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In Corporate Strategic Planning, Be Ready to Prioritize and Justify

Guest post by: Joe Evans

Article Overview: So much has been written about the importance of setting priorities. Whether in time management or corporate strategic planning, the point remains: We must know our priorities and focus on the projects and opportunities that represent our highest priorities. The saying, “Do your best and forget the rest” is applicable in more than one way. Focus your resources and energy on your best opportunities and set the others aside. The question is: How do you determine your priorities? And in the face of competing corporate agendas, how do you justify your choices? Both prioritization and justification are important steps in an effective corporate planning process.

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In Corporate Strategic Planning, Be Ready to Prioritize and Justify

So much has been written about the importance of setting priorities. Whether in time management or corporate strategic planning, the point remains: We must know our priorities and focus on the projects and opportunities that represent our highest priorities. The saying, “Do your best and forget the rest” is applicable in more than one way. Focus your resources and energy on your best opportunities and set the others aside. The question is: How do you determine your priorities? And in the face of competing corporate agendas, how do you justify your choices? Both prioritization and justification are important steps in an effective corporate planning process.

How do you prioritize corporate objectives?

In a recent blog post we explored the concept of Opportunity Valuation. The results of opportunity valuation are fed directly into the process of identifying priorities and justifying those selections. After all, once you’ve measured/valued your potential corporate opportunities or objectives you’re already armed with the information you need to prioritize and justify your chosen direction(s). And with accurate values placed on defined opportunities, you are ready to develop strategic and operational plans for those with the highest values.

A formula for prioritization:
There are numerous mathematical formulas that can be used to valuate opportunities. Here is a simple formula that can be used to score and sort various decisions:

Formula:
Final Score = (Relative Importance to the Organization) - (Relative Satisfaction with the Existing State) - (Approximate Time in Relative Scale to Implement or Complete) - (Approximate Expense in Relative Scale) + (Relative Viability, taking into account short & long-term usefulness)

Definitions:
Relative importance to the organization: Being completely objective, how critical is “it” to the organization?



Relative satisfaction with the existing state or condition: Again, being objective, how satisfied are we (the organization) without “it”?



Approximate relative time to implement or complete: If we do “it”, how long will it take to have “it”? The relative scale is used of course instead on an actual estimate.



Approximate relative expense: Is “it” expensive? Applying a relative scale of expense, would it be a “1”, a “5” or somewhere in between?



Relative viability (taking into account the short and long-term usefulness): How long will the utility of “it” last?

The resulting scores, when calculated on a spreadsheet, yield a sortable table that becomes a prioritized list of alternative strategic objectives.

Make no mistake; we are not suggesting that all decisions can be made strictly by mathematics. Intuition, gut feel, emotions, and opinions will always play a role, but our goal is to temper those “right brain” decision making impulses with a systematic logical approach.

Read about opportunity valuation in a previous post.

Read about the Plan4 strategic planning process here.

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Learn More Does this leave you curious about Method Frameworks and the effectiveness of your own planning process? Plan4SM is our proprietary business planning process that involves an integrated set of actions designed to help companies gain sustainable advantage. Download our brochure to learn more about Method Frameworks and our services or download our Plan4 Planning Process Overview.

You can contact Method Frameworks at 877-317-5264 (877-31PLAN4) or follow this link to request a meeting with a planning consultant. Check our articles and blog often at www.methodframeworks.com to get many more planning tips and information about our Plan4 process.

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Article Tags: corporate agendas, corporate planning, corporate strategic planning, justification, method frameworks, prioritization, setting priorities, time management
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About the Author: Joe Evans
RSS for Joe's articles - Visit Joe's website

Joe Evans serves as the President and Chief Executive Officer of Method Frameworks.  

Method Frameworks provides management consulting services to commercial enterprises with strategic and operational planning solutions using the firm’s proprietary Plan4 process. Visit Method Frameworks at www.methodframeworks.com.

Joe is a published author, frequent speaker and recognized expert in co rporate strategic planning.  To contact Method Frameworks about scheduling Mr. Evans about an upcoming speaking engagement, visit www.methodframeworks.com/business-speaker or email requests to media_relations@methodframeworks.com.

Want more corporate strategic planning insights? Read Joe's blog.  Also, request to join the "Strategic Planning Xchange" now by following this link to the Strategic Planning Xchange.



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