Martha Fumagalli Articles
Sense & respond marketing - Click To Read Article
Customer relationship management has been around in various forms for twenty years. Companies that do it well have built good customer databases, analysed them, worked out which customers they want to keep, develop more business with, or get rid of, developed marketing, sales and service strategies to manage customers to achieve their objectives, implemented systems that enable their people (or web-sites) to manage customers properly day to day.
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