How Emotional Words Play a DeadSerious Role in Google Ads Blog Post Titles
How Emotional Words Play a DeadSerious Role in Google Ads Blog Post Titles
What is a power word?
A power word is a word that illicits a powerful emotional response from the browser. It is a word so irresistible that it makes a user far more likely to first notice and then click on the Google pay-per-click ad.
We all know that words are powerful. After all, saying a few words of appreciation can do wonders to how people think and feel about you. At the same time, a few mean words can hurt far more than getting slapped in the face.
But can a single word really double the click-through-rate of pay-per-click ads on Google?
While I did not believe this could be true, we started to run several tests and sure enough, we started to come across lots of power words that will do wonders to your Google AdWords campaigns.
The secret is to find these words and we are going to share one with you.
We were running 2 ads on Google, and the only difference was one keyword in the title. We replaced the word “Review” with “Exposed.” The result? A 100+% improvement in the click-through-rate.
Obviously, exposed is a word that is emotionally far more charged and loaded and it turns out that an emotionally charged word can indeed double the click-through-rate of your Google Adwords ads.
Oh one more thing - notice the title of this post? The original title was
How Emotional Words Play a Big Role in Google Adwords
We replaced the word Big with Dead-Serious. That’s an emotional, power word that we think would get more people to pay attention to this article.
Yes, power words can be used for Blog Post titles too! :-)
How Emotional Words Play a DeadSerious Role in Google Ads Blog Post Titles - To learn more about this author, visit Michael Reining's Website.
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A while ago I came across a Google Adwords tip that sounded too good to be true. The tip said that there are specific “power words” that will dramatically boost the results of any pay-per-click ad.
What is a power word?
A power word is a word that illicits a powerful emotional response from the browser. It is a word so irresistible that it makes a user far more likely to first notice and then click on the Google pay-per-click ad.
We all know that words are powerful. After all, saying a few words of appreciation can do wonders to how people think and feel about you. At the same time, a few mean words can hurt far more than getting slapped in the face.
But can a single word really double the click-through-rate of pay-per-click ads on Google?
While I did not believe this could be true, we started to run several tests and sure enough, we started to come across lots of power words that will do wonders to your Google AdWords campaigns.
The secret is to find these words and we are going to share one with you.
We were running 2 ads on Google, and the only difference was one keyword in the title. We replaced the word “Review” with “Exposed.” The result? A 100+% improvement in the click-through-rate.
Obviously, exposed is a word that is emotionally far more charged and loaded and it turns out that an emotionally charged word can indeed double the click-through-rate of your Google Adwords ads.
Oh one more thing - notice the title of this post? The original title was
How Emotional Words Play a Big Role in Google Adwords
We replaced the word Big with Dead-Serious. That’s an emotional, power word that we think would get more people to pay attention to this article.
Yes, power words can be used for Blog Post titles too! :-)
How Emotional Words Play a DeadSerious Role in Google Ads Blog Post Titles - To learn more about this author, visit Michael Reining's Website.
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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