Writing Training, Business Communication Training, Presentation Skills Training And Instruction in Effective Communication

  Writing or speaking in public, effective communication begins and ends with the what -- the content. Once writing training and presentation skills training help you gain confidence in that (and you will because you're an expert; otherwise, why would you be writing or speaking in the first place?), the how will come much easier.

  To get there, aided by writing training, keep in mind the three foundations of effective communication, written or spoken:

• Writing is thinking. Compared to a spontaneous conversation, writing -- whether a presentation at a meeting or a report for the boss or a sales proposal -- gives you the time to show how smart you are.
• Understand your audience and your readers. How much do they know already? Are they specialists? Do they want to be entertained or informed or persuaded? What do you want them to take away from your email or report or speech?
• Edit and revise and rewrite and, in the case of public speaking or presentation skills training, practice. If you don't check your work carefully before hitting the "send" button, or rehearse both the details and the style of your presentation, you risk looking sloppy and unprofessional. It's called quality control, without which effective communication is impossible.

  One other thing. No matter how casually you may approach emails, that form of business communication is ubiquitous and requires the same writing skills as hard-copy memos or reports or letters. So the same three foundations of effective communication should apply when you start tapping away at the keyboard.