Behavioural Intelligence – Summarising is Your Best Friend
Article Overview: Behavioural Intelligence means making conscious decisions about your next behaviour and not being ruled by your impulses, instincts or emotional reactions. This is the discipline and skill of the professional influencer or negotiator. If there is a general rule to be followed it is “Slow Down”. If there is one behaviour that I value above all others in negotiating, influencing and building relationship it is Summarising. Research shows that the best and most successful influencers and negotiators summarise twice as
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Behavioural Intelligence – Summarising is Your Best Friend
Behavioural
Intelligence means making conscious decisions about your next behaviour and not
being ruled by your impulses, instincts or emotional reactions. This is the discipline and skill of the
professional influencer or negotiator.
If there is a general rule to be followed it is “Slow Down”. The slowing down may be almost imperceptible
but it’s vital if you are to stay in control.
Your prefrontal cortex needs about 0.6 seconds to interrupt a gut
reaction and help you to decide what is most useful to say or do.
In previous
articles on Behavioural Intelligence I’ve described the behaviours and
techniques to use as well as mistakes to avoid.
I constantly reinforce that no behaviour is inherently good or bad – it’s
the context within which it is used and its efficacy in achieving your
objectives which defines its value.
However, if there
is one behaviour that I value above all others in negotiating, influencing and
building relationship it is Summarising.
Research shows that the best and most successful influencers and
negotiators summarise twice as much as less successful practitioners.
There are a number
of reasons and contexts for summarising.
These are the three most important: -
Listening - There is no
behaviour in the Behavioural Intelligence list called "listening".
The simple definition of a behaviour is something you say or do. So for people
to know you are listening you have to say something or do something rather than
sit in silence. The most powerful sign
to others that you are actively listening is when you summarise back to them
what you've heard and understood. Negotiators that use summarising in this way
have higher trust, openness and engagement scores. Even when they ultimately disagree, people
report that they were fair in their disagreement because they had listened.
Interrupting - "Shutting Out"
is often necessary when the other person is talkative and not listening to you
or others in the meeting. The problem is if you do interrupt them with your thinking
they are likely to resent the interruption – and not listen. If, however, you interrupt by summarising what
they are saying you will have a moment where their attention is captured and
you can regain control. You must use a
few of their exact words to interrupt their thought process, for example
"So when you say you're bitterly
disappointed Jane ..."
Now What? - The best
influencers and negotiators all face moments when they don't know what to do
next. Summarising gives them the opportunity to pass the information through
their own brains once again with the added bonus of verifying what has been
said to avoid misunderstandings. So if you're thinking "now what?", summarising
gives you the thinking space and allows your prefrontal cortex to perform its
management role.
The paradox of
slowing things down by Summarising is you’ll appear to be the kind of person
who “thinks on their feet” – a trait usually associated with quick thinking not
slowness. Notice, however, that it’s
“quick thinking” not just “quick reacting”.
Related Articles
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Behavioural Intelligence – The Secrets of the Most Successful Negotiators
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Article Tags:
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About the Author: Clive Hook
RSS for Clive's articles - Visit Clive's website
Clive is co-founder of ClearWorth - a company specialising in the design, development and delivery of bespoke learning for senior managers, leaders and influencers. Clive lives in the UK and France and works all over the world from Ohio to Oman, Windsor to Warri and Calgary to Kuala Lumpur. He specialises in the development of persuasion, influencing and negotiation skills and has a particular interest in their use within differing cultures. Clive's interest in teams and groups and his wide knowledge of conversational skills has spurred the development of a new approach which helps teams focus on what is really important through intelligent conversations.
Click here to visit Clive's website

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Planning
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Innovation
Leadership
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Ladies Who Launch Profile: Heidi Flammang
- Heidi Flammang
Top Dog, Camp Bow Wow
When one of the country's first doggy day cares opened next door to her dad's business, Heidi Flammang and her husband, Bion, would sneak over to hang out with the dogs. They fell in love with the concept—and the dogs—and were soon making trades of services with the owner to have their own dogs stay there. When the owner of that business wasn't interested in franchising, Heidi and her husband started brainstorming and the business plan for Camp Bow Wow was born.
They were searching for their first location when Bion was killed in a plane crash, in 1994. Heidi received a $1 million insurance settlement after his death, and in the following years attempted a number of ventures, including a financial consulting business to help others handle sudden wealth. But Camp Bow Wow was never far from her mind. In 2000, with the help and encouragement of her brother, she dusted off that old business plan and set out to bring her and Bion's dream to life. Within weeks she had found her first location, and from that point on she never looked back. Camp Bow Wow has now sold more than 205 franchises, 125 of which will be open by the end of the year. It is the premier upscale doggy day care and boarding company, and is expected to generate $18 million in systemwide sales in 2008.
What we learned from Heidi:
To persevere and never lose sight of your dreams. Heidi was a young widow who tried financial consulting, pharmaceutical sales, and launching a high-end baby-bedding catalog before coming full circle to find success with the idea that she'd loved all along.
Not Just Fun and Games
"A lot of people come into this business thinking how fun it's going to be to hang out with dogs all day. But we are taking care of people's furry children, all day and night, 365 days a year! It is an all-consuming business and you have to know so much more than people think—everything from dog behavior to disease management, in addition to the nuts and bolts of running a business. We get franchisees from so many different backgrounds and they all have a love of dogs in common, but we have to teach them to be businesspeople and to market the business and not just focus on the dogs. It's a challenge to find people who want to make it a real moneymaker and not just a labor of love."
Getting the Word Out
"We receive a lot of leads on possible new franchisees through word of mouth from our existing franchisees and open Camps. Also, we've been featured on AOL's main page, Donny Deutsch's The Big Idea, in Pink magazine, and in some other great media outlets, and we advertise in the airline magazines and do quite a bit on the Internet, utilizing our Web site as a marketing tool. All of these have been great resources."
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And What Didn't
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Networking Is Not Just For the Dogs
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Like Mother, Like Daughter
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Man's Best Friend
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Favorite Quote
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Recommended Reading
"My favorite dog book is Marley & Me. But I have two business books that I find invaluable: The E Myth Revisited (a fantastic book to help you figure out whether you have the right personality and skill mix to be an entrepreneur) and The Question Behind the Question (a great management book about instilling personal accountability in your people)."
Parting Thoughts ...
"I will retire when ... every dog has a home."
"My greatest strength in business is ... my flexibility."
"My dream is ... to give back as much as I get from my life. I have been so blessed with so many things and I want to respect the universe and give back."
This featured lady was profiled by Noelle Pechar Hale, a freelance writer living in Los Angeles.
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