A while ago I came across a Google Adwords tip that sounded too good to be true. The tip said that there are specific “power words” that will dramatically boost the results of any pay-per-click ad.
What is a power word?
A power word is a word that illicits a powerful emotional response from the browser. It is a word so irresistible that it makes a user far more likely to first notice and then click on the Google pay-per-click ad.
We all know that words are powerful. After all, saying a few words of appreciation can do wonders to how people think and feel about you. At the same time, a few mean words can hurt far more than getting slapped in the face.
But can a single word really double the click-through-rate of pay-per-click ads on Google?
While I did not believe this could be true, we started to run several tests and sure enough, we started to come across lots of power words that will do wonders to your Google AdWords campaigns.
The secret is to find these words and we are going to share one with you.
We were running 2 ads on Google, and the only difference was one keyword in the title. We replaced the word “Review” with “Exposed.” The result? A 100+% improvement in the click-through-rate.
Obviously, exposed is a word that is emotionally far more charged and loaded and it turns out that an emotionally charged word can indeed double the click-through-rate of your Google Adwords ads.
Oh one more thing - notice the title of this post? The original title was
How Emotional Words Play a Big Role in Google Adwords
We replaced the word Big with Dead-Serious. That’s an emotional, power word that we think would get more people to pay attention to this article.
Yes, power words can be used for Blog Post titles too! :-)
How Emotional Words Play a DeadSerious Role in Google Ads Blog Post Titles - To learn more about this author, visit Michael Reining's Website.
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Dave Kurlan
Dave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development.
Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit.
He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine.
He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball.
He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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The Evan Elite Authors program is currently in beta phase. For details please contact us.
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Michael Reining
(Visit Michael's Website)
Prior to MindValley Media, Mike was the
Head of New Ventures Strategy at eBay
where he conceived of the strategies that
led to the investment in Craigslist, the
launch of Kijiji.com and the acquisition
of Skype. Mike has an MBA from Stanford
and previously worked for the Boston
Consulting Group. He is also a certified
Google AdWords Professional.
MindValleyLabs Internet Marketing Blog: bl
og.mindvalleylabs.com/
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