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3 Common Causes of Corporate Strategy Misalignment
| Guest post by: Joe Evans |
Article Overview: A recent artcile on corporate strategy covered the symptoms of corporate strategy misalignment. As discussed, a properly aligned corporate strategy will align strategic goals with the operations and execution tactics necessary to fulfill the organization’s desired outcomes. With a well-aligned corporate strategy, the entire organization – both internally and externally – will move in the same clearly-defined direction. Left to its own devices, a strategy that is misaligned will result in operational initiatives that are out of sync with strategic goals, missions that drift operationally off course, and chaos that compounds into serious consequences. Now it’s time to consider the causes of corporate strategy misalignment.
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3 Common Causes of Corporate Strategy Misalignment
A recent artcile on corporate strategy covered the symptoms of corporate strategy misalignment.
As discussed, a properly aligned corporate strategy will align
strategic goals with the operations and execution tactics necessary to
fulfill the organization’s desired outcomes. With a well-aligned
corporate strategy, the entire organization – both internally and
externally – will move in the same clearly-defined direction. Left to
its own devices, a strategy that is misaligned will result in
operational initiatives that are out of sync with strategic goals,
missions that drift operationally off course, and chaos that compounds
into serious consequences.
Now it’s time to consider the causes of corporate strategy misalignment.
What Causes Corporate Strategy to Misalign?
There are numerous reasons for corporate
strategy misalignment; however, below are three common causes we have
come across in our corporate strategic planning work.
Common Cause #1: The Corporate Strategic Planning Process
Related ArticlesCommon Cause #1: The Corporate Strategic Planning Process
The corporate strategic planning process is
crucial to avoid strategy misalignment. After all, an organization
cannot drive forward on vision alone. Instead, vision and goals must
drive down into the organization through detailed planning and
execution. That said, an immature or underdeveloped strategic planning
process is one of the biggest causes of corporate strategy
misalignment.What we see in an underdeveloped process is one that fails
to adequately define plan goals that are concise and measurable and,
importantly, these plans tend to lack detailed operational planning,
meaningful communications, and necessary change management.
Common Cause #2: Strategic Plan Governance
Common Cause #2: Strategic Plan Governance
Plan governance is where the rubber meets the
road in terms of how the plan is managed through to execution. Plan
governance ensures the plan goals are consistently measured and brought
back in line quickly if the organization heads off course. Governance
adds necessary accountability and empowerment throughout the
organization. Without governance, strategy misalignment will almost
certainly creep in. With it, the organization can be guided firmly away
from strategic misalignment and toward the achievement of desired
outcomes (strategic goals).
Common Cause #3: Communication of the Strategic Plan
Common Cause #3: Communication of the Strategic Plan
A corporate strategic plan must include a
communications strategy that addresses the strong need for the people
who will be responsible for the plan’s success to know what it is they
are expected to do and how their role fits into the overall strategy of
the organization. Failure to communicate the plan nearly guarantees
strategic misalignment down the road. The plan should define who needs
to know, what and when they need to know, how they’ll be expected to
execute on a given portion of the plan, and how communication will be
maintained moving forward.
How to improve your corporate strategic planning alignment
How to improve your corporate strategic planning alignment
In an upcoming article, I will explore how
organizations can improve the alignment of their strategic plans to
avoid the symptoms and address the causes of strategy misalignment.
In the meantime, to discuss your corporate
strategy request a meeting with us.
* * *
Join the Strategic Planning Xchange group.
To learn more, read these related articles:
Symptoms of Corporate Strategy Misalignment
Strategy Misalignment: The Symptoms, Dangers, and Treatment
Join the Strategic Planning Xchange group.
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Strategy Misalignment: The Symptoms, Dangers, and Treatment
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Article Tags: corporate strategy, misalignment, missions, operational initiatives, strategy execution
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About the Author: Joe Evans RSS for Joe's articles - Visit Joe's website Joe Evans serves as the President and Chief Executive Officer of Method Frameworks. Method Frameworks provides management consulting services to commercial enterprises with strategic and operational planning solutions using the firm’s proprietary Plan4 process. Visit Method Frameworks at www.methodframeworks.com. Joe is a published author, frequent speaker and recognized expert in co rporate strategic planning. To contact Method Frameworks about scheduling Mr. Evans about an upcoming speaking engagement, visit www.methodframeworks.com/business-speaker or email requests to media_relations@methodframeworks.com. Want more corporate strategic planning insights? Read Joe's blog. Also, request to join the "Strategic Planning Xchange" now by following this link to the Strategic Planning Xchange. Click here to visit Joe's website   The Not So Dirty Fiveletter Word The Use of Power In Change Management Strategic Planning Business Executive Essentials Part 12 of 12 Does Your Strategic Planning Process Suffer From ADD The 2011 Strategic Planning Checklist Evaluate Your Strategic Planning Process and Strategy Effectiveness Strategy Business Decisions and Sabertoothed Tigers |
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