I don't need to do any marketing".
How many times have we heard this said? Often business operators feel they don't need to do any marketing because:
- they are already busy with work.
- they don't have the money.
- they don't have the time to organise it.
But really… ALL businesses do some marketing ALL the time. It cannot be avoided.
Marketing is most easily understood by focusing on the points of contact, or interaction, with customers. These points of contact may be in writing, over the telephone, brochures, product packaging, your sales people, advertising, your web site, the appearance of your premises, or even what your customers tell their friends about you (or your product).
The result of all these contacts will accumulate in the mind of your customer, or potential customer, and develop into a picture of your business or product or service. Once formed, this image is very difficult for you to change.
The expectations created by this vision in your customer's mind will influence their future purchasing decisions.
This is why marketing must be a major ingredient in your business mix. By effectively managing your marketing activities you can positively influence your customers vision of your business and thereby maximise your results.
Some of the best marketing techniques seem to be quite simple. However, putting them into practice often requires discipline and a commitment to consistency.
NOW THINK - what picture are you painting in your customer's mind?
A Marketing Myth - To learn more about this author, visit Stuart Ayling's Website.
Like this article? Share it with your friends
 |
Related Articles |
|
MYTHS ABOUT MARKETING TO OLDER PEOPLE
|
| |
As older people, defined here as people over 50, become a larger and larger market with more and more disposable income, they become increasingly important to you. So it's crucial that you operate by the realities a...
|
Debunking Franchise Myths
|
| |
We all know the upside to franchising: proven systems, training and support, purchasing power, brand recognition, and lower risk of failure top the list. But before you utter those three little words, "it's all good...
|
7 Myths of Sales Success
|
| |
Myth #1: You need to be a "good talker" Anytime a salesperson is talking, the client is formulating objections. That's just the way the human mind works.
|
The Top Ten Myths And Realities About Business Coaching According To Your Strategic Thinking Coach
|
| |
I think it is safe to say that there are many preconceived notions about business coaching. Furthermore, some of these notions really are myths rather than reality. In an attempt to provide some insight into what ...
|
Living On The Top of The Mountain
|
| |
I just came back from speaking to a large audience of insurance agents. Of course, the subject was as it always is, The E-Myth. I don’t have any interest in talking about anything other than that. It’s what I do. ...
|
|
|
Stuart Ayling
(Visit Stuart's Website)
Stuart Ayling runs Marketing Nous, an
Australasian marketing consultancy that
specialises in marketing for service
businesses. He helps clients to improve
their marketing tactics, attract more
clients, and increase revenue. For
additional marketing resources, including
Stuart's popular monthly newsletter, visit
his web site at www.marke
tingnous.com.au
|
|
|
Stuart Ayling's
Complete
List Of
Marketing
Articles
|
|
|
If you enjoyed this article, get Stuart Ayling's Complete List of Marketing Articles For FREE!
|
| |
|
|
|