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EXPERIENTIAL MARKETING New Consumer Research - Click To Read Article
Live event marketing experiences where consumers interact with products, brands or “brand ambassadors” face-to-face are among the most effective ways to influence coveted consumer audiences, according to results of an extensive new survey by Jack Morton Worldwide. Comprising an online survey of 2,574 consumers, ages 13-65, in the top 25 US markets, the results confirm that this increasingly important marketing medium resonates strongly across demographic and product categories, with especially high influence among key groups such as women, young people and Hispanics.
BUILDING BUZZ Word of Mouth a Key Benefit of Experiential Marketing - Click To Read Article
Marketers know that experiential marketing boosts sales and helps them capture customer data, generate trial, foster retail relationships and introduce products and brands. But there’s another reason for marketers to leverage live, face-to-face marketing experiences to reach target customers: simply put, experiential marketing drives word of mouth. And word of mouth is perhaps the most powerful marketing medium around.
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