5 Secrets to Successful Corporate Strategy Implementation
Article Overview: A well crafted strategy provides essential vision, direction, and goals for the organization. Yet what happens when many organizations attempt to realize the outcomes of those meaningful strategies? This article explores 5 secrets to successful corporate strategy implementation.
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5 Secrets to Successful Corporate Strategy Implementation
Corporations around the globe understand and value the importance of
strategic planning. A well crafted strategy provides essential vision,
direction, and goals for the organization. Yet what happens when many
organizations attempt to realize the outcomes of those meaningful
strategies? Strategy implementation is seriously lacking in most
organizations. The skills, knowledge, experience and discipline to
succeed are simply not there.
Don’t believe us? Consider these statistics:
- 90% of organizations fail to successfully implement their strategies. Source: Kaplan and Norton
- Organizations realize just 60% of the potential value of their strategies. Source: Economist Intelligence Unit
- The average ROI on most strategic planning initiatives is 34% or less. Source: Harvard Business Review
What’s wrong with strategic implementation in today’s organizations?
There is a simple answer to this question:
Strategy implementation
requires organizations to take on a set of skills and
discipline that
are different from its
strategic planning counterpart. Often these
skills and
discipline are either missing or not well integrated from top
to bottom within into the organization.
The biggest difference between strategic
implementation and
strategic planning is a shift in focus to the
day-to-day
business operations necessary to move the organization toward
its planned direction.
Secrets to effective strategy implementation:
1. Consideration of the constraints,
inhibitors, and accelerators that are required to successfully implement
the strategic plan.
Consider:
- What are our budgetary, time, and resource needs and constraints?
- How will our corporate culture affect our ability to implement successfully?
- How quickly can our organization go from where it is today to where it wants to be?
Answering these questions and others can help you create
operational plans that are predictable, realistic, and achievable.
2. An effective mix of strategic planning and program and project management.
Organizations must place appropriate
value on both
strategic planning and
operational planning to be
successful. Yes,
strategy is important. But the rubber meets the road
with good old fashioned operational execution. The combination of the
two is where strategic
implementation lives.
3. Careful construction of organizational goals and metrics.
For a plan to be effective it must
consider the entire organizational ecosystem – all of the layers of the
organization, inside and out. With this understanding, goals and
supporting metrics can be defined and promoted downward throughout the
organization.
4. Communication plan.
We suggest that our clients act as if
they are marketing their goals and metrics to the operational members of
their organization. The communication plan should educate, inform, and
assist operational leaders and
management in understanding what is
expected of them and allow them to do the same with the people they
manage. Since tactics will be established by the operational leaders who
are responsible for carrying out the goals of the strategic plan, their
clear understanding and involvement is a must.
5. Bi-directional planning approach.
Unlike top down or bottom up planning,
bi-directional collaborative goal setting and
initiative development
between executives and lower level
management results in
strategy
implementation that is consistent and effective. Organizations that
take a top-down only approach will find confusion within the
organization and may lack necessary buy-in from lower
management
necessary to implement effectively. On the other hand, a bottom-up
approach may lead the organization drift off course from its desired
outcome as managers are left to interpret the
strategy in their own way.
In summary, effective strategic
implementation
relies on an operational plan that produces results while managing time,
money, and resource restrictions. The operational plan is the channel
through which
strategy turns to action. And the plan places much needed
accountability for effective
implementation on the shoulders of
organizational leaders, managers and “doers”.
For more details and examples, read our recently published article on
Operational Planning and Strategy Execution.
* * *
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about Method
Frameworks and the
effectiveness of your own
planning
process? Plan4
SM
is our proprietary business
planning process that involves
an
integrated set of actions
designed to help companies gain
sustainable
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Download
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more about Method Frameworks and
our
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or download our
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Planning Process Overview.
You can contact Method
Frameworks at
877-317-5264
(877-31PLAN4) or follow this
link to
request
a meeting with a
planning consultant. Check
our
articles and blog
often at
www.methodframeworks.com
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get many more planning tips
and information about our Plan4
process.
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Maybe you've noticed - a subtle trend is gathering steam. Quietly and steadily, the number of women making six figures or more is increasing, and it continues to rise at a rate faster than for men. From entrepreneurs to corporate executives, from white collar executives to free lancers and part timers, women are forging careers with considerable financial success.
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