Michael Reining Articles

What’s a friend worth to you? - Click To Read Article
It’s a nice marketing stunt, but that’s all it is: a stunt. The long term value is not pending for most of us (John will probably pull a miracle out of it). So the question, then, is not how many friends you have, but how many significant interactions you have with customers, prospects, partners, and colleagues. How can you share 1 more today?

The Startling Secret of Eight-Figure Product Launches That Jeff Walker Never Taught You (Yes, It's Not Found in PLF2)! - Click To Read Article
What makes a product launch mega-successful? Not just a $1M launch, but a launch in the vein of StomperNet and Mass Control. Everyone else makes $1M but Mass Control makes $23M. What makes all other launches seem so small in comparison to Mass Control? Most people already know that you need proper positioning for your products. But, this is different: it's magic positioning. It is the rocket fuel to your product launch, and it's crucial that you establish your magic position before you do anything else. The magic position principle is to position your product to start as close to the finish line as close as you can. You have 100% control over your positioning –you can choose to position as far from the finish line as possible, or you can position it at the finish line itself.

The More You Give, The More You Get: How To Get Interviews With Experts In Your Niche - Click To Read Article
We all know what karma is. What goes around comes around... it’s the law of the universe. Simply put, the more you give, the more you get... or as Robert Cialdini puts it in the science of “Influence”, it’s the rule of reciprocity. Now, we’ve all heard of reciprocity with our customers. Give them bonuses, surprise them, and as we’ve riffed on, basically delight the customer to get them to love you. I realized then what we had been missing... we needed to delight our potential business partners too. So I put aside the time to study the course. Okay, I’ll admit... it did seem a bit dreary at first, listening to 12 hours of audio... but let me tell you it was well worth it in the end. The more you give, the more you get indeed. That’s the power of karma.

The Paprika Effect: The Brain-dead Simple Formula to Instant Customer Delight - Click To Read Article
It takes a lot of effort and time to add customer delight to your main product items, which are your main course. When it come to the smaller things, the ‘low-hanging fruit’ as it were, if you tweak the little things first, you will create a domino effect so that by the time you reach the ‘main course’, you already have a line of fanatical customers. Think about the various components of your customer relationship. Think about a small thing that other people ignore that you can make great. What tweaks can you make? When you do those little things, you create something for your customers to form a long queue about.

The Joel Roberts Way to Make Profits from Problems - Click To Read Article
Joel Roberts used to be with KABC radio in Los Angeles. He went from radio to marketing, and he now trains people on how to become direct marketers. His list of clients speaks for itself; it includes Harv Eker (Secrets of the Millionaire Mind) and Stephen Covey (The Seven Habits of Highly Effective People), and he is also the official media coach for Chicken Soup for the Soul. Chet Holmes says to focus on the market data - focus on the problem. Chet’s advice is to build the pain until they can’t stand it any longer and they have to take action. Joel Roberts has a similar but unique perspective. He answers the question: How Do You Get The Attention Of The Mass Media?

The Death Grip Method - Click To Read Article
I was going through Mass Control over the weekend, nerd that I am, and I came across something Frank Kern called the Death Grip Method. Frank Kern says that this is the most valuable thing you can learn from Mass Control. In that $2,000 course, this is the million dollar formula. It is specifically applied to the last 4 or 5 days of any launch process, and immediately after this you usher in the "Buy Now" button. The Death Grip Method is to be used in the last 5 days building up towards the launch.

The Beach Bum’s Guide to Landing Pages - Click To Read Article
If you construct your landing pages right, you’ve got a lot of beach time ahead of you. Your landing page is the first step to capturing all that traffic you’re paying for. A well-made landing page could be the difference between a website that’s your hobby and a website that funds your vacations. If you’re spending cash on pay per click or other advertising, there are several crucial principles you must follow (if you want to make money)... What Makes a Good Landing Page?

Tales of a StomperNet and Jeff Johnson “Student” - Click To Read Article
I’ve spent some significant time this last week studying material on SEO from StomperNet and Jeff Johnson. Brilliant guys, with very different styles. Now, let me share with you some quick thoughts about my experience going through what both of them offered.

