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What’s a friend worth to you?

What’s a friend worth to you?

John Reese is inviting you to become his friend. Jack Humphrey thinks it’s a great idea.

It’s a nice marketing stunt, and I’m sure John has a well thought-out plan for the likely 5000 people who add him, but that’s all it is: a stunt. The long term value is not pending for most of us (John will probably pull a miracle out of it).

For the rest of us: You might be my friend on Facebook or MySpace or Friendster, but if we’ve shared no significant interaction together (dinner, solving your problem, you solving one of mine, a roof shared during a trip, etc), then that stat isn’t worth much. To me or to you.

And no, meeting for 12 minutes doesn’t count either.

So the question, then, is not how many friends you have, but how many significant interactions you have with customers, prospects, partners, and colleagues. How can you share 1 more today?





Whats a friend worth to you - To learn more about this author, visit Michael Reining's Website.

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Jay Kubassek
(Jay's Full Bio: EvanCarmichael.com/jaykubassek)  In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.

 

As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)

 

Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. 

 

Jay resides in NYC with his wife Jamie, son Milo and dog Cooper.  Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website


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Michael Reining
(Visit Michael's Website) Prior to MindValley Media, Mike was the Head of New Ventures Strategy at eBay where he conceived of the strategies that led to the investment in Craigslist, the launch of Kijiji.com and the acquisition of Skype. Mike has an MBA from Stanford and previously worked for the Boston Consulting Group. He is also a certified Google AdWords Professional. MindValleyLabs Internet Marketing Blog: http://blog.mindvalleylabs.com/

Michael Reining is a Platinum author on EvanCarmichael.com
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