Why You Should Not Hire a Management Consulting Firm...at least not yet.
Article Overview: There are many strategic management consulting companies in the United States and around the world. For organizations that are looking for strategic consulting help in their business, there are so many options available to them that making a decision on the right consulting firm becomes daunting. Even with all of the available expertise, many companies never seek the outside help. Maybe that is the best for all concerned. Bringing in outside consulting help is not for everyone. When consulting companies come in to help with strategy or to solve complex business challenges, it is often an exercise that forces executives to check their egos at the door and confront their own organization’s issues and baggage. Not all companies are up for that. Are you ready?
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Why You Should Not Hire a Management Consulting Firm...at least not yet.
There are many strategic
management consulting companies in the United States and around the
world. For organizations that are looking for strategic consulting help
in their business, there are so many options available to them that
making a decision on the right consulting firm becomes daunting. Even
with all of the available expertise, many companies never seek the
outside help. Maybe that is the best for all concerned. Bringing in
outside consulting help is not for everyone. When consulting companies
come in to help with strategy or to solve complex business challenges,
it is often an exercise that forces executives to check their egos at
the door and confront their own organization’s issues and baggage. Not
all companies are up for that. Are you ready?
Asking for help is never easy to
do. Sometimes receiving help is even harder. Depending upon the scope
of the
management consulting engagement, getting consulting assistance
can feel very intrusive at first. Along with some initial excitement
among senior
management and key staff, there is usually a degree of
F-U-D mixed in as well.
Fear:
Getting
outside help can create fear in the minds of managers and employees
alike. What if these guys are like “the Bobs” in the movie “Office
Space”? Will they forever change all that was good about the company?
Uncertainty:
Second-guessing
ourselves is human nature. This is especially the case after making a
big decision.
- “What if I didn’t select the
right management consulting firm?”
- “Can any outsider come in
and actually help us?”
- “If they are not specialist
in our industry, can they really do more than we can do ourselves?”
Doubt:
“I wonder if we’ve been wrong in
our
strategy all along. I don’t want to tell them everything that is
really going on here if it might make our
management team look bad.
Maybe we can just see what they discover things on their own and see
what they come up with.”
These misgivings are of course
natural and to be expected. Some of us probably have buyers remorse
after purchasing a new big screen TV, but we know it will make us happy
in the long-run so we stick to our purchase decision. This is not to
imply that every company is suited to be on the client-end of a
management consulting engagement. Not all organizations possess the
fearless
leadership and commitment that is needed to undertake a
critical evaluation of their business, even when their intent to make
the organization better through change. Why would we say that, you may
ask? Because there are certain characteristics that companies need to
have before working with a
consulting firm in strategic
management
projects.
Are You Really Ready?
What attributes make an
organization suitably equipped to work with a
management consulting
firm? Let’s consider several of the important traits, including being:
- Open, honest and transparent
with themselves and their consultant
- Receptive to critical
evaluation
- Receptive to change
- Willing to put in the effort
& time it will require
- Willing to provide the
leadership support
Without these traits, it may not
be a good idea to even begin such an initiative. Let’s consider them
one at a time.
Transparency:
Consider the openness of your
attorney relationship or other professional that you have selected to
provide their own respective expertise. Your
management consultant,
like your doctor or your attorney, needs the truth. How much help would
they be without open disclosure from you? You’ve got to give them all
the information for their advice to be on target. The internal stuff
that the company doesn’t talk much about must come out into the light in
order for the consultants to assimilate a clear picture of all facets
of the company - how it works and why it doesn’t in some cases. Opening
up about your dirty secrets can be a little embarrassing, even
humiliating. When you are trying to improve, that’s not such a bad
thing though. Admitting and understanding your shortcomings paves the
way for change and improvement.
From the consultant’s
perspective, this “openness” can also be a difficult aspect. The
management consultant must ask probing questions and risk touching
nerves without the use of novocaine to numb the patient. The consultant
must openly discuss findings with the client’s executive team that
sometimes reveal individual or group weaknesses. For consultants, it
never becomes easy to deliver bad news. The consultant must sometimes
discuss difficult challenges with the client and reveal to them the need
to make painful changes. It goes with the territory. When bad news
has to be shared with client management, it is the fiduciary duty of the
management consultant to do so. That said, it does not mean news has
to be delivered without compassion. Management consultants know to
expect reactions from clients - whether it be anger, frustration,
surprise or disappointment. The tough news should be packaged with
explanations of the findings, suggestions and a recommended action
plan. Clients should expect the upmost in professionalism in such
circumstances.
Accepting Critical Evaluation:
Regardless of these challenges,
the reason companies hire
management consultants in the first place is
to be honest, to critically evaluate, to make recommendations and help
plan and orchestrate change. It is the
management consultant’s job to
assimilate the right information needed to help make improvements in
their client’s businesses. That generally entails getting very intimate
with the client’s culture, leadership, market perception, challenges,
and opportunities.
It is not alway bad news.
Management consultants certainly see the good as well, but their concern
with the good elements should be focused on protecting and preserving
what is working. Easier said than done, but critical to pull off 100%
of the time.
Receptive to Change:
Once your
consulting firm has
completed their analysis and presented you with their findings and
recommendations, is your organization willing to make the changes the
consultant has outlined? There is an old saying that “nobody likes
change except a wet baby”. Not all
management consulting engagements
result in changes being recommended, but what if they are? It would not
make sense to go through the expense and effort of working with a
consultant if the
leadership and
management are not open-minded about
implementing strategic changes if they are called for.
