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Creating Corporate Culture
Written by: Pramila MathewArticle Overview: Culture is a natural phenomenon that is created when a group of individuals, who share a common purpose or goal, work together to collaborate. It is created out of common thoughts, goals and attitude that commonly exist within the group. When such culture presents itself in organizations, it is known as organizational viz. corporate culture. This article brings out the various means in which a good corporate culture can be created and sustained.
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Creating Corporate Culture
Culture is a
natural phenomenon that is created when a group of individuals, who share a
common purpose or goal, work together to collaborate. It is created out of
common thoughts, goals and attitude that commonly exist within the group. This
culture creates dynamism and energy, propelling the group forward towards their
shared sense of purpose.
When such
culture presents itself in organizations, it is known as organizational viz.
corporate culture. Now there are as many corporate cultures as there are organizations.
Some are good, therein creating accelerated employee performance environments;
while some are not so good, simply stifling their employees and in turn the
organization’s ability to achieve their true potential.
What Are The Signs Of A Good Corporate Culture?
Some of the
constituents of culture are easily visible - like the dress code, titles,
incentives, bonuses and the working environment, to name a few. However, the manifestations
of culture are, in reality, much more than what is visible. The proper
corporate culture lies in the higher realms of values and beliefs. This is the
most vital aspect of corporate culture. Its incorporation can only be felt. It
is this element that can lead an organization to its success or downfall.
This is the
foundation for all actions and decisions within a team, department, or
organization. It needs to be sustained and the energy harnessed for driving the
organization forward.
What does an
Optimized Corporate Culture Look and Feel Like?
1. People like to come to work
2. Employee attrition is lower
3. The company vision and purpose are clear and
inspiring
4. The organizational mood is optimistic
How Can Good Corporate Culture Be Created And
Sustained?
Below is a check list that needs to be followed to create a good
corporate culture:
1. The leaders of an organization need to establish their personal
value-set and live their life accordingly.
2. The vision and mission should be clearly defined and communicated to all
employees.
3. The leaders should be both a coach as well as a mentor to employees in
order to ensure that these values are driven deep into each employee. Coaching is a method of directing, instructing and training a person or group of
people, with the aim to achieve some goal or develop specific skills. A mentor
is a trusted friend, counselor or teacher, usually a more experienced person.
(source:Wikipedia.com)
4. Hire only those people who demonstrate the right attitude toward other
people, good work ethics and quality customer service.
5. Respect and treat your employees equally, but reward those best who do
what you want. Ensure that the appraisal system evaluates the values of the
organization. Reward good acts of work or character.
The most
powerful method to bring about a good corporate culture is through conversation.
Conversations have the power to make the invisible visible. It acts as the
force that drives and sustains the culture that is intended and created by the
founder and management of the organization. It extends beyond the normal
business conversations that generally take place in a board room meeting. All business
leaders have to be educated on how to have powerful conversations that generate
the desired culture with all staff. All it takes is an honest commitment from
the leadership team of an organization.
Why is a company culture so important
Corporate Culture
Do You Fit the Corporate Culture?
When You Should Promote From Within And When You Should Hire From Outside The Company
How Corporate Culture Drives Engagement and Accountability
Article Tags: corporate culture, effective corporate culture, management training, managerial training, soft skills organizational development, soft skills training, training and development
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