Tweet

Four Success Characteristics plus two

Guest post by: Keith Thirgood

Article Overview: What was the difference between a marketing failure and a marketing success? It's rarely how smart you are. It's not how good your product or service is. It's usually a combination of skills, behaviours and attitudes.

Four Success Characteristics plus two

What was the difference between a marketing failure and a marketing success? It's rarely how smart you are. It's not how good your product or service is. It's usually a combination of skills, behaviours and attitudes.

Learn or possess the skills, carry out the required behaviours and approach your business with the right attitude. The following are four principles needed to build any successful business.

1. You must have a marketing budget.

Good marketing more than pays for itself, but it requires money. Without gasoline, your car won't run. Without money, your marketing won't run either.

Marketing also requires time. Marketing must be made a top priority for it to work. Don't wait until things start to slow down to pay attention to your marketing. Market while you're busy!

2. Don't stop just because you're getting results.

Odd though it may sound, people often stop marketing when they begin to succeed. They grow faster than anticipated. They don't have enough time to take orders, fulfill orders and handle everyday tasks. Marketing is put on the back burner. Don't let this happen to you.

3. Stick to your plan.

Don't "tinker". If you've developed a good plan, give it a chance to prove itself.

Also keep in mind, if you're bored with your marketing, your prospects aren't. If it's working don't mess with it. (This doesn't preclude constantly testing, which is an entirely different matter.)

4. Delegate.

Whether you're selling widgets, or your providing a service, you can only grow by getting more money from existing customers, or by getting more customers.

Usually, you can only get more money from customers by providing more for them. And when you get more customers, you run out of time to service them. In both instances, you need to delegate.

If you want to grow beyond being simply a successful small business, you need to add a couple of more elements to the mix.

5. Your system must be scalable.

You need a system to grow. Scalability is about taking delegation to the next level. It's about building a business that isn't based on you. It's about a profitable business system. If your business depends on one person, it's not scalable. It must be able to operate without you.

6. You must build a sales culture.

This isn't the same as hiring a bunch of salespeople. Salespeople come, salespeople go. Your role becomes to inspire and motivate the sales abilities of others.

By applying these six ideas, you can build a wildly successful business. A business founded in growth principles that will never fail you.

Related Articles
  Top 10 Characteristics of Successful Sales Professionals
  Work At Home Internet Business Success - What Characteristics You Need?
  Ten Most Admired Characteristics of Successful Business Coaches, According To Your Strategic Thinking Business Coach
  Characteristics of Entrepreneur - Successful Entrepreneurs Need These Traits!
  Successful Entrepreneurs - 3 Must Have Characteristics
  Major Characteristics of A Strategic Thinker, According To Your Strategic Thinking Coach
  “Tips For Entrepreneurs In Selecting A Venture Capitalist”
  “Twelve Essential Characteristics of MVP (Most Valuable Performing) Leaders”
  “Thirteen Thoughtful, Tried and True Characteristics of Successful Entrepreneurs”
  Characteristics of Successful Internet Entrepreneurs
  Residual Income Business Opportunity – The Formula for Success!
  Are You a Breakthrough Leader?
  Ten Common Characteristics Of Successful Business People According To Your Strategic Thinking Business Coach
  9 Keys to an Effective Logo
  Work from Home Based Business: Is It for You?
  Who Do You Want As a Customer?
  Sales Motivation - Self analysis questions to keep you motivated in Sales
  Characteristics of the entrepreneurs
  A Target Market the Key to Selling More
  Lesson #4: “Every market has unique characteristics”

Article Tags: attitudes, behaviours, delegate, marketing, plan, success characteristics



