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Word of Mouth Marketing Works 2 - Click To Read Article
ustomer Relationship Management (CRM) has beenaround long enough to have experienced cycles. With anearly emphasis on managing times and touches with customers,CRM later evolved into information technology (IT) term, or thecomputer mechanics that track those touches with customers.Some young executives even are unaware CRM is more thansoftware
Word of Mouth Marketing Works - Click To Read Article
Word of Mouth (WOM) marketing has peopletalking…not just marketing people, but salespeople…not just customers, but potential cus-tomers…and they are talking about products andservices offered by dozens of companies. "Word ofmouth marketing works. That's the bottom line,"says Beck Ag Com CEO John Finegan, winner ofNAMA's Ag Communicator of the Year Award in2000. "Savvy marketers want marketing and salesstrategies they can measure and tactics that generateresults. Word of mouth marketing offers several thatare measurable and truly do move the market."
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John Finegan
(Visit John's Website)
John brings over 20 years of Ag-related
sales, marketing, and technical experience
gained at Chevron Chemical Company and
Valent U.S.A. His career began with four
years in field sales followed by four
years as a Product Manager responsible for
herbicides, insecticides, and PGRs in both
row crop and professional markets. He then
served as Federal Registration Manager for
three years. This was followed by a 6-year
assignment as Midwest Sales Manager. Under
his leadership, sales grew nearly tenfold
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John Finegan's
Complete
List Of
Marketing
Articles
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If you enjoyed this article, get John Finegan's Complete List of Marketing Articles For FREE!
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