Live From JV Alert Does Your Copy Follow This Proven Sequence
Live From JV Alert Does Your Copy Follow This Proven Sequence
One of my favorite sessions of the day was an open Q&A panel with 10 professional online copywriters... many of them are some of the leading online copywriters that money can buy.
One specific tip that was brought up during the session was the sequence that your online sales letter should follow as you are preparing for the close.
The question that was asked was:
“What comes first, the offer, bonuses, or the guarantee? Is there a specific sequence that we should always follow?”
The answer is YES! And the winning sequence is:
1) Present the offer:
* Describe the offer, including the price
NOTE: In their mind, the customer should already be saying… to take my pain away and solve this problem… the price is not too bad.
2) Remove the risk:
* Offer a risk reversal, the guarantee
NOTE: In their mind, the customer should now say… wow, there is nothing I could lose by taking action.
3) Pile on the bonuses:
* Over deliver with additional bonuses that will further help the customer relieve their pain and take them to the next level
4) Recap - final summary
* Of course, you want to have a neat summary towards the end - and never ever forget to finish with powerful PS lines
According to extensive testing, the above sequence was consistently performing better than any other sequence. So, go back to your sales letters right now and check if your sequence is the same. If not, I suggest that you setup a test to see if you can further optimize your conversion rate by doing what the experts do.
Live From JV Alert Does Your Copy Follow This Proven Sequence - To learn more about this author, visit Michael Reining's Website.
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I am currently up in Philadelphia at JV Alert, and I am having a terrific time. Ken McArthur has really put together a tremendous event and I will be sharing some of my key learning’s and insights from this seminar.
One of my favorite sessions of the day was an open Q&A panel with 10 professional online copywriters... many of them are some of the leading online copywriters that money can buy.
One specific tip that was brought up during the session was the sequence that your online sales letter should follow as you are preparing for the close.
The question that was asked was:
“What comes first, the offer, bonuses, or the guarantee? Is there a specific sequence that we should always follow?”
The answer is YES! And the winning sequence is:
1) Present the offer:
* Describe the offer, including the price
NOTE: In their mind, the customer should already be saying… to take my pain away and solve this problem… the price is not too bad.
2) Remove the risk:
* Offer a risk reversal, the guarantee
NOTE: In their mind, the customer should now say… wow, there is nothing I could lose by taking action.
3) Pile on the bonuses:
* Over deliver with additional bonuses that will further help the customer relieve their pain and take them to the next level
4) Recap - final summary
* Of course, you want to have a neat summary towards the end - and never ever forget to finish with powerful PS lines
According to extensive testing, the above sequence was consistently performing better than any other sequence. So, go back to your sales letters right now and check if your sequence is the same. If not, I suggest that you setup a test to see if you can further optimize your conversion rate by doing what the experts do.
Live From JV Alert Does Your Copy Follow This Proven Sequence - To learn more about this author, visit Michael Reining's Website.
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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