S.O.S: The Single Most Powerful Shortcut to Make Your List Love You (And Buy From You) - Click To Read Article
We opened an email swipe file account recently and I've been going in daily to observe the various emails. It's interesting and eye-opening, almost like a "survival of the fittest" experiment with the best emails rising to the top and the ones not cutting the mark sinking to the bottom (simply because I subscribed to 140 marketing mailing lists). I've tried to reverse-engineer how and why these emails are so amazingly effective at capturing my attention, and even in some cases, my heart. I call this single most powerful concept 'SOS': Setting Off Sparks.

Some People Write Headlines. Others Write GREAT Headlines. Which one are you? - Click To Read Article
Master the Secrets to Achieving Headline Greatness. The Difference Between Good and Great Headlines. On the average, 5 times as many people read the headlines as read the body copy. It follows that unless your headline sells your product, you have wasted 90% of your money. ~ David Ogilvy, World famous advertising executive and best-selling author.

Succumbing to EVIL Shortcut-ish Temptations and Forgetting the “Social” In Social Media - Click To Read Article
Social media is turning marketing and public relations upside down. The rules of the game are changing and shifting, and amidst all of this wonderful, innovation-driven chaos, many get into social media without keeping a focus on the “social” in social media. How many times have you gotten onboard a social media website, went on an “adding friends” wild spree, starting sending links to these new so-called friends and wished for the best? I don’t know about you but I’ve had several attempts with different social media sites. Many failed, and some succeeded.

Sell Anything to Anyone Using Market Data & Bad News - Secret Sales Strategies from Chet Holmes - Click To Read Article
This is what Chet Holmes has done with the sales organizations that he has built to double their original size. It applies to almost any and all industries and businesses, whether you are in law, medicine, or any other profession. It makes objections pass away and opens the door and gives you permission to have a conversation.

Ready, Fire, Aim To Improve Your Sales Strategies and Selling Techniques - Click To Read Article
If you are not talking about sales and revenues 80% of the time, you are not doing your job as an entrepreneur. Sales and growth are the ultimate measurement. You cannot build your company or your business without achieving those goals. Focusing on sales is not bad; it is not evil – it is almost required. Michael Masterson says it very clearly: if you’re not even selling it yet – don’t think about making it better! Think about how to sell more of it. As a perfectionist, I know how it feels to have 10 ideas to make something better even before it’s released to the market, but sometimes you have to realize that it’s the last thing you should be doing. It’s not about making something better, but about selling something, selling a lot more of it, making the sales process better, and then improving it based on what your customers say

Positioning, “Social Polarity” and Vibrant Blog Communities - Click To Read Article
Blog communities and commenters play a role in defining the blogs they socialize in. What’s your community of blog commenters like? If you had a chance to build your blog all over again, what would you do differently? Blogs are great tools for knowledge sharing, and in essence the blogosphere is one gigantic self-organized online network of individuals sharing their raw and unedited thoughts openly. It’s a vibrant and ongoing conversation, and the saying “there’s strength in diversity” holds in this case.

Powerful Sales & Marketing Ideas of $100 Million Dollar Companies - Click To Read Article
The hardest thing we need to do today is grab the attention of the potential buyer and keep the attention long enough to help them buy your product. This approach of offering some education of value to them gives you a significant opportunity to attract more buyers and build more credibility. I call this “educational based marketing” and here’s a line you should write down: You will attract way more buyers if you are offering to teach them something of value to them than you will ever attract by simply trying to sell them your product or service.

Mary Ellen Tribby and EarlyToRise.com’s Amazing Growth Spurt from 8 million to 27 million in one year - Click To Read Article
At the recent Strategic Profits seminar I attended in Florida I got introduced to Mary Ellen Tribby of EarlyToRise.com. EarlyToRise is owned by Agora Publishing, which in Tribby’s words is an “Idea Company” and they focus on direct marketing. I was totally blown away when they shared their metrics with me. They have a list of 300,000 people, and they make an average of $40 per person. Their year-to-year growth is stunning. Take a peek: * ‘04 - 3 million * ‘05 - 5 milliom * ‘06 - 8 million * ‘07 - 27 million * ‘08 - 36 million Notice the huge spurt from ‘06 to ‘07? After the event I had a chance to talk to Tribby and I asked her to explain the main “mind-shifts” or “strategic shifts” that lead to that stellar growth. Here was her response

Live Blogging: Blair Singer "Identifying Where You Are On the Five Power Levels of Success and How to get to the Top Fast!" - Click To Read Article
Who is Blair Singer? Blair is the author of two best selling books: SalesDogs - You don't have to be an attack dog to be successful in sales, and the ABC's of How to Build a Business Team that Wins. He founded and now runs an international training that delivers guaranteed success strategies. People have a view to let their income determine their lifestyle. That's a stupid point of view. You let your lifestyle determine your income. The whole idea is to generate the income that is required to sustain your desired lifestyle. If you want more income, sell more. If you encounter two people, who is going to end up selling more? The person with more energy. Learning requires energy. Selling requires energy. How do you make money? You need to understand the four quadrants of income generation.

