Feedback Form
Home Features Mastermind Videos About Advertise Blog Network Contact
   

Have A Suggestion?
Toronto Salsa Classes / Toronto Salsa Lessons Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
Have A Suggestion?

Featured Ebook


ebook Famous Entrepreneurs - Modern Empire Builders


Featured Ebook

More Evan Carmichael
Have A Suggestion?

Sales Lessons From Starbucks And Dell

What’s a friend worth to you?



What’s a friend worth to you?
   

John Reese is inviting you to become his friend. Jack Humphrey thinks it’s a great idea.

It’s a nice marketing stunt, and I’m sure John has a well thought-out plan for the likely 5000 people who add him, but that’s all it is: a stunt. The long term value is not pending for most of us (John will probably pull a miracle out of it).

For the rest of us: You might be my friend on Facebook or MySpace or Friendster, but if we’ve shared no significant interaction together (dinner, solving your problem, you solving one of mine, a roof shared during a trip, etc), then that stat isn’t worth much. To me or to you.

And no, meeting for 12 minutes doesn’t count either.

So the question, then, is not how many friends you have, but how many significant interactions you have with customers, prospects, partners, and colleagues. How can you share 1 more today?

What’s a friend worth to you? - To learn more about this author, visit Michael Reining's Website.

Like this article? Share it with your friends
[Get Copyright Permissions] E-Mail | Print | More  


Related Articles Related Articles
For Good SEO You Must Go Back To Basics
  As a search marketer I listen to many SEO podcasts and read many articles about SEO and organic rankings and whats "HOT" and whats "NOT" and many people claiming to know whats popular with Google and the search engi...
Confronting the Bully!
  The bully on the playground, in the classroom or in the boardroom forces you to play or behave his way. Everyone is afraid of the bully so he gets his own way over and over again. But what happens when someone decid...
What’s a friend worth to you?
  It’s a nice marketing stunt, but that’s all it is: a stunt. The long term value is not pending for most of us (John will probably pull a miracle out of it). So the question, then, is not how many friends you have...
Don't make a bad deal
  Here's what entrepreneurs and bizdev folks ought to remember before they do a deal:
It seemed important at the time
  Last week, I was running from one meeting to another in the city when I passed an old friend on the street. "No time to talk, sorry!" I said as I hustled off.

Related Forum Posts Related Forum Posts
Re: Hello from a San Diego-based marketer Re: Hello from a San Diego-based marketer
Re: New, young entrepreneur Re: New, young entrepreneur
Viral marketing campaign Viral marketing campaign
Re: Test Your Friends With Money! Re: Test Your Friends With Money!
Re: Six Degrees of Separation Is Now Three Re: Six Degrees of Separation Is Now Three
Charge what you're worth Charge what you're worth
Re: How do you negotiate your rate or price? Re: How do you negotiate your rate or price?
Re: Let expert write for you Re: Let expert write for you

 
About the Author


Michael Reining
(Visit Michael's Website)
Prior to MindValley Media, Mike was the Head of New Ventures Strategy at eBay where he conceived of the strategies that led to the investment in Craigslist, the launch of Kijiji.com and the acquisition of Skype. Mike has an MBA from Stanford and previously worked for the Boston Consulting Group. He is also a certified Google AdWords Professional. MindValleyLabs Internet Marketing Blog: bl og.mindvalleylabs.com/
Have A Suggestion?

View Author's Blog
Become An Author

View Author's Video
Become An Author

Free Downloads


Michael Reining's

Complete
List Of
Management
Articles

First Name
Last Name
Email
 
Author's Free Downloads
AdWords War Icon AdWords War

More Michael Reining
3 Ways to Makeover A Plain Headline Into An Irresistibly Gorgeous Headturning Headline
An Introduction to Trojan Horse Marketing
How to Get from 20 Million to 100 Million in Online Sales Lessons from Agora Publishing
8 Wealth Tactics from T Harv Ekers Guerrilla Business Intensive Seminar
Succumbing to EVIL Shortcutish Temptations and Forgetting the Social In Social Media
Email Marketing Demystified
The Startling Secret of EightFigure Product Launches That Jeff Walker Never Taught You Yes Its Not Found in PLF2
SOS The Single Most Powerful Shortcut to Make Your List Love You And Buy From You
Some People Write Headlines Others Write GREAT Headlines Which one are you
6 Steps Up the Ladder of Sales Success
Become An Author