What Is Your Book About?
What Is Your Book About?
Tensions in our editorial group always tended to run high the day of the publication board meeting as no one could predict what would happen in these sessions. There is an old saying about editors that it depends on what they had for breakfast. Reality isn’t that subjective but the mood of the room can swing to different extremes. For some meetings, the questions were minimal and the reaction was positive about the authors that I championed for the publishing house.
On other occasions it was different. I walked into the room filled with publishing staff, armed with my stack of folders and paperwork. As an editor, I prepared a series of short presentations on the key details of each book. Another editor on our editorial team had worked at multiple publishing houses and appeared before different groups of these publication boards. This colleague told me, “Our publication board is different and a bit crankier than some of the others.”
Waiting for your turn in the room can be a nerve-racking feeling for an editor. Finally my turn came and I walked into the large board room. Key leaders from the publishing house—including sales, marketing and editorial personnel—sat around a conference table. It was almost certain that several of these leaders had only skimmed your paperwork or not read it at all or they read it during your presentation. Some days it was like sitting on the hot seat trying to defend your titles to a room full of skeptics. Other times they were supportive of your selections. As a book is accepted for publication in this meeting, the various groups such as sales and marketing are held responsible for their support of a particular title. Key business decisions for the life and future of the publisher are made in these meetings. You, as the author, aren’t present but your view is represented from your work on the book proposal and the voiced words of support from your acquisitions editor.
Your words on your proposal become elevated in importance. How will your book be represented through your words? What is the hook? This should come in the first sentence or two of your overview—the first section for any book proposal. This section defines the topic of your book in a few words. I’ve already explained the difficulty involved in getting an editor to read your material. Now you have a few seconds to grab the editor’s attention. What hook will you use to entice him to keep turning your pages? Your first responsibility is to reach the editor who is thinking about his readers and book buyers when he reads your initial words. He can then use your overview material to hook his publication board.
The overview should be a maximum of one to three pages in length and should clearly explain what the book is about, why it is necessary and what makes this book different than others on the same topic. Normally this material is written in the third person.
If you are looking for a way to concisely tell the idea of your book, I’d suggest that you first write it on paper, but also work with it in an oral format. It’s one of the reasons to read your writing aloud after you’ve finished it—because the ear is less forgiving than the eye. Using this process, you will pick up on all sorts of ways to improve your manuscript.
___
Excerpted from Book Proposals That $ell, 21 Secrets To Speed Your Success by W. Terry Whalin. All Rights Reserved. Used with Permission. www.bookproposals.ws
What Is Your Book About - To learn more about this author, visit Terry Whalin's Website.
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I could feel the intensity increasing among the other editors involved in acquisitions. I felt it as well because we were facing a deadline to turn in our material for the next publication board meeting. We typically set deadlines several weeks in advance of the actual meeting, then the various participants could read our background materials before the meeting and come prepared with their questions and comments. Besides the author’s proposal, we had internal documents to get ready for the meeting. An editorial assistant prepared an agenda which gave the order for the editors to present their books for that particular month.
Tensions in our editorial group always tended to run high the day of the publication board meeting as no one could predict what would happen in these sessions. There is an old saying about editors that it depends on what they had for breakfast. Reality isn’t that subjective but the mood of the room can swing to different extremes. For some meetings, the questions were minimal and the reaction was positive about the authors that I championed for the publishing house.
On other occasions it was different. I walked into the room filled with publishing staff, armed with my stack of folders and paperwork. As an editor, I prepared a series of short presentations on the key details of each book. Another editor on our editorial team had worked at multiple publishing houses and appeared before different groups of these publication boards. This colleague told me, “Our publication board is different and a bit crankier than some of the others.”
Waiting for your turn in the room can be a nerve-racking feeling for an editor. Finally my turn came and I walked into the large board room. Key leaders from the publishing house—including sales, marketing and editorial personnel—sat around a conference table. It was almost certain that several of these leaders had only skimmed your paperwork or not read it at all or they read it during your presentation. Some days it was like sitting on the hot seat trying to defend your titles to a room full of skeptics. Other times they were supportive of your selections. As a book is accepted for publication in this meeting, the various groups such as sales and marketing are held responsible for their support of a particular title. Key business decisions for the life and future of the publisher are made in these meetings. You, as the author, aren’t present but your view is represented from your work on the book proposal and the voiced words of support from your acquisitions editor.
Your words on your proposal become elevated in importance. How will your book be represented through your words? What is the hook? This should come in the first sentence or two of your overview—the first section for any book proposal. This section defines the topic of your book in a few words. I’ve already explained the difficulty involved in getting an editor to read your material. Now you have a few seconds to grab the editor’s attention. What hook will you use to entice him to keep turning your pages? Your first responsibility is to reach the editor who is thinking about his readers and book buyers when he reads your initial words. He can then use your overview material to hook his publication board.
The overview should be a maximum of one to three pages in length and should clearly explain what the book is about, why it is necessary and what makes this book different than others on the same topic. Normally this material is written in the third person.
If you are looking for a way to concisely tell the idea of your book, I’d suggest that you first write it on paper, but also work with it in an oral format. It’s one of the reasons to read your writing aloud after you’ve finished it—because the ear is less forgiving than the eye. Using this process, you will pick up on all sorts of ways to improve your manuscript.
___
Excerpted from Book Proposals That $ell, 21 Secrets To Speed Your Success by W. Terry Whalin. All Rights Reserved. Used with Permission. www.bookproposals.ws
What Is Your Book About - To learn more about this author, visit Terry Whalin's Website.
Like this article? Share it with your friends
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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The Writing Life - Terry has written more than 60 nonfiction books plus published in
more than 50 magazines. For five years, he's been an acquisitions editor at a book publisher, and now he is a literary agent at Whalin Literary Agency. Terry encourages writers of any level (from beginners to professionals) at Right-Writing.com. To help
people pursue their own dreams of a published book, Terry has written
Book Proposals That $ell,
21 Secrets to Speed Your Success.
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