The Startling Secret of Eight-Figure Product Launches That Jeff Walker Never Taught You (Yes, It's Not Found in PLF2)!
The Startling Secret of Eight-Figure Product Launches That Jeff Walker Never Taught You (Yes, It's Not Found in PLF2)!
Obviously, many Joint Venture Partners (JV's) were involved and the whole world was promoting it, but there is another reason why everyone promoted it. I had an epiphany recently about the secret behind a launch that makes $10M and above; I'm talking about the eight-figure product launch. I would almost bet that if Frank Kern had called Mass Control "Email Marketing Power" or something, it might not have done as well as it did.
Using Product Launch Formula –using the tactics and implementing the strategies – you can easily get a million dollar launch. If you want to take it to the next level, if you want an 8-figure launch, there must be more to it than the product launch formula. I came up with a principle I believe all 8-figure product launches have in common, although so far very few product launches have hit that mark. I call it the Magic Position.
The Magic Position
Yes, it's about positioning. Most people already know that you need proper positioning for your products. But, this is different: it's magic positioning. It is the rocket fuel to your product launch, and it's crucial that you establish your magic position before you do anything else.
The magic position principle is to position your product to start as close to the finish line as close as you can. You have 100% control over your positioning –you can choose to position as far from the finish line as possible, or you can position it at the finish line itself.
What is the finish line? It's the Sale. How do you make a product as Surefire a sale as you can? I believe it involves 2 things, and it's inspired by Frank Kern's formulas and Mass Control in terms of presentation.
MC + CF = MP
which is,
Miracle Cure + Cool Factor = Magic Position
What exactly are these things? Your Miracle Cure is your Unique Selling Proposition (USP), and your Cool Factor is your Unique Emotional Proposition (UEP).
The multimillion-dollar question: what makes a person want to buy your product?
What causes a sale? There are 2 basic factors in play.
* Firstly, a consumer in the marketplace is asking about your USP, "Which product will benefit me most?"
* Second, they're asking, "Which product will make me feel good as it benefits me?" 'Feeling good' in this context means that they are thinking, "I have a significance which gives me the edge over every other person who didn't buy the product."
This, in essence, is Mass Control. You can have a standard USP –an amazing benefit that will rock your customers' socks off and make them feel good, or you can have a UEP for your product that makes your customer feel good using it. When you have both of these in play, the benefit and emotion/coolness, you will get a magic position. You can have either, a very unique USP or a very unique UEP. Doing both, however, is slightly overkill.
The "Miracle Cure"
This is as close to a magic bullet as you can get. Frank Kern says, for example, that for the Internet marketing crowd, a magic bullet is as close to, "When you press this button, money will fly out" as you can get. But, how do you determine the miracle cure?
Bert Goldman remedies this with the golden ladder technique. He says, be first in the prospect's mind for a particular category. If you're not number one in something, create something to be number 1 in. You need to know the dominant emotion of the market, and from there, devise a miracle cure that is directly attached to the needs of the market.
The "Cool Factor"
Your product should address the needs of the market in a cool way. Cool means 'strange in a good way', not just strange for the sake of being strange. It means different –but not too different. These are branding principles in play.
The designer market is one of the most booming industries. You could make high-end matchsticks, for example, and people would pay three times the price. Why? Because they feel it gives them an edge over everyone else.
If your product has a USP that makes it stand out and a really good UEP, you need to make sure it sounds cool but still believable. You must get your positioning right because if you mess it up, people won't even realize how great your product is, and such an opportunity is wasted. Even in ready and willing market, if your product is compelling you can get a lot more people interested.
It's hard to have a really good USP in Internet marketing because most physical benefits are now mostly commonplace. There are still a few unexploited niches; for example, Pipeline Profits did very well because it was about co-registration. They got their millions because their USP was the first of its kind in the market. Their UEP was 'two average guys bumbling around and getting it right'.
On the other hand, Mass Control's miracle cure was email marketing. It's a good miracle cure, but PLF has taught it before, so Frank Kern decided to add some personality and talk about Mass Control to control people's minds, and how unethical it can be, if exploited.
Remember that the Magic Position isn't the be-all and end-all of your product. It is the best first step of the product launch, propelling you to make more money than you otherwise would make. People will want to buy your product, right from the start –that's the power of the Magic position.
What is your product's USP? What is its UEP? How can you apply the Magic Position principle to your product?
The Startling Secret of EightFigure Product Launches That Jeff Walker Never Taught You Yes Its Not Found in PLF2 - To learn more about this author, visit Michael Reining's Website.
Like this article? Share it with your friends
What makes a product launch mega-successful? Not just a $1M launch, but a launch in the vein of StomperNet and Mass Control. Everyone else makes $1M but Mass Control makes $23M. What makes all other launches seem so small in comparison to Mass Control?
Obviously, many Joint Venture Partners (JV's) were involved and the whole world was promoting it, but there is another reason why everyone promoted it. I had an epiphany recently about the secret behind a launch that makes $10M and above; I'm talking about the eight-figure product launch. I would almost bet that if Frank Kern had called Mass Control "Email Marketing Power" or something, it might not have done as well as it did.