Live Blogging: Joe Girard - World’s #1 Retail Salesperson - Click To Read Article
There is a standing ovation even before Joe Girard has come on stage. The energy in the room is electrifying and full of with eager anticipation. For over 12 years in a row, Joe Girard was the #1 retail salesperson in the world and he still holds the world record today. On average, he used to sell 6 cars per day! Session is now starting... NOTE: I was typing as fast as I can and everything here is coming directly from Joe Girard unless I start it with a NOTE. I like you. Those three words are at the core of what made Joe Girard successful. Joe Girard did not get into selling right away. Whenever someone came into Joe’s office he would hand people an "I like you pin." "Even if you don’t buy, I like you... but I know you will buy." He starts by sincerely and profusely thanking everyone for coming out here.

Live From JV Alert Does Your Copy Follow This Proven Sequence - Click To Read Article
Ken McArthur really put together a tremendous event, JV Alert. One of my favorite sessions of the day was an open Q&A panel with 10 professional online copywriters... many of them are some of the leading online copywriters that money can buy. One specific tip that was brought up during the session was the sequence that your online sales letter should follow as you are preparing for the close. The question that was asked was: “What comes first, the offer, bonuses, or the guarantee? Is there a specific sequence that we should always follow?” The answer is YES! And here is the winning sequence...

How to make $10,000 a day, per 500-word email - Click To Read Article
Email marketing plays a very big role in what we do; it contributes significantly to our revenue and profits. Despite that, I've realized that no one really talks about email copywriting. The few people who do are Frank Kern, Yanik Silver, maybe some of the material contained in many email swipe files, but given its importance, not many people really talk about it enough. No one has actually quantified or qualified email copywriting as a way of making sales, nor as a category of study or to champion. I took a stab at actually trying to reverse engineer emails from some top email copywriters to see what kind of techniques they are using. Dan Kennedy and Michael Masterson, the head of Agora, have rated Matt Furey as the best email marketer in the world. He must be doing something right.

How to Instantly Generate Big Ideas That Will Explode Your Business — the Billion Dollar Secrets I Stole from my Previous Employer - Click To Read Article
Most people say that you can replicate success by using tried and true methods; many say that copywriting is swiping a few files to replicate success. It works in some cases but if you want to take your success to a whole new level, you need a big idea. How do you generate Big Ideas? You don’t sit there and meditate and suddenly one big idea comes out... No, really. It doesn’t happen like that. You sit down, and generate 50 ideas. Or 100 ideas. Or even better, 300 ideas. And from there, I bet you that at least one of them will be good enough to explode your business to the next level. That’s the foundation –it’s always a numbers game. There are some who regard themselves gurus who can generate brilliant, problem-solving profit-booming ideas, instantly. However, the rest of us mere mortals need to keep trying and pushing.

How to Gain Mastery and Become World-Class at Anything - Click To Read Article
Chet Holmes was said to be “America’s greatest sales and marketing executive” by Charlie Munger. He said that he had run 40 businesses and never seen anybody consistently achieve the kind of breakthrough results that Chet Holmes had achieved again and again. Chet Holmes shared his formula and it is SO simple that I’m already smiling because I know what kind of “That’s it?” reactions this will get. What he managed to do is pretty impressive. He said that if you can do 4000 activities 12 times, or 12 activities 4000 times, which would you pick. 4000 activities 12 times might be fun, depending on the situation…I wouldn’t want to watch 12 movies 4000 times, for example. But there is a trade-off. Chet Holmes is a ‘turn-around expert’, and he chose the latter option: 12 activities 4000 times.

