What Does Your Writing Say About You?
What Does Your Writing Say About You?
Well into the second half of the business plan I realized that all the key information a banker needs to make an informed decision about approving financing was buried deep within. But would the banker have made it to this point of the document? Probably not. Banks are inundated with loan applications every day and to ask someone to go through a document that doesn’t even have an outline is a lot to ask of anybody.
The author of this above-mentioned business plan had only one opportunity to make a favourable first impression in order to be approved for the funds necessary to start his business. If the reader (the loan officer) did not respond well to the document, the author would likely never be invited to personally communicate the message he had been trying to convey on paper. Even though he was highly qualified in his field, his business plan did not give that impression. It didn’t show that he had the business savvy or management skills required to successfully run a multi-million dollar company.
What does your writing say about you? In order to succeed in business you need to make sure that your writing is clear, concise, and conveys the message you intend because often it’s the first and only means of communication between yourself and your clients, colleagues and employees.
Whether it is an email, proposal to a prospect or a newsletter to your database; your writing showcases your knowledge, skills, work style and professionalism. Therefore make every effort to ensure that your communication materials reflect who you are and what you have to offer in the best way possible.
What Does Your Writing Say About You - To learn more about this author, visit Maja Rehou's Website.
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I was once asked to critique a 100 page business plan for a client that was applying for financing to start a multi-million dollar pharmaceutical company. Most bankers would have turned down the applicant because the business plan was full of jargon, written in highly technical language, and hard to understand. The first 40 pages of the plan were vague and spoke in general terms. They did not clearly convey what the loan applicant was trying to sell or how they planned to generate revenue to pay back the loan. There was no clearly defined business strategy or marketing plan; just a lot of information about the medical/homeopathic results of the applicant’s technical research. To say the least the business plan didn’t even have an opening abstract to let the reader know what the key points of the document were.
Well into the second half of the business plan I realized that all the key information a banker needs to make an informed decision about approving financing was buried deep within. But would the banker have made it to this point of the document? Probably not. Banks are inundated with loan applications every day and to ask someone to go through a document that doesn’t even have an outline is a lot to ask of anybody.
The author of this above-mentioned business plan had only one opportunity to make a favourable first impression in order to be approved for the funds necessary to start his business. If the reader (the loan officer) did not respond well to the document, the author would likely never be invited to personally communicate the message he had been trying to convey on paper. Even though he was highly qualified in his field, his business plan did not give that impression. It didn’t show that he had the business savvy or management skills required to successfully run a multi-million dollar company.
What does your writing say about you? In order to succeed in business you need to make sure that your writing is clear, concise, and conveys the message you intend because often it’s the first and only means of communication between yourself and your clients, colleagues and employees.
Whether it is an email, proposal to a prospect or a newsletter to your database; your writing showcases your knowledge, skills, work style and professionalism. Therefore make every effort to ensure that your communication materials reflect who you are and what you have to offer in the best way possible.
What Does Your Writing Say About You - To learn more about this author, visit Maja Rehou's Website.
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Bernard ReberBack in late 1992, MS Access hit the streets. About that time the company I managed needed new software to handle their growing client base and I decided to try this new product. I had little difficulty writing and adapting a database to suit us and discovered a hidden talent for programming. A business was born. With business studies and 25 years of management experience in three different countries under my belt, I could offer a unique combination of skills and my customers agreed. From these humble beginnings my software 'invoiceit' emerged in 1999 and has since been taken to 49 states (hello Wyoming, won't you join us?), all across Canada and more than 70 other countries. From the very beginning the program included cashbook accounting, the simplest form of keeping financial business records. The Dictionary.com defines 'cashbook' as "A 'book' in which to record money received and paid out". For 'book' substitute 'simple software' and that's what I'm about. Now I have published Simple Accounting, an inexpensive spreadsheet solution which even you can master. For just $14.95 it costs less than a takeout meal! More at http://www.scrambled-card.com/simple_accounting_main.htm - Visit Bernard Reber's Website |
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To learn more about the Evan Elite Author Program please contact us. | |||
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 Maja Rehou (Visit Maja's Website) Expert copywriter and marketing specialist, Maja Rehou is the founder of WordForce Communications, a full service communications firm specializing in providing small to medium sized enterprises with highly targeted and strategic content for all forms of written/web based communications. With an unparalleled knack for language and six years managing the marketing department of a well-established professional service firm, she knows how to create copy that gives her clients a competitive advantage. Rehou is also the Director of Communications for the Canadian Association of Women Executives and Entrepreneurs (CAWEE) and has been profiled in the Business Review. A published author in numerous magazines both online and off she also helps entrepreneurs and small business owners gain exposure and promote their services cost-effectively through the media. She is the business writing communications expert for Enterprise Toronto and offers workshops on technical writing and business development. If you want to increase your client base, generate real leads and boost sales, then join her e-zine -The Business Builder- at www.wordforce.ca .
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