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Communication

Guest post by: The Osborne Group

Article Overview: Steve Job's approach to product design

Free Download - The Trouble With RFPs (Part 2) By The Osborne Group
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Communication

I was delighted to read in this morning’s Globe & Mail how Steve Jobs’ college calligraphy class inspired his unmatched approach to product design. In the classes he learned about different fonts, spacing of letters and the overall look and design of words on the page. Intuitively, he understood that the words are only part of printed communication – how they look and feel on the page can be as important as what they say.

Sounds a lot like the studies that say only 7% of face-to-face communication is verbal – the rest lies in all the non-verbal cues we send.

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Home > Management > The Osborne Group > Communication >
Article Tags: "Osborne group", "product design", "steve jobs", calligraphy, communication, technology

About the Author: The Osborne Group
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The Osborne Group has been helping organizations succeed since 1993. Based in Toronto, Ontario, The Osborne Group provides a wide range of professional interim management, project management, and coaching and consulting services to small and medium enterprises, not-for profit organizations, and the public sector.

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