Tweet

7 Tips for Niche Marketing Success

Written by: Roger Bauer

Article Overview: Niche marketing is one of the hotter topics in internet marketing today, but many marketers struggle to effectively build their business. By following the seven tips in this article, hopefully you’ll reach the top of your niche in little to no time.

7 Tips for Niche Marketing Success

Growing your niche internet business doesn’t need to require a huge influx of capital provided you’re smart about marketing and developing the business. Just like an offline business, it requires business savvy and a focused strategy to reach the top. Here are seven ways you can grow your niche without breaking the bank:

Do your homework—invest a lot of time into market research. Keyword research similar to that search engine optimizers recommend can go a long way toward helping you in your niche discovery explorations. Start with a broader term and work your way down to a term that is heavily searched for yet doesn’t have an overwhelming amount of competitors. Comparing the number of searches for a particular term to the number of competing pages for that term can weed out the poorer terms and help discover potentially profitable ones.

Write frequent articles to promote your business—these days, it’s all about word of mouth and pull marketing. Articles are one of the best ways to initiate a word of mouth campaign and place your company on the map when people are searching for information on a particular product or service. A simple article can pay dividends for a long period of time provided you submit it to some of the higher quality e-zines, trade journals, and print publications. Instead of shelling out a lot of cash for an ad in an expensive media, try generating a high quality article instead. Look at it this way: people won’t hunt down an ad in a newspaper or magazine down the road, but they may search for the information in your article long after the article is published.

Build a mailing list—one of the easiest ways to build a list is to generate a free report that provides insight and a unique perspective on an in demand topic. The length of the report is not as important provided you’re providing significant value. The report could also be used to pre-market a product or service you are selling through other marketing efforts.

Offer an affiliate program—having others do your marketing for you is a great way to leverage other people’s circle of influence. There are a lot of people sitting out there looking for a good product or service to market as an affiliate. Some of those same people have no interest in developing or supporting their own products so they simply market others’ stuff and take a piece of the action in return. This is a great way to boost sales, and the top affiliates will appreciate having another quality product to market.

Accept multiple methods of payment—just like a brick and mortar business, it’s important to accept multiple methods of payment because people like to pay their bills in a multitude of fashions. Credit card acceptance is a no brainer once you’ve established yourself as a legitimate entity, but online payment systems such as PayPal and 2CO are very popular as well. If you sell a high ticket item, consider accepting installments to make it easier to purchase your product.

Make it extremely easy to do business with you—be a customer of your own business to experience things from a customer’s point of view. Would you do business with you after going through that exercise?

Follow up consistently—follow up leads to loyalty, and loyalty leads to repeat purchases. Repeat purchasers don’t have nearly the cost of acquisition as new customers so it pays to have a follow up structure built into your sales and customer services processes. Remember: out of sight = out of mind.

Niche marketing is one of the hotter topics in internet marketing today, but many marketers struggle to effectively build their business. By following the seven tips above, hopefully you’ll reach the top of your niche in little to no time.

Related Articles
  Home Business Ideas You Can Use To Start Your Own Home Business
  Small Business StartUp Advice Why Picking the Right Market Niche is So Important
  Niche Marketing - 4 Most Important Niche Marketing Strategies You Need To Know To Succeed Online
  Declaring an Authentic Market Niche
  Target Your Niche With Internet Marketing

Article Tags: breaking the bank, business savvy, dividends, explorations, frequent articles, homework, influx, internet business, market research, marketing articles, niche, offline business, other marketing efforts, period of time, pre market, print publications, quality article, seven ways, trade journals, word of mouth



Related Forum Posts
Business Tips - How about: Tips for managers to handle employees more effectively? Tips on how to deal with difficult customers? Tips on how to deal more effectively with suppliers? The only three I have in mind right now, but will try to come up with something else. Chris
Re: What is your Business? - We are running a Online Marketing Firm and we have some good clients to which we are offering a complete Digital Marketing strategy like Search, Mobile Marketing, Branding and Design. I think in Online Marketing company online presence can be a wining factor for the success of the company.
Re: Let’s talk about the ways of marketing your products, servic - I agree with some of the others who responded it depends on what your selling... but to answer your questions here are some of the methods I use. Forum Marketing Yahoo Answers (I need to use more of) SEO (Search Engine Optimization) Bum Marketing or Article marketing P-P-C (Pay Per Click) Marketing Online Directories Hope this helps.
Re: What I Enjoyed Reading This Week - June 4 - Hi Evan, I just joined this forum and looking forward to positive interactions. I'd say great collection of weekly reads. My top two picks from your list are 4 Facebook Marketing Tactics and 8 Brands That Have Found Success on FB - very interesting and informative resources especially for entrepreneurs who want to get the most out of online marketing. Thanks, Melanie James
Re: Should Evan add a "Social Media Marketing" category to the f - Hi, Online Marketing would be a great title, and having sub categories would make it even better, there would plenty of categories to choose from, Social Media, SEO, Article Marketing and yes even Affiliate Marketing to name just a few, great looking site btw Jeff, take care, Carol


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Attracting Passionate Employees

3 Key Factors For Raising Capital

Web Design in 30 Minutes - Can this be Right?

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.