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Platinum Authors |
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| G. A. "Andy" Marken
President
Marken Communications, Inc.
Santa Clara, CA
In his more than 25 years in
communications, Andy has been involved
with a broad range of corporate and
marketing activities. His experience
includes strategic and market planning and
execution for more than 10 years with
communications and Internet firms
including AT&T and CERFnet as well as more
than 15 years in storage, storage
management and video solutions with firms
including Philips, InterVideo, Ulead,
Matsushita, Pinnacle, Dazzle, ADS Tech,
Verbatim, Mitsubishi and Panasonic.
Prior to forming Marken Communications in
mid-1977, Andy was vice president of
Bozell & Jacobs and its predecessor
agencies (Hal Lawrence Inc. and Lawrence &
Lierle.). During his 12 years with these
agencies, he developed and coordinated a
wide variety of management, marketing and
promotional efforts for firms including
Atari, Amdahl and Control Data. |
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| Don Pooley, the author of this article,
allows you to publish
it if you include these credit lines:
Copyright 2005, Donald F. Pooley, Inc.
Don Pooley CLU, CFP, CHFC, "The
Advisor's Advisor" has shared
his marketing know-how with audiences of
life insurance men
in all major Canadian cities, London,
Australia, Chicago, New
York, San Francisco, Hong Kong, and
Singapore, and now in his
free ezine. To get more ideas on marketing
your services, plus
free ebooks, subscribe now at www.eTIP.ca/ |
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| The StreetSmart Marketer's business is
developing tips, tools and techniques to
help owners of entrepreneurial businesses
rapidly increase their sales and profits
while spending less time at the office.
His popular www.streetsmartmarketer.com free
marketing e-zine:The StreetSmart Marketer
provides go-ahead business owners with
innovative, inexpensive ways to increase
the effectiveness of your advertising and
marketing... to bring in droves of new
customers... and to bring your current
customers back for more? |
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| Stuart Ayling runs Marketing Nous, an
Australasian marketing consultancy that
specialises in marketing for service
businesses. He helps clients to improve
their marketing tactics, attract more
clients, and increase revenue. For
additional marketing resources, including
Stuart's popular monthly newsletter, visit
his web site at www.marke
tingnous.com.au |
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| Thomas Young, MBA is a marketing
consultant helping companies increase
revenues. He is the author of
Intuitive Selling (www.Intu
itiveSelling.com) |
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|
| Dr. Ivan Misner is the Founder & Chairman
of BNI (Business Network Int'l.). BNI (www.bni.com) was
founded in 1985. The organization has over
4,200 chapters throughout every populated
continent of the world. Last year alone,
BNI generated millions referrals resulting
in billions of dollars worth of business
for its members.
Dr. Misner’s Ph.D. is from the University
of Southern California. He has written
eight books, including his New York Times
best seller, Masters of Networking and his
#1 bestseller, Masters of Success. He is
a monthly columnist for Entrepreneur.com
and is also Chairman of the Board for the
Referral Instititute - a referral training
company with trainers around the world.
He has taught business and social capital
courses at several universities and is on
the Board of Directors for the Colorado
School of Professional Psychology.
Called the "Father of Modern Networking"
by Ecademy.com and the “Networking Guru”
by Entrepreneur magazine, Dr. Misner is
one of the world's leading experts on
business networking and has been a
keynote speaker for major corporations and
associations throughout the world. |
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| David Frey is the author of the
best-selling manual, "The Small Business
Marketing Bible" and the Senior Editor of
the "Small Business Marketing Best
Practices Newsletter |
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| Helen Dowling runs Exceptional Thinking, a
market research and business planning
business based in Gloucestershire, UK. |
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Gold Authors |
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|
| Mr. Des Marais has operated small
businesses for over 20 years. He has been
a consultant and held positions in some of
the fastest growing companies in Canada.
He has held past management positions in
retail, tourism, hospitality and sales for
a variety of companies. He has increased
sales by 200% in 2 months for an herbal
doctor; increased sales by 30% in 4 months
for a major Canadian Big Box Retailer;
200% sales increase 3 times in a row for a
service-based small business and helped
several entrepreneurs develop and sell
their business. His expertise is in the
area of growth and business development.
