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Marketing Yourself in 2010-Standing Out in the Crowd with a Social Media Manager

Guest post by: Stephanie Fish

Article Overview: Have you ever taken the time to research your niche online? It's an interesting and grounding experience when you do. Even though you are unique, when you are looking at your niche like the rest of your audience does. like through a Google search, you see that you are not so unique after all. That is, you are not "standing out in the crowd". There may be one million returns on your niche or you may be on the first page of google, but how will you capture that potential clients attention? Better yet, how will you gain the trust of that person?

Marketing Yourself in 2010-Standing Out in the Crowd with a Social Media Manager

There are a few tried and true internet marketing techniques that the experts have been using to reach out to their potential clients, not only for marketing purposes but also to build a relationship. Perhaps, you may find some or all of these tips useful for your business as well.

1. Article Submission - Article marketing works. But make sure they are able to find your article by using your keywords/keyword phrases in your title, first paragraph and Author's Box. Also, use an unique url in your Bio to invite your readers to a specific area on your website that pertains to that specific article.

2. Press Release Submission - Make sure your Press Release is newsworthy and submitted to only the specific newspapers that your target market readers read. Taking the time to research what your target market reads will bring you a ROI (return on investment).

3. Teleseminars - You have two choices; either host your own or you can send a request letter to some possible Joint Ventures.

4. Networking Online - Create a Facebook Fan Page and make a point to converse with your friends on a regular basis. Build those relationships.

5. Networking Offline - Join your local entrepreneur club, Chamber of Commerce, Toastmasters. Seek speaking opportunities in your community.

6. Newsletters - Share your expertise instead of selling it. Make your newsletter something that your audience wants to read every time you send it.

7. Outsourcing - Have your virtual assistant help you with a campaign, or manage some of your business tasks to help you get and stay on schedule.

8. Podcast Radio - You can host your own podcast and seek to interview others. You can create (or outsource to a virtual assistant) a letter seeking to be interviewed.

9. Video Marketing- Give a testimonial about how your services helped a client or better yet, ask one of your clients to send you a video testimonial! An upcoming event that's sure to be seen as a must-attend for your clients. Don't forget to add your opt in page url and perhaps your facebook and twitter connection information.

10. Volunteering- Volunteering in your local community and online gives you an opportunity to build relationships with others that you may not have met otherwise. You may be permitted to wear your business logo attire, which is a great way to market your business.

Each of the above internet marketing techniques should have a call-to-action, meaning, you need to invite your readers to take some type of action to communicate with you. Such call-to-actions can be:

* Leave a comment on your website/blog

* Join your forum

* Share their thoughts about your newsletter

* Connect with you via Social Media

* Buy your products or use your services

The more interaction you have with your readers the more likely they will come to know and trust you enough to become a client and refer you to their colleagues.

Related Articles
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  Using Social Networking Sites to Build Your List of Followers in Three Simple Steps
  How to Manage Your Business’ Social Media Accounts
  Social media : why should my business use this resource?
  Social Media Gains Momentum for B2B Marketers

Article Tags: media manager, social media assistant, social media manager, social media marketing assistant, social media virtual assistant



Related Forum Posts
Re: Twitter, Social Networking: What's Your method? - The bottom line: You can have thousands of friends, and it takes only a second to add one, if you don't make conversation with them, it is a useless tool, like all social media sites. I know many people who concentrate mainly on social media marketing, and they make money, but it takes time. Personally, I rather skip social media and focus on other stuff, like article marketing, and I use social media only for fun and communicate with best friends.
Re: Social Media Marketing - Corporate Vs. Small Business - There are various marketing techniques which are very closely related to social media marketing, such as Search Engine Optimization, Search Engine Marketing, and Social Media Optimization. Social media sites provide a huge variety of subjects, topics, and discussions to choose from. A social media web site can be defined as a common ground, where individuals gather together to share their views and opinions. Social media has also adapted various mediums such as audio, video, and textual mediums. There are few guidelines in order to successfully implement social media marketing. Improve the ability of your website, so that it can be linked to other sites easily. All the incoming links are unique, so treat them properly by providing dedicated space for them. In order to be successful at social media, the following steps can also be very useful. First, create forums on your own web site. Provide interesting topics so that people would like to participate and interact with each other through your site. Keep updating information and news to attract your visitors. Compose podcasts and use the clips to promote your products.
Re: Social Media Marketing - Corporate Vs. Small Business - Hi Jeff, I spent a lot time for social media maketing (or social bookmarking, social networking) and it is best marketing method for me now. In order to get great results from scoail media, we must get attention of media certainly. For this, you must have a lot of friends there, so you could vote for each others posts. Addyour link to social media sites and if you have friends voting fo it, then it will be go higher on those sites and more people will visit your site and posts. Without friends network it is impossible to get attention for entrepreneurs. Also posting quality posts on those sites (I have joined 85-90 social media sites) and doing it without spamming helps to get more traffic and attention. For example, I have some friends in PlugIm. I post my own site there once a week (certainly I add others site too). When my marketer friends like it they vote and it gets higher there and bings customers for my site
Re: Social Media Marketing - Corporate Vs. Small Business - [quote="orxan":2tqqknby]Hi Jeff, I spent a lot time for social media maketing (or social bookmarking, social networking) and it is best marketing method for me now. In order to get great results from scoail media, we must get attention of media certainly. For this, you must have a lot of friends there, so you could vote for each others posts. Addyour link to social media sites and if you have friends voting fo it, then it will be go higher on those sites and more people will visit your site and posts. Without friends network it is impossible to get attention for entrepreneurs. Also posting quality posts on those sites (I have joined 85-90 social media sites) and doing it without spamming helps to get more traffic and attention. For example, I have some friends in PlugIm. I post my own site there once a week (certainly I add others site too). When my marketer friends like it they vote and it gets higher there and bings customers for my site[/quote:2tqqknby] To add to orxan's point, I've seen people on Facebook who have over a thousand "friends" who use the social media to send out regular event notices about things they're trying to promote. Those are the kind of people who should be removed from everyone's friend list.
Re: Real Estate via social networking? - Now day’s people love to busy on Social media websites especially on Facebook. They are also using internet for all other usual task of their life. They are getting all things on social media sites that's why social media transfer lot traffic to website.


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