Tweet

Seeking Business Growth in Today’s Turbulent Times

Guest post by: The Osborne Group

Article Overview: How do you get business growth in today’s turbulent times?

Seeking Business Growth in Today’s Turbulent Times

How do you get business growth in today’s turbulent times? Is the business world capable of managing the tide of social change that is beginning to take hold of the global agenda?

Many governments are losing control and several countries in Europe and the Middle East are in turmoil as they struggle to meet the demands of a more engaged population that are not accepting the status quo or reluctant to make the necessary changes required to offset the collapse of their respective economies.

Even within North America “Occupy Wall Street” is starting to show the large distrust that exists between the vocal representatives of the 99% and big corporations. Given this growing unrest what should business, organizations and yes even governments do to make sure they survive and change to deal with the social and vocal upheaval that is taking place throughout the world.

I firmly believe that for any organization to succeed it boils down to three fundamental areas of focus that leaders must ensure are embedded in their organizational culture. Cash flow management, employee engagement and client/customer satisfaction. West Jet gets it -- Air Canada doesn’t. Apple gets it -- RIM doesn’t. Where would you start within your organization?

Mike Dick

Related Articles
  Don’t Let the Media Kidnap your Intellect
  I WANT IT NOW!
  Business Growth Begins With your Employees
  The Value of Military Leadership Experience in Turbulent Business Environments
  IBM Mainframe part deux
  Daily Meetings Result in Daily Deals
  Working at Home With Twitter
  Promoting your company and self with verve
  Personal Growth its Importance To Success on the Internet
  Article #4 Attention: Legitimate, Affordable, High-Income Home Based Business Seekers!
  Stock Market Volatility and the Impact on Small/Medium Size Business Owners and Buyers
  You Can Turn Information into Leadership and Career Success
  Preparing For Sustainable Growth in Your Company or Organization
  High Growth Women Entrepreneurs Poised to Transform Economies
  Installment 2 of the Top 10 Secrets of small business revealed
  Is there Venture Capital and Angel Investment Capital in a Down Market?
  Growing in a Down Economy
  Never say "no comment" to the media
  5.2 Growth, productivity and diversification: Economic Report on Africa 2007
  Finances

Article Tags: Air Canada, Apply, business growth, customer satisfaction, occupy wall street, RIM



Related Forum Posts
My entry - 1. The Best Business Books Ever: The 100 Most Influential Business Books You'll Never Have Time to Read - this is a fascinating book about the history of Business theory, and I'd recommend it to anybody. 2. The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants, by Tom Gegax. Ditto. 3. PADI: The Business of Diving Book Okay, so this book won't be of use to anyone who doesn't want to start a scuba store, but I did, and this book was of course invaluable to me in reaching that goal.
Re: Info for would be franchisers... - [quote="Sebastien":1d29sdv1]Like Franchise Times, Franchise Update is a very practical magazine. There is no blah blah, just straight facts that anyone in the franchise community can relate to. I just want to mention that all these magazines are NOT franchisee oriented. I mean these magazines are for franchise professionals. If you're looking to buy a franchise, you won't find much information in there. To answer your question, getting published in Franchise Times was fairly easy. I don't want to brag too much but I think I am known in the franchise industry. I was the marketing guy at Franchise.com for a few years before joining my new company, the World Franchising Network. So people know me and I have a very good relationship with Nancy Weingartner, the Managing Editor at Franchise Times. I was talking with her at the last Franchise Expo South in Miami and she mentioned she'd like me to be profiled. I was like "ok, sure!". I like this franchise executive profile thing in Franchise Times as it is rarely BS. People are usually really natural in there.[/quote:1d29sdv1] Thanks for the follow up Sebastien! And I can't say that I'm surprised that networking with the right people and managing your relationships with them properly are the keys to being published. I guess the old adage holds true of "it's not who you know, but who knows you" that's important.
Does a New Company need a "Big" PR firm? - I've started work with a brand new company that is going to do loss mitigation. My boss intends to hire a "big" PR firm - ie one that costs a lot of money - because he wants press releases sent out to the New York Times, the LA Times - all the major papers around the country - and he think they'll be more likely to print them if they come from a "big" firm as opposed to a one-person PR firm. I think it doesn't matter where the press release comes from as long as its well written. What are the opinions here?
Re: Does a New Company need a "Big" PR firm? - [quote="OmnivoreInk":dmj1i0sv]I've started work with a brand new company that is going to do loss mitigation. My boss intends to hire a "big" PR firm - ie one that costs a lot of money - because he wants press releases sent out to the New York Times, the LA Times - all the major papers around the country - and he think they'll be more likely to print them if they come from a "big" firm as opposed to a one-person PR firm. I think it doesn't matter where the press release comes from as long as its well written. What are the opinions here?[/quote:dmj1i0sv] I think the most important factor is whether your press release will reach the most number of your target audience or not. It won't matter if the press release is well written if no one has the opportunity to read it. I also believe that credibility comes with having your press release in an established source like The New York Times, LA Times, etc... For instance, if you enjoyed playing tennis, who would you trust more? The advice from a recreational tennis player who has his own column in [i:dmj1i0sv]Tennis Magazine[/i:dmj1i0sv] [u:dmj1i0sv]or[/u:dmj1i0sv] the recreational tennis player who has his own blog? I don't know about you, but I'd listen to the guy on [i:dmj1i0sv]Tennis Magazine[/i:dmj1i0sv] over the blog owner at least 9 out of 10 times.
Re: Does a New Company need a "Big" PR firm? - I agree with Kevin [quote:3b8fyubd]I think the most important factor is whether your press release will reach the most number of your target audience or not.[/quote:3b8fyubd] You dont a big company that will charge mega bucks as Im sure they will even add a %age to the cost of the press release. Im sure if you approach New York Times, the LA Times with every thing presented professionally I think it will still stand the same chance. I would start advertising online, then locally thats when the NYT can see what there missing out on! And to test the water first!


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

2011 Global Brand Trends Letter

The Difference Between Management And Leadership

Is the iPad useful? One CEO tells all ....

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.