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| Roger Bauer is Founder and CEO of SMB
Consulting, Inc., a nationally recognized
small business consulting firm
specializing in sales and marketing
development. Roger also hosts a weekly
marketing radio show featuring some of the
top minds in marketing. To learn more,
point your browser to smbcon
sultinginc.com or
radio.smbconsultinginc.com
His firm is also responsible for producing
The SEO Bible which can teach anyone how
to become an effective search engine
optimizer. You can learn more about that
at the-seo-b
ible.com |
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|
| From new business startups to national ad
agency accounts, Susan Regier helps
businesses to get their message
understood. Since 1997, she has provided
professional copywriting for a full range
of marketing material through her company,
Vantage One Writing. Plus she is the
publisher and editor of www.Network
ingToday.ca an online ezine, which is
a valuable resource for businesses.
Susan leads marketing and networking
workshops for new business start ups at
the Small Business Centre in London and in
Sarnia. She is a Creative Writing
instructor at Fanshawe College and has
instructed numerous corporate
professionals in writing and networking
workshops. Susan can be contacted at
519.471.8726 or by email at susan@va
ntageone.ca. Visit her Web site at www.vantageone.c
a |
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| Phil's professional education and life
experience have provided him with an
extensive understanding of people and
organizations.
With more than twenty-five years of
ministry leadership, Phil has both an
understanding of and experience with the
unique circumstances involved in ministry
and non-profit organizations. He has
particular understanding of and commitment
to historic Reformed Christianity. He has
extensive teaching, public speaking,
seminar and board leadership experience.
Academic degrees in Philosophy and
Theology provide a broad based perspective
that understands logic, emotion, and
values, and the significant roles each
play in every organization. As a graduate
of the Dale Carnegie Sales Training
Institute (1966), Phil also has extensive
knowledge of sales.
Self-trained in graphic design and web
design, Phil has enjoyed many years
working in the art and science of design.
As a published author of five books and
many articles, Phil understands the
subtleties of language, grammar, editing,
and the art of turning a phrase. |
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| Sarah Gerdes is recognized as one of the
leading partnership experts by Fortune,
Inc. Magazine has represented governments,
F50 firms and small businesses in
forty-five industries. Learn her secrets
to jump-starting revenue here. |
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| BILLY SHARMA
Billy holds a Bachelor of Science degree
and is a Summa Cum Laude graduate of J.J.
School of Art (Bombay) and the Hochshüle
für Gestaltung (Bauhaus School of Design,
Germany).
After many years of working for other
companies, Billy founded Designers Inc. In
1999 he became Managing Director and
Creative Director of Brann Worldwide in
Toronto. Under his stewardship the agency
grew three-fold in two years when Brann
Worldwide was elected the number one
direct marketing agency in the world in
2000.
Billy has extensive advertising and direct
marketing experience gained in many
national and international advertising
agencies in Europe, U.S. and Canada. This
has honed his creative skills to help
provide breakthrough creative ideas for
his clients. |
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| Keith Thirgood is Creative Director of
Capstone Communications, a marketing and
design firm. He is the president of the
Association of Independent Consultants. He
can be reached at (905) 472-2330 or
through his website, www.c
apstonecomm.com. |
 |
|
| Steve Chittenden has been a small business
owner since 1986 when he started a sign
and graphic design company. His current
company, Creative Business Services in
Grand Rapids, Michigan, began in 2002 and
provides carefully planned web
design, graphic design, writing, and
marketing services to help other small
businesses to succeed. He is a strong
advocate of small business and operates
from a firm belief in the Bible as the
guide in his Christian faith and business
practices. |
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|
| Small business owners and professional
service providers increase profits,
develop stronger leads and close more
lucrative sales with Jeremy Cohen. Use
the link above to download his free
marketing guide, More Leads and Sales, at
his web site. |
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|
| Terri Zwierzynski is a self-employed
business strategist and marketing
consultant to solo entrepreneurs, and a
grassroots promoter of the solo
entrepreneur lifestyle. She runs Solo-E.com, the resource website for the
self-employed which attracts thousands of
solo entrepreneurs and home business
owners monthly from over 100 countries on
six continents (2007 finalist for “Website
of the Year” in the 4th Annual Stevie®
Awards for Women in Business). Visit
Solo-E.com and get our new ebook, "25
Surefire Ways to Capture More Clients, Get
More Done in Less Time, and Make More
Money -- in 90 Days or Less." |
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|
| Jim Symcox, also known as the Marketing
Magician is a copywriter, marketing coach
and the author of "How to Leap Ahead Of
Your Competitors". For more marketing
magic check Jim's blog at www
.acornservice.blogspot.com. |
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| Brought up in London and been in marketing
since the days of Johnny Rotten - yes,
that long. Corporations may be slow moving
and full of political windbags but
they're a great way to get your training.
