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How many keywords per Ad Group?

Written by: Michael Reining

Article Overview: “How many keywords should I ad per Ad Group?” I see just about anyone that is new with AdWords struggling with this and just the other day, I was listening to a StomperNet video by Frank Kern and I was shocked that in the video even the advice that Frank Kern was giving was not what I would have recommended. So, here is the rules that I follow each and every time I create a set of new Ad Group.

How many keywords per Ad Group?

Most Frequently Asked AdWords Questions

A while back, I promised to answer any AdWords question that our users would send me. I am still going to go and do that, but it is going to take a little while since I got hundreds of questions via the blog and our newsletter.

In any case, one of the questions that I kept hearing again and again is:

“How many keywords should I ad per Ad Group?”

I see just about anyone that is new with AdWords struggling with this and just the other day, I was listening to a StomperNet video by Frank Kern and I was shocked that in the video even the advice that Frank Kern was giving was not what I would have recommended.

So, here is the rules that I follow each and every time I create a set of new Ad Group.

For example, here is what I did while I was building a keyword list for our new keyword tool. While I won’t go over the entire keyword list that I build, I will dive into a specific example to answer “how many keywords per Ad Group?”

So, lets pick the keyword phrase “keyword tool” as an example.

Step 1: Check the traffic. The phrase “keyword tool” is a very popular keyword phrase. According to Google’s keyword tool it gets over 90,500 searches per month.

So what do I do?

I create 1 Ad Group where I put only 1 keyword phrase into the Ad Group using exact match.

In other words, if the keyword phrase gets a lot of searches and is very important to you, then I would recommend to use exact match and create 1 Ad Group with only that 1 keyword.

Step 2: Now I use the keyword tool WordButler to build a comprehensive keyword list of all the searches that are done online that contain the keyword phrase “keyword tool” and I put all of these into Another Ad Group. In this case I found over 150 keyword phrases that contain the word “keyword tool” and I added all of them into a separate Ad Group.

Lets repeat - How many keywords per Ad Group?

* Step 1: I create an Ad Group with 1 keyword only using exact match
* Step 2: I create an Ad Group with all of the keywords that contain the root (in this case “keyword tool)

Lastly, I will then go deeper. If you go to Google’s keyword suggestions and look at the traffic estimates, you will see that there is lots of keywords that get over 10,000 searches per month.

keyword tool - 90,500

overture keyword tool - 9,900

keyword research tool - 8,100

keyword search tool - 8,100

keyword selector tool - 8,100

adwords keyword tool - 6,600

free keyword tool - 6,600

Since the above keyword phrases all get over 5,000 searches per month, I will repeat the same steps and create 2 Ad Groups for each of the above keyword phrase. The first will have only 1 keyword with exact match and the other will have all of the keywords search queries that I can find. I will start with broad match and then add phrase match down the line.

Here is another tip. Whatever you do…. NEVER ever add different keyword phrases into the same Ad Group. For example, I would never put “keyword tool” and “keyword software” into the same Ad Group. If you do that, then there is no way you can compete with the top guys out there because your Ads will never be very targeted.

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Article Tags: blog, frank kern, google, keyword list, keyword phrase, keyword phrases, keyword tool, match, step 2, traffic, word keyword



Related Forum Posts
Re: What Keyword techniques do you use? - - How do you choose your keywords? ANS:- I search on Google ad word keyword tool, find relevant keywords on my websites and get some keywords from competitors website. - Where do you place them in your content? ANS:- I place them in my website content specially according to their relevancy with the page. - How frequently do they appear in an article? ANS:- I give 2 links on my keywords in article which point back to my website. - What challenges do you have trying to use keywords in your content? ANS:- Sometimes target high competition keywords - What questions do you have? ANS:- While choosing keywords, what should take care else! and what should be the competition. - What recommendations? ANS:- Search on Google, Yahoo, Bing by entering one keyword you will get number of keywords.
Re: Keyword Selection - Hi Alan That is excellent advice it is important that the keywords you choose are relevant to your website otherwise you are just wasting your time, but they also need to be keywords that will get you ranked quickly, in other words start off by going for keywords that are not too competitive but are still researched quite often. MichelleJ
Re: Can someone explain Search engine optimization to me? - Hi there. I see, you are a ghost writer? I used to be too. Usually when they ask you to write an article, they give you keywords that you should use at 6% density or mentioned at least 6-9 times at the article. Having seen your dilemna which actually is since they are providing you with not so coherent keywords, maybe you can approach and tell them that it is impossible for you to create an article with quality content if they are going to continue on with that kind of keywords. Maybe you can ask for alternatives.
BNI Groups - do they work? - Hi Lesley, From the members in my Mastermind Group I've heard a number of positive and negative things about BNI Groups. Just like a Mastermind Group, it all depends on who the people are. If the personalities fit and the members can add value to your business it can be worth checking out. The best bet is to go to a meeting as a guest to get a sense of who is in the group and if it is for you. It doesn't cost you anything except a little extra sleep the morning of. Good luck!
Re: New Keyword Research Tool - Hi Evan, Yes, this is a great tool for long tail keywords in Google PPC and great for researching articles & Page Titles. It is better than Google PPC if you really want to break down your keywords and go after a large amount of low volume keywords. Anelly, WordStream has a paid user interface that I would try out. Jeff


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