The Blueprint - What Actually is the Point of All This Change? Why Are You Doing it?

So let's be absolutely clear about this - precisely why are you are you embarking on all this change? What actually is the point? How's it all going to be different after your proposed changes - and why should we go along with it then??

In considering any step change initiative - in any organisation, in any sector and any location, we need to be asking and seeking answers to these simple questions:

- How am I going to manage all this so that it happens and I succeed?

- How's it going to be different when I've made the change?

- Why am I doing this - how's it going to benefit me?

- How will I know it's benefited me?

- Who's it going to affect and how will they react?

- What can I do to get them "on side"?

- What steps do I have to take to make the changes and get the benefit?

- What are the risks and issues that I'll have to face?

The Blueprint is just a fancy term for a description of how your organisation is going to look after the step change.

As you create a change programme, the more detail and clarity you have about this, the greater the chance you have of being able to communicate it to your staff and customers - and the higher the possibility that you will actually achieve it.

I often ask people directors how they envisage their organisation looking after the change - and all too often the answers are fairly vague - or expressed in terms of "bigger", "better", "closer to customers", "more efficient / profitable / cash flow..." etc.

You need to know precisely:

- How?

- Where?

- When?

- Why?

...The changed organisation will be different.

The Blueprint is a clear, defined documentation of your changed organisation - after the completion of the Programme and the delivery of the benefits.

In other words - this is the capability - and the "where we want to be" - that you described in the Pre Programme Review and Planning process. It is used actively in a structured manner to maintain focus on the delivery of the new capability throughout the duration of your Programme. It takes the review process further and provides a detailed description of what the changed organisation looks like in terms of:

- Organisation structure, staffing levels, roles and skill requirements necessary to support the future business operations

- Cultural changes and the specific definitions, characteristics, actions and behaviours that will define the new or changed culture

- Business models of the new functions, processes and operations

- Information systems, tools, equipment, buildings, required for the future business operations

- The data required for the future business operations

- Costs, performance and service levels for the support required for the future business operations

With the possible exception of the "Benefits Profile" [i.e. the definition of the benefits of your change initiative], the Blueprint is the single most important document in your whole change initiative.

If you don't know what it's going to look like - how on earth will you know when you've got there?

And even more to the point - how can you expect your people to buy-in to and fully support your change initiative?

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