Robin Smyth Articles

Marketing Tools - Click To Read Article
It is one of those cruel ironies whereby the people who need to market the most rarely have the money to do so. Small businesses, especially those that are based out of homes, often have a harder time than others in attracting customers. There is no storefront where passers-by can wander into; there is, in fact, little public presence at all. So, how can these entrepreneurs prevent their business from falling into the background? Well, the truth is that there are plenty of marketing tools available that don’t have to cost an arm and a leg.

Affiliate Marketing - Click To Read Article
Many people think that affiliate marketing is the secret to getting rich quick. Just promote another business on your own website, and for each visitor or customer you pass on, you will be rewarded. It sounds easy, right? Well, if it allowed all of its loyal followers to earn over $60,000 each year, I think most of us would have already quit our day jobs.

Marketing Plans - Click To Read Article
Marketing plans are the key and the cornerstone to any successful business. Try getting anywhere without one, and you will not be getting very far. If it is well written and well planned out, it should tell you where your future customers are coming from and how you are going to draw them in. And, isn’t that the very basis of your company?

Marketing and Advertising - Click To Read Article
We hear about them all the time, and people tell us they are good – no, essential – for our company, but what are they really? What is the difference between marketing and advertising? Is there even a difference? Well, in this article I hope to show you that yes, there is indeed a difference between the two, and it is one you need to be well aware of if you are going to take advantage of them for your company.

Direct Marketing - Click To Read Article
When you don’t have enough money for a large-scale advertising campaign, sometimes the best way to go is with direct marketing. Here, for just a reasonable cost, you can reach your potential customers in a much more upfront way that could have huge benefits for your business. It can also be a good way to test a market in a small way before you spend away your budget on an advertising campaign that might backfire.

Business Marketing - Click To Read Article
So, you’ve got a great business idea, but without the right business marketing plan, chances are you will not get very far. It may not be more than just a couple of sheets when you’re first starting off, but as they say, it’s not quantity, it’s quality.

Email Marketing - Click To Read Article
Do you want to keep customers coming back to your website? Do you have little money to spend on doing so? Well then, email marketing might be for you. Each year, more and more companies are turning to this type of campaign to try and boost their business. And why not? Today, email has become a normal part of everyday life. As one of the most cost effective means to reach your customers, and with typically much faster response than traditional direct marketing methods, email will let you keep in touch with your customers even after they have left your website.

Marketing Jobs - Click To Read Article
It is estimated that nearly one third of Americans hold jobs within the marketing industry. For those looking for marketing jobs, that is good news since it means that the opportunities are tremendous. But, keep in mind that it also means the competition will be fierce since more and more people are also looking to get their feet into that lucrative door. If you’re going to be successful in the industry, it is crucial to have a better understanding of the market situation and where you will fit in.

Viral Marketing - Click To Read Article
We’ve all heard about – and, most likely, seen firsthand – the successful effects of the viral marketing campaigns engaged in by the likes of Hotmail. At the end of each and every single one of its free web-based emails that gets sent out on a daily basis, Hotmail has its logo and tagline sitting there. One wonders how many new customers it signs up on a daily basis thanks to all of those millions of emails that get sent out every day.

Marketing Agency - Click To Read Article
Some entrepreneurs choose to go it alone, but for those who have desire – and the budget – to get help when it comes to promoting your company, there are some things you need to be aware of. Selecting the right marketing agency for you, the one that will fit with your company can be a difficult process, but it is one which merits the time it takes. After all, you wouldn’t get into bed with just anybody, and so neither should you trust your company with just any firm.

Event Marketing - Click To Read Article
Whether it’s a fashion show, a charity ball, or a local community sports show, hosting an event can be a great opportunity for small businesses to gain the visibility they want so badly. It doesn’t matter if ten people show up or ten thousand; if you’re able to convert those visits into sales, then it will have been a success. But, hosting a show of any kind is no easy task, and for that, it is crucial to become well versed in the best practices of event marketing.

Marketing Software - Click To Read Article
I have a friend named John who I met a few years back at a business convention. Due to our similar interest in startups, we hit if off right away. John was just working on getting his public relations company off the ground and running, and with the amount of passion he always had for this business, I had no doubt he would be able to do so. But, after having lunch with John the other week, I realized something; three years after I had first met him, John was still struggling to get his business off the ground. It wasn’t because he wasn’t dedicated. Rather, after talking to him, I realized he was missing out on having one big advantage: marketing software.


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