Marketing Tools
Marketing Tools
First and foremost, one of the cheapest ways for an entrepreneur to stand out and get his message across is to change the message on your voicemail. Record a new message that mentions a special offer, or an updated website, or something that will make callers want to get more information about your company. That way, even if you have stepped out for lunch, you can have your voicemail working for you.
Another way to gain exposure for your company at little cost is to try and get some free media attention. If you give journalists a good story, one that is worth writing about, they will love nothing more. If you have a new product that you will be launching, why not write a press release and send it to your local media. Just make sure that your press release is properly and professionally formatted, and that it is actually newsworthy. You don’t want to overload the media with stories they can’t use. Try to relate your business to current events that are actually going on, and then you could even be asked for an interview on your opinions.
In the virtual world, a well-designed website along with a company newsletter can go a long way in making your presence known, and can be two of the best marketing tools out there. Keep it simple and straightforward. And, don’t just try and sell your product. Provide useful information or advice that will make customers keep coming back to you as the authority on the topic.
If you’re still a fan of the paper route, you can also stick to the more traditional methods of marketing via direct mail or brochures. Although many have switched over to email marketing, there are still some who prefer the traditional route. It can still work, but you must ensure that it looks professional and is well written. Don’t be afraid to seek out help if you need to; it may be worth the price in the long run.
Finally, perhaps one of the greatest marketing tools there is, is referrals. If one customer has a fantastic experience doing business with you, chances are they are going to tell their friends and family. On the other hand, if a customer has had a negative experience, they will almost definitely spread the word. Ensure great customer service so that you can take advantage of this free word of mouth advertising.
Marketing Tools - To learn more about this author, visit Robin Smyth's Website.
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It is one of those cruel ironies whereby the people who need to market the most rarely have the money to do so. Small businesses, especially those that are based out of homes, often have a harder time than others in attracting customers. There is no storefront where passers-by can wander into; there is, in fact, little public presence at all. So, how can these entrepreneurs prevent their business from falling into the background? Well, the truth is that there are plenty of marketing tools available that don’t have to cost an arm and a leg.
First and foremost, one of the cheapest ways for an entrepreneur to stand out and get his message across is to change the message on your voicemail. Record a new message that mentions a special offer, or an updated website, or something that will make callers want to get more information about your company. That way, even if you have stepped out for lunch, you can have your voicemail working for you.
Another way to gain exposure for your company at little cost is to try and get some free media attention. If you give journalists a good story, one that is worth writing about, they will love nothing more. If you have a new product that you will be launching, why not write a press release and send it to your local media. Just make sure that your press release is properly and professionally formatted, and that it is actually newsworthy. You don’t want to overload the media with stories they can’t use. Try to relate your business to current events that are actually going on, and then you could even be asked for an interview on your opinions.
In the virtual world, a well-designed website along with a company newsletter can go a long way in making your presence known, and can be two of the best marketing tools out there. Keep it simple and straightforward. And, don’t just try and sell your product. Provide useful information or advice that will make customers keep coming back to you as the authority on the topic.
If you’re still a fan of the paper route, you can also stick to the more traditional methods of marketing via direct mail or brochures. Although many have switched over to email marketing, there are still some who prefer the traditional route. It can still work, but you must ensure that it looks professional and is well written. Don’t be afraid to seek out help if you need to; it may be worth the price in the long run.
Finally, perhaps one of the greatest marketing tools there is, is referrals. If one customer has a fantastic experience doing business with you, chances are they are going to tell their friends and family. On the other hand, if a customer has had a negative experience, they will almost definitely spread the word. Ensure great customer service so that you can take advantage of this free word of mouth advertising.
Marketing Tools - To learn more about this author, visit Robin Smyth's Website.
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I've created this section on my site to share some of the incredible tools that I've used to build my business. I hope you too can benefit from them and look forward to hearing your feedback on the reviews! - Visit Evan Carmichael's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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