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John Finegan Articles

Written by: John Finegan

Word of Mouth Marketing Works - Click To Read Article
Word of Mouth (WOM) marketing has peopletalking…not just marketing people, but salespeople…not just customers, but potential cus-tomers…and they are talking about products andservices offered by dozens of companies. "Word ofmouth marketing works. That's the bottom line,"says Beck Ag Com CEO John Finegan, winner ofNAMA's Ag Communicator of the Year Award in2000. "Savvy marketers want marketing and salesstrategies they can measure and tactics that generateresults. Word of mouth marketing offers several thatare measurable and truly do move the market."

Word of Mouth Marketing Works 2 - Click To Read Article
ustomer Relationship Management (CRM) has beenaround long enough to have experienced cycles. With anearly emphasis on managing times and touches with customers,CRM later evolved into information technology (IT) term, or thecomputer mechanics that track those touches with customers.Some young executives even are unaware CRM is more thansoftware

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About the Author: John Finegan
RSS for John's articles - Visit John's website

John brings over 20 years of Ag-related sales, marketing, and technical experience gained at Chevron Chemical Company and Valent U.S.A. His career began with four years in field sales followed by four years as a Product Manager responsible for herbicides, insecticides, and PGRs in both row crop and professional markets. He then served as Federal Registration Manager for three years. This was followed by a 6-year assignment as Midwest Sales Manager. Under his leadership, sales grew nearly tenfold

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More from John Finegan
Word of Mouth Marketing Works
Word of Mouth Marketing Works 2


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