Conventional wisdom says you should ideally get a Customer Lifetime Value average of $1 per person per year from your list. This means on a list of 100,000, you should get $100,000 per year that your customers remain on your list.
That is admittedly some decent coin.
However, this post isn’t about achieving decent.
Let me tell you about a certain marketer that some of you will know.
His name is Frank Kern. He looks like this.
(Frank Kern, creator of Mass Control, on Your Right)
He’s the blonde one.
Our laid-back beach bum has made $2.2 million from his list of 8000 over the past two years!
That translates to an unprecedented CRV average of $275 a person!
In his latest product Mass Control, Frank Kern teaches you how he can make a whopping 275 times more than the average from utilizing his powerful email marketing strategies.
The FREE content in Frank's videos is even better than most of the $347 courses and $1000 seminars I have been to. And I’ve been to plenty.
Frank’s concept of Mass Control lies in ONE big idea. It is an ideas so big that I’ve never looked at list building and e-mail marketing the same way ever again.
His big idea is this:
The money isn’t in the list. The money is in the RELATIONSHIP you have with that list.
Ok stop reading and let that idea sink in. Ready? You may continue reading now….
Do you see the massive impact that this one idea can have for your entire email-marketing strategy?
Mass Control teaches you the ways of ‘Seductive Selling’, to build such a great relationship with your list that they can’t help but give you money since you’re a trusted friend who can solve all their problems.
There will be more blog posts touching on the Mass Control techniques in more detail, but for now, I will leave you with one relationship building tip.
Often we forget that when someone surfs the net, he’s in a different frame of mind as compared to going to a shopping mall, watching TV or listening to radio. Even when he’s on the net, his frame of mind is determined by the medium he’s using at the moment.
For example, if someone is using a search engine, he’s usually in the frame of mind to get an answer to a question or to purchase something specific.
Blog readers are usually looking for information or to be entertained.
Video viewers are there for the laugh of the day.
And most importantly, the net users of email are using either for work, to catch up with friends and loved ones, or to flood other people’s inboxes with funny jokes, viral videos and annoying forwards.
The one thing that they DON’T do whenever they check their emails, however, is be inclined to buy stuff.
So…. how do you bridge the divide between you with stuff they are supposed to buy, and them, who are not in ‘buy stuff’ mode?
Frank Kern’s answer is this — to ‘disguise’ your message to cater to the user’s frame of mind as closely as possible. In particular, the communicating with friends and family route.
Ergo, the closer you get to replicating the mail format of a friend sending to a friend, the more the email will be opened, and the more will people be receptive to your offer.
Devices you can use are no caps in the subject line, a ‘my wife told me to check this out and I want to share with you the cool discovery’, and a more personal delivery.
Well, with that in mind, do think about other ways you apply this to your email marketing.
Who would have thought that the most effective emails are the ones that are the least professional, eh? ;)
More Frank Kern Mass Control marketing technique in the days to come. But seriously folks - SAVE these emails, study em and follow his style.
Email Marketing Redefined — Is Frank Kern God? Or Just a Minor Deity? - To learn more about this author, visit Michael Reining's Website.
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