Steve Chittenden Articles

The Big Advantages of Small Business - Click To Read Article
Every business needs to grow to be healthy. Small business has been accurately referred to as the backbone of the economy. Although this is true, perhaps you could benefit from a renewed appreciation of how much being a small business works in your favor.

Award Winning Disaster - Click To Read Article
Even large corporations can make marketing blunders in their pursuit of excellence. The example and principles here can help you gain a realistic perspective. There is a lesson here we can all learn from. You should not have your desire for growth and good marketing used against you.

Offshore Outsourcing - Better Read the Fine Print - Click To Read Article
Offshore outsourcing is not always the bargain it appears to be. There are hidden costs and dangers that could turn your cost saving into a devastating nightmare. Consider all the variables before you leap across the ocean.

Let's Skip the Offshore Horror Stories - Click To Read Article
When you mention the subject of offshore outsourcing, there are many different reactions to it. While there are horror stories that could be told, let's look at the issue from a common sense perspective. With so many going offshore, you might be able to gain advantages in an unexpected way.

Can Businesses Afford To Think Like Consumers? - Click To Read Article
It should be no secret that successful business people do not think like consumers. We instinctively know that return on investment is more important than price. In spite of our instincts, there are those who would treat us like consumers, and we must avoid the folly they would otherwise plunge us into.

The Deal Really Could Be A Steal - Click To Read Article
The Internet has perhaps helped business like no other tool ever conceived. It helps level the playing field, especially for small business. As you might expect, it also has a lot more on its dark side than Spammers and hackers. There are other dangers you need to know about to protect your business.

Create More Poor Then Crush 'Em - Click To Read Article
There is nothing wrong with success. Just because a company gets very large does not mean they are evil. But, what about those who are? What can you do when they get arrogant, and use their power to crush everyone who gets in their way?

Password Strategies That Keep You Safer - Click To Read Article
Imagine getting an email with login information for something your never signed up for. Happens all the time with your Spam, right? But suppose you noticed a password in the email that you actually do use! I just had this experience; here is why I was not worried about it, and how you can develop a good password strategy too.

Don't Get Burned By Web Designers - Click To Read Article
Have you ever wondered why most web sites don't meet the expectations of their owners? It's not because of any lack of activity on the Internet, because online sales have been steadily increasing for years. Discover some answers to why and how web sites fail, and how you can take advantage of your opportunity to have a successful web site.

Ideas and Inventions What To Do When You Are Inspired - Click To Read Article
Your idea could be valuable. If you don't do something with it, there's a good chance that someone else will at some point. The expression, "Information is power," especially applies to anyone who wants to profit from an invention or idea. This information will help you as you explore the potential of your invention or idea.

How to Steal Your Competitor's Business - Click To Read Article
One secret to success is being able to win when there is lots of competition. This is especially important when it seems everyone wants opportunities where there is little or no competition. The problem with the latter is they are both elusive and unproven. I outline how you can win in competitive businesses.

Business Killer Mistakes You Cannot Afford - Click To Read Article
One advantage to thousands of years of history to look at, is there are things that work in business, and things that don't. This is not a history lesson though, it really a look business killer mistakes you don't want to make, and solid principles that will guide you to success in any economy. With the serious threat of recession looming, this is even more important.

Proven Alternatives To Lowering Prices - Click To Read Article
Many businesses struggle with pricing issues. Maybe you're frustrated with low price competition. Since you need profit to have a healthy business, there is a lot to gain by understanding what motivates people to buy. Discover how you can prosper even if competitors are slashing prices.

When Web Sites Get Hit, Most Die at the Scene - Click To Read Article
Internet sales and success has been steadily growing for years and continues to grow. Yet most of the millions of web sites are dead, with site owners wondering what went wrong. You have two choices: Be one of those who own a disappointing web site, or sieze the opportunities provided by the fact that most web sites are failing.

4 Words Your Web Site Should Never Use - Click To Read Article
There are 4 words used on millions of web sites that are seemingly innocent, but very costly if you make the same mistake. I'll not only tell you what these words are, but why they are counter productive and what you can do to be more successful with your web site.

High Traffic Does Not Equal Sales - Click To Read Article
Getting traffic to a web site is not nearly as challenging as getting sales. Many web site owners are frustrated and disappointed with the performance of their web sites, and it is caused by the usual methods of generating traffic. There is a proven strategy which works by taking advantage of the real mechanics of the Internet. Although I focus on online sales here, the principles I cover work in traditional marketing too.

7 Secrets to Online Business Success - Click To Read Article
I've done more here than just cover 7 principles of online success. Yes, I do lay out these important secrets, but I also illustrate them with examples so you can see how they have proven themselves to work in real life situations.


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