Most Frequently Asked AdWords Questions
A while back, I promised to answer any AdWords question that our users would send me. I am still going to go and do that, but it is going to take a little while since I got hundreds of questions via the blog and our newsletter.
In any case, one of the questions that I kept hearing again and again is:
“How many keywords should I ad per Ad Group?”
I see just about anyone that is new with AdWords struggling with this and just the other day, I was listening to a StomperNet video by Frank Kern and I was shocked that in the video even the advice that Frank Kern was giving was not what I would have recommended.
So, here is the rules that I follow each and every time I create a set of new Ad Group.
For example, here is what I did while I was building a keyword list for our new keyword tool. While I won’t go over the entire keyword list that I build, I will dive into a specific example to answer “how many keywords per Ad Group?”
So, lets pick the keyword phrase “keyword tool” as an example.
Step 1: Check the traffic. The phrase “keyword tool” is a very popular keyword phrase. According to Google’s keyword tool it gets over 90,500 searches per month.
So what do I do?
I create 1 Ad Group where I put only 1 keyword phrase into the Ad Group using exact match.
In other words, if the keyword phrase gets a lot of searches and is very important to you, then I would recommend to use exact match and create 1 Ad Group with only that 1 keyword.
Step 2: Now I use the keyword tool WordButler to build a comprehensive keyword list of all the searches that are done online that contain the keyword phrase “keyword tool” and I put all of these into Another Ad Group. In this case I found over 150 keyword phrases that contain the word “keyword tool” and I added all of them into a separate Ad Group.
Lets repeat - How many keywords per Ad Group?
* Step 1: I create an Ad Group with 1 keyword only using exact match
* Step 2: I create an Ad Group with all of the keywords that contain the root (in this case “keyword tool)
Lastly, I will then go deeper. If you go to Google’s keyword suggestions and look at the traffic estimates, you will see that there is lots of keywords that get over 10,000 searches per month.
keyword tool - 90,500
overture keyword tool - 9,900
keyword research tool - 8,100
keyword search tool - 8,100
keyword selector tool - 8,100
adwords keyword tool - 6,600
free keyword tool - 6,600
Since the above keyword phrases all get over 5,000 searches per month, I will repeat the same steps and create 2 Ad Groups for each of the above keyword phrase. The first will have only 1 keyword with exact match and the other will have all of the keywords search queries that I can find. I will start with broad match and then add phrase match down the line.
Here is another tip. Whatever you do…. NEVER ever add different keyword phrases into the same Ad Group. For example, I would never put “keyword tool” and “keyword software” into the same Ad Group. If you do that, then there is no way you can compete with the top guys out there because your Ads will never be very targeted.
How many keywords per Ad Group? - To learn more about this author, visit Michael Reining's Website.
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Michael Reining
(Visit Michael's Website)
Prior to MindValley Media, Mike was the
Head of New Ventures Strategy at eBay
where he conceived of the strategies that
led to the investment in Craigslist, the
launch of Kijiji.com and the acquisition
of Skype. Mike has an MBA from Stanford
and previously worked for the Boston
Consulting Group. He is also a certified
Google AdWords Professional.
MindValleyLabs Internet Marketing Blog: bl
og.mindvalleylabs.com/
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