Tweet

Marketing Yourself in 2010-Standing Out in the Crowd with a Social Media Manager

Guest post by: Stephanie Fish

Article Overview: Have you ever taken the time to research your niche online? It's an interesting and grounding experience when you do. Even though you are unique, when you are looking at your niche like the rest of your audience does. like through a Google search, you see that you are not so unique after all. That is, you are not "standing out in the crowd". There may be one million returns on your niche or you may be on the first page of google, but how will you capture that potential clients attention? Better yet, how will you gain the trust of that person?

Marketing Yourself in 2010-Standing Out in the Crowd with a Social Media Manager

There are a few tried and true internet marketing techniques that the experts have been using to reach out to their potential clients, not only for marketing purposes but also to build a relationship. Perhaps, you may find some or all of these tips useful for your business as well.

1. Article Submission - Article marketing works. But make sure they are able to find your article by using your keywords/keyword phrases in your title, first paragraph and Author's Box. Also, use an unique url in your Bio to invite your readers to a specific area on your website that pertains to that specific article.

2. Press Release Submission - Make sure your Press Release is newsworthy and submitted to only the specific newspapers that your target market readers read. Taking the time to research what your target market reads will bring you a ROI (return on investment).

3. Teleseminars - You have two choices; either host your own or you can send a request letter to some possible Joint Ventures.

4. Networking Online - Create a Facebook Fan Page and make a point to converse with your friends on a regular basis. Build those relationships.

5. Networking Offline - Join your local entrepreneur club, Chamber of Commerce, Toastmasters. Seek speaking opportunities in your community.

6. Newsletters - Share your expertise instead of selling it. Make your newsletter something that your audience wants to read every time you send it.

7. Outsourcing - Have your virtual assistant help you with a campaign, or manage some of your business tasks to help you get and stay on schedule.

8. Podcast Radio - You can host your own podcast and seek to interview others. You can create (or outsource to a virtual assistant) a letter seeking to be interviewed.

9. Video Marketing- Give a testimonial about how your services helped a client or better yet, ask one of your clients to send you a video testimonial! An upcoming event that's sure to be seen as a must-attend for your clients. Don't forget to add your opt in page url and perhaps your facebook and twitter connection information.

10. Volunteering- Volunteering in your local community and online gives you an opportunity to build relationships with others that you may not have met otherwise. You may be permitted to wear your business logo attire, which is a great way to market your business.

Each of the above internet marketing techniques should have a call-to-action, meaning, you need to invite your readers to take some type of action to communicate with you. Such call-to-actions can be:

* Leave a comment on your website/blog

* Join your forum

* Share their thoughts about your newsletter

* Connect with you via Social Media

* Buy your products or use your services

The more interaction you have with your readers the more likely they will come to know and trust you enough to become a client and refer you to their colleagues.

Related Articles
  Resourcing B2B social media
  Using Social Networking Sites to Build Your List of Followers in Three Simple Steps
  How to Manage Your Business’ Social Media Accounts
  Social media : why should my business use this resource?
  Social Media Gains Momentum for B2B Marketers
  Where Are You in Social Media Adoption Curve?
  The Remarkable Growth of Social Media - an Infographic
  12 Tips for the Social Media Newbie
  Social Marketing Online
  How To Use Social Media For Your Business
  Social Media – More than a tick in a box
  Legal Marketing: Social Media and Law Firms
  Engage: The Word of the Year
  Social Media Marketing for Accelerating Your Business
  Free Internet Marketing Strategies That Work!- FAST CASH MAGNETS
  Strategies For Utilizing Social Media Outlets
  “Should I or shouldn’t I”
  Legal Marketing: Blog opportunities
  Creative Recruiting and Other Social Media Ideas
  Social Media is NOT about Twitter, Facebook and Linkedin

Article Tags: media manager, social media assistant, social media manager, social media marketing assistant, social media virtual assistant



Related Forum Posts
Re: Kevin needs "social glue" ideas - Hi, I like the idea of "10 items that could act as "social glue" because I am an internet marketer. But I agree with the rest that the 10 recent post is nice. Maybe we should open up a new section in the forums on Social Media...or Social Media Marketing. I will tell you that the world is about 1 1/2 behind when it comes to understanding social media. Building a section now will put EvanCarmichael.com is a great position a year down the road when people realize Social Media can produce more traffic than SEO. Jeff
Re: Kevin needs "social glue" ideas - [quote="WebBizIdeas.com":gvtxsu7g]Hi, I like the idea of "10 items that could act as "social glue" because I am an internet marketer. But I agree with the rest that the 10 recent post is nice. Maybe we should open up a new section in the forums on Social Media...or Social Media Marketing. I will tell you that the world is about 1 1/2 behind when it comes to understanding social media. Building a section now will put EvanCarmichael.com is a great position a year down the road when people realize Social Media can produce more traffic than SEO. Jeff[/quote:gvtxsu7g] Hi Jeff, Thanks for the suggestion. Why don't you start a new post (with a poll) to see if there's enough interest in your idea for a social media section?
Re: Should Evan add a "Social Media Marketing" category to the f - Hi, Online Marketing would be a great title, and having sub categories would make it even better, there would plenty of categories to choose from, Social Media, SEO, Article Marketing and yes even Affiliate Marketing to name just a few, great looking site btw Jeff, take care, Carol
Re: Should Evan add a "Social Media Marketing" category to the f - Just as an update, Evan has extended the poll's expiration date and says he'd like to see at least 25 "yes" votes before implementing the new category. Moreover, it would probably be called "Online Marketing" instead of Social Media Marketing".
Kevin's Case Study #11 - A New Forum Category? - Hi Everyone, 2009 is a new year and I'd like to create a new forum category to jazz things up! In the past, there's been some interest voiced about adding a "Social Media Marketing", "Online Marketing", "Internet Marketing" or "Online Promotion" category. I'll implement [u:1g2tv6tf]ONE[/u:1g2tv6tf] of those new categories, but can someone first tell me what the difference would be between the existing "Marketing" section and one of those new options mentioned above? Thanks


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Leading from Authenticity is a Beautiful Thing

How To Improve Your CTA (Call To Action)

Clues to Increase Sales -- Listen to the Buyer

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.