Willing To Work Hard?:
The
management consultant will
certainly do the analysis and heavy-lifting behind the scenes, but
efforts like strategic and
operational planning demand executive and
mid-management’s time and attention. Restructuring engagements call for
tough decisions by the
leadership team and sometimes require arduous
meeting schedules. The organization must commit the necessary bandwidth
of the executives, mangers and staff. Consideration of the impact on
the schedules of key personnel should be weighed carefully so that
roadblocks to progress do not emerge mid-way into the engagement.
Strong Leadership Support:
Commitment to the engagement from
top
leadership is a must if the outcome of the engagement is to be
successful. The executive champion must be the engagement’s sponsor,
“roadblock removal specialist” and internal cheerleader. The support of
leadership is critical in removing obstacles for the consultant and
will doom the effort if it is missing.
If you are still thinking of
shopping for consulting help, how do you pick the right firm?
Here Come “The Bobs”: Avoiding
Buyers Remorse
Selecting a Management
Consultant
In selecting a good
management
consulting firm, it is critical to evaluate the consulting company’s
ethics and core values in tandem with exploring and understanding the
approach they will take in helping your organization achieve the
outcomes you’re looking for.
Character:
Ethics
and core values are essential ingredients to explore, as they relate to
the honesty and integrity you’ll rely on to put your organization’s
needs ahead of their own. Get to know them. Understand a bit about
their own culture and values.
Process:
During
this interview process, probe into their process and understand how
their approach will map to your needs. A thorough consulting process
should reveal a number of elements you may never have considered, but
are useful and value-add beyond original expectations. Cultural
analysis and
change management are examples.
Pricing:
When
it comes to selecting a firm from the alternatives, one of the first
considerations for most companies is price. Pre-defined budget
constraints may drive much of the selection process if firms are priced
beyond the target budget you were considering for the consultant. When
reviewing pricing, evaluate if the services outlined by the consultant
seem reasonable and well targeted to your needs. Does the timeframe to
deliver the services look realistic? Assessments of “real” value become
more important than dollar-for-dollar comparisons of price, so be
mindful that you do not want to enter into an consulting engagement that
appears lower in price than the alternatives, but may not be offering
as much. Level the playing field by doing a value-to-value comparison.
It Takes Time: Managing Your
Management Consultant
Let’s suppose you have decided
that you are indeed ready for outside help from a
management consulting
firm. You are prepared for the effort and understand that it will
require time from you and your staff. You have selected the firm you
feel best about among the companies you reviewed. Now what.
- How will you evaluate if
your management consultant is doing a good job?
- How will you determine if
you are getting your value?
Your
consulting firm should
provided a detailed Statement of Work (SOW) that outlines the services
to be provided along with a description of deliverables to be produced
and assumptions made on their part related to timelines, cost, etc.
Performance against the SOW is the cleanest way to evaluate the
consultant. The quality of work produced early on should be a good
indicator of the value their work will provide. Granted, it may take
time for the consulting team to produce the early-stage work product,
but so long as they are on schedule, professional and working diligently
on the tasks their process requires, give them the benefit of the
doubt. You will form an impression quickly based on how they interact
with your staff and how prepared they are for each meeting, workshop,
interview or presentation.
It’s Your Call
Let’s face it, there is a lot of
complexity to manage in
strategy formulation and implementation, whether
you are the CEO or top executive reporting to the CEO. There is no
shortage in the supply of consulting companies that serve businesses in
strategy or operations management. Outside consultants can be a huge
help, given the right marriage between client and consulting company.
Consultants can provide a rich process and the structure to analyze and
understand the intricate relationships of the organization. Outside
consultants have the unique ability to call it like it is and are paid
well to do it. It is the consultants job is to understand the
intertwined fabric of the client organization and map out the client’s
business eco-system efficiently in so as to evaluate it and leverage it
and improve on it.
This requires brutal honesty
between the executives at the client and the consultants. It also
requires a strong trust relationship. In the absence of openly
exchanging business truths and being receptive to change, help by way of
an outside consultant is an illusive endeavor that will leave both
parties dissatisfied.
The consultant must fully
understand the client
management team’s core
competencies in order to
help them develop
strategy that can be implemented and will deliver the
desired outcomes. Inevitably, there is baggage to sort through and deal
with. This has to be done so that it does not undermine those core
competencies or stand in the way of operationalizing the strategy. The
consultant sometime must function as a psychologist, asking the right
questions and listening very carefully to the answers.
Most importantly, the consultant
must have no fear when entering into sensitive client territory and
delivering business truth to the executives that have hired them. To
have fear and be less than completely authentic and truthful undermines
the consultant’s ability to help the client. Therefore, the consultant
must allow themselves to be vulnerable and never shy away from the
difficult situations and conversations that must take place.
Not all clients are cut out for
working with a
management consulting firm and by all means, not all
management consulting firms are cut out to work with every client. One
of the keys to selecting the right firm is to pick a company that you
feel will honor the code of honesty and integrity that must be practiced
by the consultants working in your business. Management consulting
firms must likewise select their clients carefully or risk taking on a
client that does not really want the help they’ve asked for.
Are you ready to hire an outside
strategy consulting company?
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Article Tags:
consulting companies,
finding the right consulting firm,
management consulting,
strategic consulting,
strategic management
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