After 20 years 'training' I went into
the agency world and set up my own company
three years ago. We help small businesses
make the most of their web marketing
investment, from design and planning to
search engine optimisations and analytics.
If you can't measure it, don't waste
your money - are you a business person or
a gambler? Over the years I've made more
mistakes than you could shake a stick at
and, on the basis that an investment in
knowledge pays the best returns, I offer a
few morsels which might help you make
fewer mistakes than me. I hope my articles
help and feel free to visit my web site.
Best of luck,
Paul |
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|
| Andy Lopata is one of the UK’s leading
Business Networking Strategists and a
director of the online network Word of
Mouse. He is the former Managing Director
of BRE Networking and co-author of
two books on networking. His first book,
'Building a Business on Bacon and Eggs'
looked at how to run business breakfast
meetings, while his second '...and Death
Came Third! The Definitive Guide to
Networking and Speaking in Public'
received worldwide acclaim and reached
number 2 on Amazon.co.uk on its launch.
Andy works with companies to help them
realise the full potential from their
networking. Too many businesses network
without a clear view of what they are
trying to achieve and Andy's experience
helps them to have a much more focused
strategy.
An accomplished public speaker, Andy
offers a full consultancy service, from a
strategy overview to keynote talks and
training courses.
You can read more of Andy's thoughts on
networking in his blog, networkingandreferrals.blogspot.c
om |
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|
| Lee Lister, writes as The Biz Guru, for a
number of web sites including her own www.BizGuru.us
and www.clikks.com
where she sells her informational
products. With over 20 year’s management
and business consultancy experience with
businesses large and small as well as
being a serial entrepreneur, she now helps
others set up, develop and market their
businesses. |
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| Mr. Adams provides a wealth of experience
in marketing, journalism, finance,
government and general business. This
well-rounded experience provides the
insight to develop clear and effective
strategies. |
|
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|
| Robin C. Johnston is a speaker, author and
executive advisor based in Asheboro, NC.
Robin speaks on sales, marketing, customer
loyalty and management issues for
first-time entrepreneurs as well as
established enterprises. Visit www.robinjoh
nston.com for more information on
Robin and his books and presentations. |
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|
| At Monopolize Your Marketplace... where
you'll find information, advice, and
solutions for any marketing situation you
may face. The days of simple selling are
over, and just being aggressive in the
marketplace isn't enough to win in
business anymore. In today's crowded
marketplace, you've got to find new ways
to break through the clutter and connect
with your prospects. |
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Silver Authors |
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| Rich Gaasenbeek's passion is helping
small and medium sized businesses grow
faster and make more money through better
marketing. Marketing that is integrated,
cost-effective and most importantly, lead
generation driven. Through his company
Marketing Leads Inc. www.
marketingleads.ca, Rich helps clients
to increase sales to existing customers,
generate new leads, enter new markets, and
introduce new products and services. Rich
is known by some as “the sales reps’
marketer” because of his deep empathy with
sales reps and his understanding that any
marketing that doesn’t produce a lead
doesn’t mean a thing to the average sales
rep trying to make his or her quota.
Rich's clients appreciate the time he
takes to get to know their business, the
creativity and commitment he brings to the
table, and his overall business savvy. |
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| If your company is interested in reaching
new levels of success we offer hard
hitting high impact call to action
experiential marketing, strategic brand
building, word of mouth and grass roots
virile campaigns through immersive face to
face events. To learn more and read other
articles visit www.carso
nworldwide.com. |
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|
| Kevin Virtue is owner and operator of Virtue Creative Designs. He focuses
on helping others express their vision
through the internet, and aiding
organizations make the most of the data
they collect. Through his database,
website, consultation and workshop
services, Kevin not only wants to make a
living, he also wants to make a
difference. |
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|
| Michelangelo Celli is the Founder and
President of The Cornucopia Group,
specializing in CEO action planning,
marketing strategy and sales process and
program design and service reengineering.
