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How Emotional Words Play a DeadSerious Role in Google Ads Blog Post Titles

Written by: Michael Reining

Article Overview: A while ago I came across a Google Adwords tip that sounded too good to be true. The tip said that there are specific “power words” that will dramatically boost the results of any pay-per-click ad. What is a power word? A power word is a word that illicits a powerful emotional response from the browser. It is a word so irresistible that it makes a user far more likely to first notice and then click on the Google pay-per-click ad. We all know that words are powerful. After all, saying a few words of appreciation can do wonders to how people think and feel about you. At the same time, a few mean words can hurt far more than getting slapped in the face. But can a single word really double the click-through-rate of pay-per-click ads on Google?

How Emotional Words Play a DeadSerious Role in Google Ads Blog Post Titles

A while ago I came across a Google Adwords tip that sounded too good to be true. The tip said that there are specific “power words” that will dramatically boost the results of any pay-per-click ad.

What is a power word?

A power word is a word that illicits a powerful emotional response from the browser. It is a word so irresistible that it makes a user far more likely to first notice and then click on the Google pay-per-click ad.

We all know that words are powerful. After all, saying a few words of appreciation can do wonders to how people think and feel about you. At the same time, a few mean words can hurt far more than getting slapped in the face.

But can a single word really double the click-through-rate of pay-per-click ads on Google?

While I did not believe this could be true, we started to run several tests and sure enough, we started to come across lots of power words that will do wonders to your Google AdWords campaigns.

The secret is to find these words and we are going to share one with you.

We were running 2 ads on Google, and the only difference was one keyword in the title. We replaced the word “Review” with “Exposed.” The result? A 100+% improvement in the click-through-rate.

Obviously, exposed is a word that is emotionally far more charged and loaded and it turns out that an emotionally charged word can indeed double the click-through-rate of your Google Adwords ads.

Oh one more thing - notice the title of this post? The original title was

How Emotional Words Play a Big Role in Google Adwords

We replaced the word Big with Dead-Serious. That’s an emotional, power word that we think would get more people to pay attention to this article.

Yes, power words can be used for Blog Post titles too! :-)

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Article Tags: campaigns, emotional power, emotional response, emotional words, few words, google, google adwords, google pay per click, one more thing, pay per click, pay per click ad, pay per click ads, power word, share one, single word, specific power, words of appreciation



Related Forum Posts
Ad words - And I forgot... you could give Google Ad Words a try. I've used that in the past and was never able to get my click rate below 20 cents, but perhaps you'll have better luck. With Google Ad Words, your ad (which you must make sure you write properly) will send people to your website, so it's a must have.
Re: New Keyword Research Tool - Hi Evan, Yes, this is a great tool for long tail keywords in Google PPC and great for researching articles & Page Titles. It is better than Google PPC if you really want to break down your keywords and go after a large amount of low volume keywords. Anelly, WordStream has a paid user interface that I would try out. Jeff
Willing to Fail Your Way to Success - Entrepreneurs in my opinion, must be willing to fail. (This is that risk-taking factor quoted in the other post). If you aren't willing to fail then you don't take risks and if you don't take risks you do I like to call (I am qouting an awesome book called Play to Win!) 'Playing Not to Lose' instead of 'Playing to Win'. When you Play to Win you must risks. Risks are how you build a business and innovate.
Creating unique forum post titles - Hi Evan, As one of the people who spends the most time in these forums, I don't really think it's a sustainable idea to ask users to create unique "Subject Titles" for every post. Even forum loyalists (including myself) are bound to forget on occasion, while the average user won't even care. Instead, would there be a way to leave the "Subject Titles" blank and only allow posts with manually created titles to be submitted? Most people would be too lazy to copy the original title and would therefore be forced to think of a new one (which would likely be unique).
Re: Looking For Business Blog Owners - I don't have a list with specific blogs but I have some suggestion on how you should search these blogs. I do this type of research but for another niche and I use: Google Blog Search, Technorati Blog Directory and Twitter search. Try to use specific key words. Good luck, I know it's not an easy job.


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