Email Marketing
Email Marketing
If you decide to try this new method of marketing, the first thing you need to remember is that first impressions count. Much like in person, where they say you never get a second chance to make a first impression, the same thing goes for an email. Studies have shown that compelling subject lines have a direct impact on increasing a company’s bottom line. Your subject line should not only be catchy, but also informative, straightforward, and short. That can be a hard order to fill, but once you have an idea, ask yourself, “Would I open this email?” It might take a few tries to get your wording just right.
Once you get customers past your subject line, you need to make sure your email body is equally appealing. First and foremost, don’t just use your computer’s spellchecking program. Read your text over, and over, and over again. Get someone else to read it too. Nothing turns people off more quickly, and gives them the impression of not being professional, as does a spelling error.
You need to make sure that your text is clear and straightforward, and provide a valid link for the reader to go to for further information. You don’t want to ask for too much, too soon; part of the value in email marketing is the willingness of customers to enter their information online. You can then use that to try and make the sale later on.
Don’t load your emails with images and, where they are necessary host them instead of embedding them. This will make sure that you aren’t overloading your customers’ inbox capacities. Also, try to make your emails as personalized as possible, and I don’t just mean a name.
Email may be cheap, but you want to avoid cutting corners at all costs. You want to be creative with your campaign, and only send out a final product with which you are wholly satisfied and proud of. And, don’t just send them to every address you can find. Just as with any other aspect of your business, your campaign should have well thought out goals, targets, and strategies.
Finally, with email marketing it is crucial that you respect whatever information you receive online. People want to know that what they are submitting to you will not be used elsewhere, that the next day their inboxes won’t be overloaded with spam. Try including a link to your customer’s privacy policy at the end of each email to ensure readers that they are dealing with a professional and discreet company.
Email Marketing - To learn more about this author, visit Robin Smyth's Website.
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Do you want to keep customers coming back to your website? Do you have little money to spend on doing so? Well then, email marketing might be for you. Each year, more and more companies are turning to this type of campaign to try and boost their business. And why not? Today, email has become a normal part of everyday life. As one of the most cost effective means to reach your customers, and with typically much faster response than traditional direct marketing methods, email will let you keep in touch with your customers even after they have left your website.
If you decide to try this new method of marketing, the first thing you need to remember is that first impressions count. Much like in person, where they say you never get a second chance to make a first impression, the same thing goes for an email. Studies have shown that compelling subject lines have a direct impact on increasing a company’s bottom line. Your subject line should not only be catchy, but also informative, straightforward, and short. That can be a hard order to fill, but once you have an idea, ask yourself, “Would I open this email?” It might take a few tries to get your wording just right.
Once you get customers past your subject line, you need to make sure your email body is equally appealing. First and foremost, don’t just use your computer’s spellchecking program. Read your text over, and over, and over again. Get someone else to read it too. Nothing turns people off more quickly, and gives them the impression of not being professional, as does a spelling error.
You need to make sure that your text is clear and straightforward, and provide a valid link for the reader to go to for further information. You don’t want to ask for too much, too soon; part of the value in email marketing is the willingness of customers to enter their information online. You can then use that to try and make the sale later on.
Don’t load your emails with images and, where they are necessary host them instead of embedding them. This will make sure that you aren’t overloading your customers’ inbox capacities. Also, try to make your emails as personalized as possible, and I don’t just mean a name.
Email may be cheap, but you want to avoid cutting corners at all costs. You want to be creative with your campaign, and only send out a final product with which you are wholly satisfied and proud of. And, don’t just send them to every address you can find. Just as with any other aspect of your business, your campaign should have well thought out goals, targets, and strategies.
Finally, with email marketing it is crucial that you respect whatever information you receive online. People want to know that what they are submitting to you will not be used elsewhere, that the next day their inboxes won’t be overloaded with spam. Try including a link to your customer’s privacy policy at the end of each email to ensure readers that they are dealing with a professional and discreet company.
Email Marketing - To learn more about this author, visit Robin Smyth's Website.
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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