He has published his views in dozens of
articles on the B2B CEO Marketing
challenge, and has been a frequent speaker
for organizations such as The Pittsburgh
Technology Council, National Foundation
for Teaching Entrepreneurship, The MIT
Forum and CEO Clubs of New York and
Dallas, as well as a sought after panelist
for numerous marketing and sales
management related events. Mr. Celli
serves on the Board of Directors for the
CEO Forum of Pittsburgh. His perspective
on the marketing challenge through the
eyes of the CEO is completely unique,
informative, and highly enlightening. His
views have been sought by numerous
business and trade publication. |
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| Jacqueline Drew is the President and
Principal Consultant of START Marketing, a
marketing consulting and sales training
business based in Calgary, Canada. She is
a national radio columnist on CBC Radio in
Canada, and has consulted with hundreds of
clients across a broad range of
industries. |
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| Joan Lefkowitz, the marketer of TOPSYTAIL
tm, is president of
ACCESSORY BRAINSTORMS, NYC, a licensing
agent, consultant and
sales-representative for hair and cosmetic
accessory and lifestyle inventions.
She writes and gives seminars on 'How to
Market Your Invention' and can be reached
at 212-379-6363 or on the web at www.a
ccessorybrainstorms.com She is always
looking for inventions in the
fashion/cosmetic accessory and lifestyle
categories for women and men. |
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|
| Mark Di Somma is a heretic and leader of
New Zealand based brandthinking company,
The Audacity Group (www.au
dacity.co.nz/) Mark has a Masters
degree in History and a 20 year background
in marketing. He has been closely involved
in the development of significant
repositioning strategies for a wide range
of organisations, and is a founding
contributor to allaboutbranding.com (
www.allaboutbranding.com/)
Mark’s philosophy – “if you’re not scared,
your customers are bored” – advocates for
businesses, organisations and corporates
to challenge their marketing and their
service delivery as if they were the
customer, and to get people inside
organisations pumped to compete.
Meet Mark and book him at his personal
website: www.ma
rkdisomma.com/ |
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| Max Kalles is a certified internet
consultant and conversion marketing
specialist with WSI. He has presented at
internet conferences around the world, and
his workshops and seminars have helped
hundreds of business owners improve the
results from their website. If you would
like to attend a virtual or local seminar
please visit www.si
mplifytheinternet.com |
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|
|
| James Sagar is one of the creators of the
Marketing M.O., www.mar
ketingmo.com web-based software that
delivers marketing strategy, guided best
practices and interactive tools in 29
business marketing subjects.
Entrepreneurs, consultants, executives and
marketers use the Marketing M.O. to solve
the hundreds of marketing challenges they
face throughout the year. James also
writes for the Marketing Tips from the
Trenches blog: ww
w.marketingmo.com/blog |
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| Jamie Smart is one of the UK’s finest
Neuro-Linguistic Programming trainers, and
MD of Salad. Salad is an NLP Training
company and one of the world’s leading
source of products for developing NLP
skills.
He believes that people are capable of far
more than they think they are, and that
changing your beliefs and attitudes is the
fastest way to move towards the success
and fulfillment you desire.
Jamie is passionate about people,
happiness and language, and is the creator
of Ericksonian Hypnosis Cards, NLP
Coaching Cards, and Irresistible Influence
Cards, the fastest way there is to learn
the language of NLP. His weekly NLP Tips
newsletter is read by over 15,000 coaches,
managers, therapists and personal
development enthusiasts worldwide.
