of the first week and the fish stall.
Remember the boys grafting to complete all the laundry.
Remember Alex running down the stairs in his Superman jimjams.
Remember Jenny, the lair.
We have experienced a great 12 weeks, haven’t we?
And now Sir Alan (SAS) has finally made his decision.
And the winner is....
Lee.
A worthy winner?
I think so.
He’s raw, he’s rough, he’s driven, he’s a quick leaner and he will work 24 hours a day. His team won every time he was the Team Leader. He has great management skills. People like to work for him.
I’d employ him.
So what was the final task?
Well we had four of the delegates in the final (SAS gave us that twist last week).
The final four were divided into pairs, with Claire and Lee on one side, and Alex and Helene on the other. Six now-fired ex-candidates were added to the teams.
The task was to create a brand of men’s fragrance and take into consideration the packaging, the selling price of £29.95, the profit, the smell, the buyer and the brand.
And what did we witness?
Lee and Claire interviewing a load of maintenance men who most probably still wear brut.
Names like ‘strong’ and ’girth’ being banded about.
The actual names they agree upon were poor.
Roulette?
Who would buy a men’s fragrance call ‘roulette’?
And the advert was even worse – straight from the 1970’s.
Roulette was really ‘old hat’. It didn’t match the modern man at all and that was who they thought their buyers would be.
I did like the design of the ‘Dual’ bottle. I liked the fact you could take ‘some with you’ while travelling. But there was no thought about the cost of the bottle production. Alex and Helene totally misjudged the business element of the task.
And that is what got both of them fired.
Lee and Claire pitched their sales pitch very well and Claire was a master as answering all the awkward questions.
The Decision
You know, I'm happy that Lee has won the battle to be named as The Apprentice, 2008.
It will be interesting to know where SAS will employ Lee and I wish Lee good luck.
“That’s what I’m talking about”
The Apprentice Youre Hired - To learn more about this author, visit Andrew Rondeau's Website.
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Andrew Rondeau
(Visit Andrew's Website)
Andrew Rondeau transformed himself from a
$4 an-hour petrol-pump attendant to a
highly successful Senior Manager earning
$500k every year. Discover how you can
remove your fear and reduce your stress of
being a manager by receiving Andrew's free
Management e-Course and report: ww
w.greatmanagement.org/
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