We’ve recently noticed more and more articles, blogs and
promotions touting all the new ways to market your website. “Buy into our secret system
and you will be guaranteed top Google results!”
We’re sorry to say, it just ain’t so.
However, you can get consistently good results if you follow
these ten simple guidelines. They will work for all small- to mid-sized
businesses who want an effective, marketing-oriented website.
site must be well designed and easily navigated. Splash pages, animations and other
eye-candy are counter-productive for most businesses (unless your business is
related to those effects, e.g. an entertainment company).
must have sufficient quantity of content in your site that is of good quality
and written with your prospects in mind, plus have plenty of keyword-rich
must have many high quality links, pointing back to your site,from sites that are relevant to yours. Irrelevant sites don’t
help and some can actually lower your rating.
should add to or change your content often. This keeps visitors and search engines coming back.
(How often is enough varies from site to site.)
links must be html,
the search engines can't see your links, they can’t crawl it. If they can’t
crawl it, they can’t index it.
not use sneaky SEO gimmicks or tricks to try to fool the search engines. You will eventually be
caught and penalized.
your site is set up, you must continuously work on marketing your site yourself. No other person cares as much as
must work, at least, two hours a week on your web marketing.
site must have its own personality. It is your representative to the world.
your common sense
when marketing your web site. If someone is offering you a product, service or
deal that seems too good to be true, it is!
If you follow these ten simple, but
powerful guidelines, you’ll have a successful and popular web site, far
outperforming all your competition.