Salad offers a wide range of materials for
learning NLP, Persuasion & Influence,
Hypnosis, and Happiness. Consumers of
these products range from those in
business and enterprise, to consultants,
entrepreneurs, life coaches and the full
spectrum of people looking to unlock the
power of NLP in their lives. The fast
growing range of Salad products, includes
books, programmes, CD, games etc. |
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|
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| Stacy Karacostas is Practical Marketing
Expert and proven copywriter with more
than 20 years experience in growing small
businesses. Want to learn more about
writing marketing materials that get
noticed, get read, and get you more
clients? Sign up today for Stacy’s FREE
7-Day Copywriting E-Course and learn to
write money-making marketing materials
like the pros at www.success-stream.com/copyec
ourse.htm. |
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Bronze Authors |
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| Leela Cosgrove is Australia's only
information product creation specialist
who leverages exponential growth
strategies and award-winning creative
writing skills to develop multiple ways
for you, the small business owner, to have
meaningful conversations with your
suspects, prospects and clients who will
start knocking down your door to create
opportunities with you that put more money
in your pocket and theirs.
You are free to reproduce these articles
in your newsletter, as long as you leave
them entirely intact, give full
acknowledgments and link back to my
website. |
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| Expert copywriter and marketing
specialist, Maja Rehou is the founder of
WordForce Communications, a full service
communications firm specializing in
providing small to medium sized
enterprises with highly targeted and
strategic content for all forms of
written/web based communications. With an
unparalleled knack for language and six
years managing the marketing department of
a well-established professional service
firm, she knows how to create copy that
gives her clients a competitive
advantage.
Rehou is also the Director of
Communications for the Canadian
Association of Women Executives and
Entrepreneurs (CAWEE) and has been
profiled in the Business Review. A
published author in numerous magazines
both online and off she also helps
entrepreneurs and small business owners
gain exposure and promote their services
cost-effectively through the media. She is
the business writing communications expert
for Enterprise Toronto and offers
workshops on technical writing and
business development.
If you want to increase your client base,
generate real leads and boost sales, then
join her e-zine -The Business Builder- at
www.wordforce.ca
. |
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|
| Word of Web is word of mouth
recommendations on the web. Its function
is to give recognition to quality
businesses endorsed by their customers. It
doesn't matter what the business does so
long as it is recommended by its clients
and customers. Word of Web also lists
community and charitable concerns. Reviews
can be submitted on and off line. Prizes
are given for the 'best' reviews. |
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| John brings over 20 years of Ag-related
sales, marketing, and technical experience
gained at Chevron Chemical Company and
Valent U.S.A. His career began with four
years in field sales followed by four
years as a Product Manager responsible for
herbicides, insecticides, and PGRs in both
row crop and professional markets. He then
served as Federal Registration Manager for
three years. This was followed by a 6-year
assignment as Midwest Sales Manager. Under
his leadership, sales grew nearly tenfold |
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|
| Annie is an expert in Attraction Marketing
and author of "Attraction Marketing: How
to Attract All the Perfect Clients You
Want", published by the Lean Marketing
Press, and available from www.bookshaker
.com, Amazon, and many good bookshops.
She works with Feng Shui consultants and
self-employed professionals who want to
spend more time doing what they love and
less time marketing.
|
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|
| Jeff Roach owns and operates Jeff Roach &
Associates Inc., a Toronto-based corporate
communications and investor relations
consultancy. Prior to forming his company
in 1993 he had a successful 28-year
career with some of Canada's leading
corporations including Senior
Vice-President, Corporate Communications &
Public Affairs, CIBC, (1985-92); Assistant
Vice-President, Corporate Communications,
Northern Telecom Limited, (1982-85); and
Director, Corporate Communications,
Bell-Northern Research, (1979-82). |
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| Swordfish was started in 2004 by marketer
Emma McAlpine. Emma has spent almost a
decade working in marketing. Since
returning to New Zealand in 2003 (after
spending five years marketing in London),
Emma saw that many small to medium sized
businesses struggled with implementing and
running their own marketing programmes.
"It's a time issue more than anything,"
says Emma. "Many business owners have
great marketing and communication ideas.
It's just spending the time to achieve
that optimum result". |
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| Donna Fisher, CSP is a marketing
consultant, author and expert on people
and how people can best communicate and
connect with one another to create
opportunities. Her programs are ideal for
people who want to increase their business
by mastering their people skills and
building strong alliances with others. |
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| Marc Hausman is president and CEO of
Strategic Communications Group Inc. |
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