How to Get from 20 Million to 100 Million in Online Sales: Lessons from Agora Publishing - Click To Read Article
I was thinking a lot about the success of our competitors such as Centerpointe and especially, Agora Publishing. Michael Masterson is the founder of Agora. Earlytorise is one of Agora's mini empires, because Agora Publishing itself is a $100M company based mainly on internet marketing. Although they have physical products, the bulk of what they do lies in internet marketing or using internet marketing channels. I found it interesting because most Internet marketers don't get that big. Most internet marketers celebrate when they earn $1M a year. What Agora makes is almost akin to the direct marketing giants, the offline marketing giants like Boardroom and Weiss International. We need to start doing what successful businesses are doing, so I thought to myself, what is Agora doing that we aren't?

How to get and leverage attention from the mass media - Click To Read Article
To get mass media attention, you have to broadcast for a reason. That means your message is broadcast to a lot more people than those in your niche. This is where most people get it completely wrong, and here Joel Roberts gave some very good advice. No matter what your niche is, you have to figure out a way to frame it so that the masses will listen. If you can grab their attention for an instant, you can then go into the details. But, if you start with the details and the solution, you won’t get anywhere with the mass media.

How Do Successful Entrepreneurs Become Successful? - Click To Read Article
Brian Tracy is a personal development coach; his talks and seminar topics include leadership, sales, managerial effectiveness and business strategy. In short, he helps people become successful. He said that the most successful entrepreneurs have a flight plan, and in a moment, I’ll describe what it looks like. In MindValley, we look at things differently and we have a different attitude for failure. Although not everything we do works, when we do something and it turns out a disaster, we don’t put shame on it. We celebrate it and say ‘thank you’ because we’ve learned how NOT to do it, and we’re going to change course. I hope you find Brian Tracy’s words as instructive and motivating as I did.

How many keywords per Ad Group? - Click To Read Article
“How many keywords should I ad per Ad Group?” I see just about anyone that is new with AdWords struggling with this and just the other day, I was listening to a StomperNet video by Frank Kern and I was shocked that in the video even the advice that Frank Kern was giving was not what I would have recommended. So, here is the rules that I follow each and every time I create a set of new Ad Group.

How Emotional Words Play a DeadSerious Role in Google Ads Blog Post Titles - Click To Read Article
A while ago I came across a Google Adwords tip that sounded too good to be true. The tip said that there are specific “power words” that will dramatically boost the results of any pay-per-click ad. What is a power word? A power word is a word that illicits a powerful emotional response from the browser. It is a word so irresistible that it makes a user far more likely to first notice and then click on the Google pay-per-click ad. We all know that words are powerful. After all, saying a few words of appreciation can do wonders to how people think and feel about you. At the same time, a few mean words can hurt far more than getting slapped in the face. But can a single word really double the click-through-rate of pay-per-click ads on Google?

Email Marketing Redefined — Is Frank Kern God? Or Just a Minor Deity? - Click To Read Article
Conventional wisdom says you should ideally get a Customer Lifetime Value average of $1 per person per year from your list. This means on a list of 100,000, you should get $100,000 per year that your customers remain on your list. That is admittedly some decent coin. However, Frank Kern isn’t about achieving decent. Our laid-back beach bum has made $2.2 million from his list of 8000 over the past two years! That translates to an unprecedented CRV average of $275 a person! In his latest product Mass Control, Frank Kern teaches you how he can make a whopping 275 times more than the average from utilizing his powerful email marketing strategies.

Email Magic: How it took Me only 1.25 Days to make a Month’s worth of Income - Click To Read Article
Back near the end of last year we ran an extremely successful email promotion that made us a boat load of money. In just a few days it tallied up the normal monthly profit. And it only took about 1.25 days to research, devise, and execute. Below, you’ll find swipe files that you are free to use.

Email Marketing Demystified - Click To Read Article
I’ve combined some of the things I learnt from Matt Furey with my own approach to writing, and the result is a winning combination that I use to write emails that actually make money. For me, writing an email is a 4-step process – it’s a system that you can use and build on. 1. Current or Evergreen? 2. Determine the Strategy 3. Write down the Bones 4. Edit And additional tips.

Death of the Unique Selling Proposition - Click To Read Article
As marketers, we always talk about the unique selling proposition. What benefits and features make my product so unique that it stands out in the marketplace? The question you probably ask yourself every time you want to launch a new product is this: How do I stand out when I am in the midst of a sea of products – offering the same features and benefits? What are the alternatives to a dying USP?