Using Product Launch Formula –using the tactics and implementing the strategies – you can easily get a million dollar launch. If you want to take it to the next level, if you want an 8-figure launch, there must be more to it than the product launch formula. I came up with a principle I believe all 8-figure product launches have in common, although so far very few product launches have hit that mark. I call it the Magic Position.
The Magic Position
Yes, it's about positioning. Most people already know that you need proper positioning for your products. But, this is different: it's magic positioning. It is the rocket fuel to your product launch, and it's crucial that you establish your magic position before you do anything else.
The magic position principle is to position your product to start as close to the finish line as close as you can. You have 100% control over your positioning –you can choose to position as far from the finish line as possible, or you can position it at the finish line itself.
What is the finish line? It's the Sale. How do you make a product as Surefire a sale as you can? I believe it involves 2 things, and it's inspired by Frank Kern's formulas and Mass Control in terms of presentation.
MC + CF = MP
which is,
Miracle Cure + Cool Factor = Magic Position
What exactly are these things? Your Miracle Cure is your Unique Selling Proposition (USP), and your Cool Factor is your Unique Emotional Proposition (UEP).
The multimillion-dollar question: what makes a person want to buy your product?
What causes a sale? There are 2 basic factors in play.
* Firstly, a consumer in the marketplace is asking about your USP, "Which product will benefit me most?"
* Second, they're asking, "Which product will make me feel good as it benefits me?" 'Feeling good' in this context means that they are thinking, "I have a significance which gives me the edge over every other person who didn't buy the product."
This, in essence, is Mass Control. You can have a standard USP –an amazing benefit that will rock your customers' socks off and make them feel good, or you can have a UEP for your product that makes your customer feel good using it. When you have both of these in play, the benefit and emotion/coolness, you will get a magic position. You can have either, a very unique USP or a very unique UEP. Doing both, however, is slightly overkill.
The "Miracle Cure"
This is as close to a magic bullet as you can get. Frank Kern says, for example, that for the Internet marketing crowd, a magic bullet is as close to, "When you press this button, money will fly out" as you can get. But, how do you determine the miracle cure?
Bert Goldman remedies this with the golden ladder technique. He says, be first in the prospect's mind for a particular category. If you're not number one in something, create something to be number 1 in. You need to know the dominant emotion of the market, and from there, devise a miracle cure that is directly attached to the needs of the market.
The "Cool Factor"
Your product should address the needs of the market in a cool way. Cool means 'strange in a good way', not just strange for the sake of being strange. It means different –but not too different. These are branding principles in play.
The designer market is one of the most booming industries. You could make high-end matchsticks, for example, and people would pay three times the price. Why? Because they feel it gives them an edge over everyone else.
If your product has a USP that makes it stand out and a really good UEP, you need to make sure it sounds cool but still believable. You must get your positioning right because if you mess it up, people won't even realize how great your product is, and such an opportunity is wasted. Even in ready and willing market, if your product is compelling you can get a lot more people interested.
It's hard to have a really good USP in Internet marketing because most physical benefits are now mostly commonplace. There are still a few unexploited niches; for example, Pipeline Profits did very well because it was about co-registration. They got their millions because their USP was the first of its kind in the market. Their UEP was 'two average guys bumbling around and getting it right'.
On the other hand, Mass Control's miracle cure was email marketing. It's a good miracle cure, but PLF has taught it before, so Frank Kern decided to add some personality and talk about Mass Control to control people's minds, and how unethical it can be, if exploited.
Remember that the Magic Position isn't the be-all and end-all of your product. It is the best first step of the product launch, propelling you to make more money than you otherwise would make. People will want to buy your product, right from the start –that's the power of the Magic position.
What is your product's USP? What is its UEP? How can you apply the Magic Position principle to your product?
The Startling Secret of EightFigure Product Launches That Jeff Walker Never Taught You Yes Its Not Found in PLF2 - To learn more about this author, visit Michael Reining's Website.
Like this article? Share it with your friends
 | |
 |
No article feedback found. |
| |
Leave Your Feedback |
 | |
| |||
John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
|||
Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
|||
|
To learn more about the Evan Elite Author Program please contact us. | |||
 | |
|  |
Subscribe to Michael's articles
 | |
|
|  |
 | |
|
| |
 | |||||||
|
 | ||
 |
||
 |
||
|
||
|
| ||
 |
| Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details. |
|
|
 |
| Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media |
|
|
 |
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"
Click Here To Learn More |
|
|
|
|
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
|
|
|
 Closed Door Sales Coaching System Program Health Check Best Cover Letter Instant Newsletters |
|
 | ||
 |
Choose A PR Topic
Press Release Builder | |
 |
Top 50 Franchising Blogs
Top 50 Franchising Blogs | |
| ||
 | ||||
| ||||
|
| ||||
| ||||
|
|
|
|
|
||||||||||||
|
Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
|
|
|