Related Forum Posts
Re: THE SECRET TO SUCCESS IS ALL IN YOUR HEAD...RIGHT NOW!!! - Success = Thinking (Head) + Heart (Feeling / Interest) + Hand (doing/ action). Success - H3 Robert
Re: Success - I study success intently, and would like to share: Here's two excellent and nearly identical success-formulas from a couple of the world's masters. FIRST FORMULA: 1. Passionate Desire 2. Clear, Definite Purpose 3. Committed Decision 4. Take Action In Faith (Bonus Secret Sauce: 5. Repeat Consistently) I made a video about this, but am not allowed to link it yet. Google "Ryze Success Steps" for it. Oh, and this is Napoleon Hill's (Master Of Success Laws)'s Formula. SECOND FORMULA: 1. Passionate Desire 2. Understand It Is Already Done (Faith) 3. Relax & Allow It To Unfold (Go about your life calmly) This one is courtesy of Abraham-Hicks (inspiration for the movie The Secret). Hope that helps!
Re: True Characteristics of an Entrepreneur - Hi all, well first off, let me explain, this is my first post as I have only recently joined this site and feel this site can be an extremely useful one, hence why i have joined. Secondly, reading this post, ideasuniversity had some great "textbook" assumptions or theory for being "True Characteristics of an Entrepreneur" however, in the discussion below/above, their is mention of online tests or quizzes to determine if you would make a good or bad entrepreneur. I would like to add my comments here on this, i believe in some cases, this test would provide a true answer, however, a test or quiz can only be as good as the person/persons who judge or create the answers therefore, if the creator of these is of different stature, personality or have different view points on the same particular question, this would not necessarily provide the "correct" answer, however, i have always been taught there are two meanings to everything and without being able ot explain your answers (which you can't in a multiple choice), then this would not always be accurate. with regards to litekepr's business plan, everyone in business recommends a business plan, obviously this helps with the goal and helps with your developments and prospectus in terms of keeping yourself on track, the business plan whilst it may have advised your lecturer that the business idea/concept would of failed, does not necessarily say it will. i am a true believer of trying, give it a go and go hard at it, give it all you have, thats my attitude with business, 2 different people can have the exact same concept of a business, 1 will fail and the other probably wont, because 1 will have the attitude and the drive the other wont, 2 different people will look at the same situation differently, even if they were taught the same concepts. I have seen, many many times, TAFE and Universities teach their students how to research and using sites such as google to find their answers, however, as an employer, I advise their students to ask their "teacher" some real life scenario questions, the teacher is unable to provide an answer or a correct answer, so my point being, what may not seem practical in the classroom or lecture, can be different in the real world given that with real life experiences, an idea or concept can go a lot further than it would in theory in a classroom. I hope my two cents are welcomed. Steven Hayes SEMRAY Pty Ltd
Success Strategies - How to get the results you want now? Success Strategies and Action Steps I have used are: The Power of Choice Where you are at this present moment, is exactly perfect from the choices you have made. If you want to be somewhere else, you have to decide clearly what that is (your goal/outcome) and create action steps to achieve this. The Power of Focus The book "The Power of Focus" by Jack Canfield, Mark Victor Hansen and Les Hewitt, is one of my treasures in my Entrepreneur Library. If you focus on what you want versus what you do not want, your conscious and sub-conscious mind will direct attention to this. The movie, What the Bleep, Down the Rabbit Hole, explains this in detail about quantum physics and what we create in our lives. The Power of Commitment This is not about commitment to others. The first step is the commitment, your word, you make to yourself. Accountability and responsibility are additional success strategies and ingredients to creating the success, defined by you, that you want. The commitment to others reflects your integrity, your word and the team you work with. Co-workers, clients, yoru family, friends and community. My Success Acronyn in Success Breakthroughs(c) is: S pecific & self-directed U nlimited opportunities & possibilities C reate powerful outcomes C onsistent measureable results E xperience pwoerful transformation S olution and action-oriented S uccessful habits and outcomes Break Through to Powerful LIfestyle & Performance Choices Moira
Re: Books for the Entrepreneur - Here's one of my most recent books The 100 Absolutely Unbreakable Laws of Business Success By Brian Tracy


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Counselling - Who Needs It?

Pay Per Click Advertising

Mistakes Made by New or Inexperienced Sales Staff

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.