Can Magic Marketing Words Get You a 90 Conversion Rate YES - Click To Read Article
I have to admit that I am very skeptical anytime someone tells me that they have built a squeeze page where they are seeing a 90% sign-up rate. However, Mike Morgan is a world class copywriter, and he just told me at JV Alert Live that one of his squeeze pages actually converts at 90%. What is even better is that he was willing to show me the page that actually delivers this for him. When I looked at his page, I noticed a couple of things...

Basic Benchmarks for World Class Businesses - Click To Read Article
Incremental improvement is the single fastest way to drive revenue. Study the Toyota way. How did they become a world-class car manufacturer? Toyota does this: continuous improvement. They benchmark. They measure. They fix. They improve. If I asked you right now, “What is your shopping cart abandonment rate,” would you be able to answer? In 30 seconds? If not, that is really bad because this is how you make your money. There are 2 mind shifts we’re really pushing towards. i. Think like a marketer in everything business-related ii. Measure everything –you need to know the metrics of your business

An Introduction to Trojan Horse Marketing - Click To Read Article
Let me introduce you to a marketing principle called Trojan Horse Marketing. The reality is, when people see a marketing message or a promotion, their walls go up further. Trojan horse marketing works in the real world. Why? Because even if your prospect has strong walls and fortresses, when they see your Trojan horse, they see it as a gift from heaven, and they bring that gift inside the barriers. That’s what Trojan Horse Marketing is about. It’s about how to position your marketing as a Trojan horse; as a gift; as a welcome distraction from life; as an answer from heaven.

6 Steps Up the Ladder of Sales Success. - Click To Read Article
A lot of successful people have said that we always have to think about the customer and to think about the sales. You’ll hear me talk a lot about sales because it’s a skill we all have to master. In business, the only way to remain in business is to sell successfully. No one will buy anything from you if you don’t master the art of selling. Eliminate your competition. The days of basing your product solely on its USP are almost gone, and this is why the UEP is so important. Today’s lesson, in short: a guaranteed personal transformation is hard to duplicate and replace.

7 Quick n Easy Steps to Create Videos That Impress - Click To Read Article
We’re adding a lot of video to our websites now. We all know (based on what every guru I’ve studied says), that videos can sometimes dramatically boost conversion rates on sales copy, websites and/or landing pages. Carlos Garcia, for example, created a report that showed how adding a video to one of his websites and changing a couple of things boosted sales rates from 1.6 to 3.3 –that’s almost doubling the initial sales rates. I’ve had to write numerous video scripts lately for different websites, and because at MindValley we like processes and automation, I came up with a process for writing these scripts. It integrates a lot of ideas from Robert Cialdini, from Frank Kern, from Kenneth Yu, and from Jeff Walker.

8 Wealth Tactics from T. Harv Eker’s Guerrilla Business Intensive Seminar - Click To Read Article
I was in T. Harv Eker’s Guerilla Business School in Singapore for a week, and I got a ton of new ideas and great concepts from the seminar that I can’t wait to start implementing. It was a crazy 5 days of non-stop work, with the seminar was great and finishing at 10pm each day. There was no time to go out or even see the city…and it was AWESOME. His first session was Guerilla Wealth Tactics, in which he taught several ways of thinking to get rich faster.

3 Surprising Mathematical Principles That Every Persuasive Marketer Must Know - Click To Read Article
Having a perception is different from understanding a perception. Imagine you are standing in front of a box of sand. If you start pouring water into that sand, it will form a particular pattern and start flowing along those particular lines. Even if you pour in more water, it will essentially continue to flow along only in that pattern. In the same way, the brain is a self-organizing system. When information goes in, it flows only in a particular pattern. When you face the kind of problem that you cannot even begin to explain how to explain it, it means that it is not a problem of logic. It is a problem of perception. You have to go back and look into your perceptions, not logic, because, as Gödel’s theorem has shown us, logic has flaws.

3 Ways to Makeover A Plain Headline Into An Irresistibly Gorgeous Head-turning Headline - Click To Read Article
Many people do their own writing, be it copywriters cranking subject lines and sub-headlines, or “normal Joes and Janes” riffing bullets and body copy. Here are a 3 techniques that will instantly SPICE up your copy.


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