If you want to attract more clients… get busy. Because activity attracts.
Your busy-ness should include:
Being seen at industry or networking events.
Writing articles that get published – at least in your own newsletter.
Participating in industry meetings.
Participating in web-based discussion groups. Don’t just be a lurker on the list.
Getting out and meeting people, prospects and referral partners.
Having projects that you are working on, even if you are in-between client engagements.
Running surveys to find out more about your market space.
And more...
What I’m saying here is that you should have a planned approach for increasing your perceived level of “activity”. Your potential clients want you to be busy, because it implies that you are good at what you do. Plus it could mean you are one of the few hip, happening, and tuned-in professionals in your field.
Before you increase your activity, first understand who your market is. That’s right, you need to define your target audience. I know the concepts of “market segmentation” or “target market” or “ideal client” might sound pretty boring. But you really need to do this so you can…
Focus your efforts.
When you focus your efforts you can more easily create multiple points of contact with potential clients. This means you will accelerate the process of awareness-trust-engagement.
Too often I speak with service providers who are advertising widely, letter-box dropping, or mailing out offers to all and sundry. They’re working on the shotgun approach – which is so-called because the shot from the gun spreads very wide as it travels, and each pellet makes a very small impact.
But instead of using a shotgun, I say you should really try to be a marketing sniper. Pick your selected audience, and then find multiple opportunities to hit them with your message.
By increasing your level of perceived activity you will attract more clients. It works.
You might notice that I have described it as “perceived” activity. This is important, because what really matters is that you are seen to be busy and in-demand.
To achieve this you really will need to do something. So don’t get me wrong. I’m not saying that you should trick people into believing you are busy. But your activities must first be noticed in order to create an impression.
Evaluate your activities to ensure you are getting the best impact in return for your efforts.
Be careful to avoid:
Networking events that are not attended by potential clients or referrers.
Submitting articles to publications that are not read by your chosen audience (i.e. your target market).
Participating in fringe industry groups that are not well known.
Sending out direct mail offers that sound like you are desperate for work.
Creating a web site but failing to put in the effort to have it found on search engines or relevant directories.
Activity attracts. But don’t dance in the dark - make sure you get noticed.
Activity Attracts - To learn more about this author, visit Stuart Ayling's Website.
Like this article? Share it with your friends
 |
Related Articles |
|
Activity Attracts
|
| |
If you want to attract more clients… get busy. Because activity attracts.
Your busy-ness should include:
Being seen at industry or networking events.
Writing articles that get published – at least in your own...
|
Managing Sales Motivation - Find the Motivational Drains
|
| |
Most sales people need motivation. Motivation comes in many different forms. One way to motivate your team is to identify areas that are draining their motivation. This article will help you find the drain and plug ...
|
6.0 The broader context: Gender Entrepreneurship and Competitiveness in Africa, 2007
|
| |
Although the focus on formal sector entrepreneurs
sheds light on a particular, if small, facet of entrepreneurial
activity, it is important to bear in mind both the
wider context in which such activity occurs in ...
|
Where Great Marketing Starts
|
| |
Most businesses that have marketing problems haven't fully considered their marketing process. As a result they focus on a short-list of marketing tactics that are often being used for the wrong reasons.
|
Be Do Have a Formula For Success
|
| |
To be meaningful, any change in life or in business has to be dramatic. Minor change is easy to accomplish but results in only minor differences. To increase the sales in your business by say 150% in three months wi...
|
 |
Related Businesses - Evan Elite Authors |
|
The Evan Elite Authors program is currently in beta phase. For details please contact us.
|
|
|
Stuart Ayling
(Visit Stuart's Website)
Stuart Ayling runs Marketing Nous, an
Australasian marketing consultancy that
specialises in marketing for service
businesses. He helps clients to improve
their marketing tactics, attract more
clients, and increase revenue. For
additional marketing resources, including
Stuart's popular monthly newsletter, visit
his web site at www.marke
tingnous.com.au
|
|
|
|