7 Tips for Niche Marketing Success
7 Tips for Niche Marketing Success
Do your homework—invest a lot of time into market research. Keyword research similar to that search engine optimizers recommend can go a long way toward helping you in your niche discovery explorations. Start with a broader term and work your way down to a term that is heavily searched for yet doesn’t have an overwhelming amount of competitors. Comparing the number of searches for a particular term to the number of competing pages for that term can weed out the poorer terms and help discover potentially profitable ones.
Write frequent articles to promote your business—these days, it’s all about word of mouth and pull marketing. Articles are one of the best ways to initiate a word of mouth campaign and place your company on the map when people are searching for information on a particular product or service. A simple article can pay dividends for a long period of time provided you submit it to some of the higher quality e-zines, trade journals, and print publications. Instead of shelling out a lot of cash for an ad in an expensive media, try generating a high quality article instead. Look at it this way: people won’t hunt down an ad in a newspaper or magazine down the road, but they may search for the information in your article long after the article is published.
Build a mailing list—one of the easiest ways to build a list is to generate a free report that provides insight and a unique perspective on an in demand topic. The length of the report is not as important provided you’re providing significant value. The report could also be used to pre-market a product or service you are selling through other marketing efforts.
Offer an affiliate program—having others do your marketing for you is a great way to leverage other people’s circle of influence. There are a lot of people sitting out there looking for a good product or service to market as an affiliate. Some of those same people have no interest in developing or supporting their own products so they simply market others’ stuff and take a piece of the action in return. This is a great way to boost sales, and the top affiliates will appreciate having another quality product to market.
Accept multiple methods of payment—just like a brick and mortar business, it’s important to accept multiple methods of payment because people like to pay their bills in a multitude of fashions. Credit card acceptance is a no brainer once you’ve established yourself as a legitimate entity, but online payment systems such as PayPal and 2CO are very popular as well. If you sell a high ticket item, consider accepting installments to make it easier to purchase your product.
Make it extremely easy to do business with you—be a customer of your own business to experience things from a customer’s point of view. Would you do business with you after going through that exercise?
Follow up consistently—follow up leads to loyalty, and loyalty leads to repeat purchases. Repeat purchasers don’t have nearly the cost of acquisition as new customers so it pays to have a follow up structure built into your sales and customer services processes. Remember: out of sight = out of mind.
Niche marketing is one of the hotter topics in internet marketing today, but many marketers struggle to effectively build their business. By following the seven tips above, hopefully you’ll reach the top of your niche in little to no time.
7 Tips for Niche Marketing Success - To learn more about this author, visit Roger Bauer's Website.
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Growing your niche internet business doesn’t need to require a huge influx of capital provided you’re smart about marketing and developing the business. Just like an offline business, it requires business savvy and a focused strategy to reach the top. Here are seven ways you can grow your niche without breaking the bank:
Do your homework—invest a lot of time into market research. Keyword research similar to that search engine optimizers recommend can go a long way toward helping you in your niche discovery explorations. Start with a broader term and work your way down to a term that is heavily searched for yet doesn’t have an overwhelming amount of competitors. Comparing the number of searches for a particular term to the number of competing pages for that term can weed out the poorer terms and help discover potentially profitable ones.
Write frequent articles to promote your business—these days, it’s all about word of mouth and pull marketing. Articles are one of the best ways to initiate a word of mouth campaign and place your company on the map when people are searching for information on a particular product or service. A simple article can pay dividends for a long period of time provided you submit it to some of the higher quality e-zines, trade journals, and print publications. Instead of shelling out a lot of cash for an ad in an expensive media, try generating a high quality article instead. Look at it this way: people won’t hunt down an ad in a newspaper or magazine down the road, but they may search for the information in your article long after the article is published.
Build a mailing list—one of the easiest ways to build a list is to generate a free report that provides insight and a unique perspective on an in demand topic. The length of the report is not as important provided you’re providing significant value. The report could also be used to pre-market a product or service you are selling through other marketing efforts.
Offer an affiliate program—having others do your marketing for you is a great way to leverage other people’s circle of influence. There are a lot of people sitting out there looking for a good product or service to market as an affiliate. Some of those same people have no interest in developing or supporting their own products so they simply market others’ stuff and take a piece of the action in return. This is a great way to boost sales, and the top affiliates will appreciate having another quality product to market.
Accept multiple methods of payment—just like a brick and mortar business, it’s important to accept multiple methods of payment because people like to pay their bills in a multitude of fashions. Credit card acceptance is a no brainer once you’ve established yourself as a legitimate entity, but online payment systems such as PayPal and 2CO are very popular as well. If you sell a high ticket item, consider accepting installments to make it easier to purchase your product.
Make it extremely easy to do business with you—be a customer of your own business to experience things from a customer’s point of view. Would you do business with you after going through that exercise?
Follow up consistently—follow up leads to loyalty, and loyalty leads to repeat purchases. Repeat purchasers don’t have nearly the cost of acquisition as new customers so it pays to have a follow up structure built into your sales and customer services processes. Remember: out of sight = out of mind.
Niche marketing is one of the hotter topics in internet marketing today, but many marketers struggle to effectively build their business. By following the seven tips above, hopefully you’ll reach the top of your niche in little to no time.
7 Tips for Niche Marketing Success - To learn more about this author, visit Roger Bauer's Website.
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Dianne CramptonDianne Crampton is an executive leadership coach, team consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. - Visit Dianne Crampton's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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