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Media Training, Marekting-Oriented Business Communication Go Hand In Hand
Written by: Dave GriffithsArticle Overview: In the business communication training I've conducted over the years, I've found that communication skills don't have to be limited to the obvious focus on writing training and presentation skills (public speaking) training. There's more to getting your marketing message out there, and it involves reporters, editors and producers and their never-ending quest for "the story." It's all about media training.
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Free Download - Media Relations Training Should Focus On Knowing What Motivates Reporters By Dave Griffiths |
Media Training, Marekting-Oriented Business Communication Go Hand In Hand
In the business communication training I'veconducted over the years, I've found that communication skills don't have to be limited to the obvious focus on writing training and presentation skills (public speaking) training. There's more to getting your message out there, and it involves reporters, editors and producers and their never-ending quest for "the story."
When I run media relations training seminars, whether for groups -- like senior Immigration and Customs Enforcement officials (Department of Homeland Security) or a Maine boatbuilders alliance -- or one-on-one with nonprofit and private-sector executives, we talk a lot about AIM, which stands for audience, intent and message. For the Homeland Security types, that means role-playing in situations that evolve from a press release about a new initiative to a "crisis" over, say, a riot in an immigration holding facility.
That's the way many of us think about the news media -- a bunch of reporters asking questions about a potentially explosive situation. But there's more, as I saw with the boatbuilders. Preparing for a big show in New York, they wanted to know what questions they might encounter from the press. I put them through a series of one-on-one interviews and press conferences. Out of that exercise they shaped some new marketing messages, points that I told them would appeal to a journalist looking for a "news hook" or fresh ideas that would make a story or broadcast something more than routine coverage of a boat show.
The same goes for a mediatraining session with a nurse who had come up with a combination of aromatic oils that eased the nausea of chemotherapy and pregnancy. Her marketing pitch was straightforward -- or so she thought until I started asking questions that any reporter, whose professional toolkit always includes skepticism, would ask. The result: She walked away from the mediatraining with a more focused picture of sales-oriented business communication.
Remember:Taking nothing at face value, and having no personal interest in whatever new service or product is being marketed, reportersget paid toexercise thepowerful curiosity that led them into journalism. They do sobyasking penetrating questions that might not have occurred to the people who developed the original message.
And that's how I apply my role playing-based mediatraining to help clients hit the right marketing notes.
Referred by: http://www.thepincusgroup.com
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About the Author: Dave Griffiths RSS for Dave's articles - Visit Dave's website Dave Griffiths is a free-lance writer and editor who travels widely to do business writing training and media relations and presentation skills training for clients ranging from the U.S. Coast Guard to the Red Cross to the Department of Homeland Security to the Veterans Administration to senior executives at a variety of federal agencies to businesses that need help with technical writing and written sales proposals. His professional background is journalism, having reported for the Kansas City Star and covered national security for several publications, including Business Week magazine. After leaving Washington, Dave was a member of the Penn State journalism faculty for six years. He has a degree in English from the University of Virginia and a masters in journalism from the University of Missouri. Dave served as a U.S. Army field artillery officer in Germany and Vietnam. He lives with his wife and two sons in a small town in Maine, where he publishes a municipal newsletter. Dave also chairs a school board. His website is www.davegriffithscommunications.com Click here to visit Dave's website Writing Training Business Communication Training Presentation Skills Training And Instruction in Effective Communication Writing Skills Atrophy Among Copycats And DoItYourself Business Communication Marketing Email Business Communication Is Convenient But Still Demands Carefully Honed Writing Skills Effective Communication Presentation Skills Are Stifled By PowerPoint Writing Skills Media Training Are The Key To Effective Communication |
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