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Per Sjofors Articles

Written by: Per Sjofors

The Top 10 Common Pricing Mistakes Most Companies Make - Click To Read Article
Price strategy is emerging as the most important resource for companies to increase their competitive advantage. The vast majority of companies have spent years achieving gains through cost cutting, outsourcing, process re-engineering and the adoption of innovative technologies. However, the incremental benefits from these important activities are diminishing, and companies need to look at other areas to improve their business results. Savvy companies are implementing price optimization schemes and focusing on building their organization to serve their most profitable customers.

Drive Higher Profit With Three Proven Pricing Tactics - Click To Read Article
As has been noted by leading analyst firms, such as McKinsey and Co. and A.T. Kearney, pricing is the quickest and the most efficient way to improve your bottom line. It has more leverage than cost cutting, traditional business process improvement and any effort to increase your sales volume. It is also an area that relatively few companies focus on. Thus, excellence in pricing gives you a strong competitive advantage.

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About the Author: Per Sjofors
RSS for Per's articles - Visit Per's website

Per has more than 20 years of executive management experience and has built a number of successful, and very profitable, sales and marketing companies in Europe and in the US. Per also co-founded industry association G-SAM and has published a number of articles in industry press. He is also a sought-after speaker at conferences.

Atenga, Inc., The nation's fastest growing strategic price consultancy now offers free pricing webinars. Click The Secrets of Best Practice Pricing for more information.

Click here to visit Per's website Dashed Line

More from Per Sjofors
Drive Higher Profit With Three Proven Pricing Tactics
The Top 10 Common Pricing Mistakes Most Companies Make


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