C.J. Hayden Articles

Work is Necessary, Struggle is Optional - Click To Read Article
Is marketing your business a struggle? It doesn’t have to be so hard. But making the transition from the hard way to the easy way requires the toughest kind of change -- a change in thinking.

WHY AREN'T YOU EARNING MORE? - Click To Read Article
Nearly 50% of independent professionals don't earn enough to meet their expenses. If you are one of these struggling professionals, are you ready to break out of under earning? You may need to do more, learn more, or charge more, and it may not be easy.

What You are Marketing is Yourself - Click To Read Article
Marketing a service business is not the same as marketing a product. The strongest asset you have in marketing your business is actually yourself. Allowing your customers to get to know you will build their trust. You deserve to be the star of your own promotional materials.

Where the Clients Are - Click To Read Article
Whenever an independent professional meets a successful person in his or her field, the professional inevitably asks, \"Where do you find your clients?\" It seems that where the clients are is a bit of a mystery. Decipher the possibilities of finding a prospective client.

Wanted 100 Referral Partners - Click To Read Article
If you\'ve been in business for more than five minutes, you already know that the best way for any self-employed professional to get clients is by referral. But the process of building sufficient word of mouth to produce the number of clients you need can seem daunting. You can count on some referrals from your existing clients and people who already know you, but that\'s a fairly limited number. How can you start getting referrals from people outside your circle?

Turning Your Services Into a Product - Click To Read Article
One of the biggest challenges in selling professional services is that what you are offering is intangible. Your product can\'t be seen, touched, or tasted. Until your prospective clients experience what you do, they have no way of knowing if it will turn out, whether they will like it, and how well it will work in their situation. To make a buying decision, the client must first trust that your work will produce the result that they need.

Selling to the Bottom Line - Click To Read Article
Have you ever wondered why people don\'t respond to your sales attempts & marketing messages, here\'s the first place to look--are you selling something that people are willing to spend money on?

SEVEN EASY STEPS TO FOLLOW UP BY PHONE - Click To Read Article
Following up on your initial contacts are critical. This article suggests ways on how to hold your focus on being of service to the other person. That mental shift may be the most important thing you can do to make follow-up calls easier.

Publish or Perish - Click To Read Article
The axiom "publish or perish" doesn't just apply in the academic world. For independent professionals, publishing articles, white papers, and how-to manuals accelerates your ability to gain clients. Here are some guidelines to help you get started or expand your publishing efforts.

MARKETING ALONG THE PATH OF LEAST RESISTANCE - Click To Read Article
Marketing seems to be a constant struggle; the point is it doesn't have to be that way. Here are tips on how to do market your business effortlessly

Getting Noticed on the Net - Click To Read Article
There's a lot of talk from Internet marketing gurus about how to drive more traffic to your website. Some will suggest you try to get a higher page rank on Google by optimizing your site for search engines. Others preach using pay-per-click advertising like Google AdWords to attract streams of new visitors. But these strategies are often out of reach for an independent professional marketing his or her own services.

From Prospect to Client in Thirty Seconds - Click To Read Article
The process of converting a prospect to a client can seem like it takes forever.The fastest way to turn a prospect into a client may be simply to change how you think about them.

Five Myths of Internet Marketing for Independent Professionals - Click To Read Article
There\'s more marketing hype published on the Internet in one day than P.T. Barnum generated in his lifetime. Like a worm swallowing its tail, the Internet marketing beast feeds mostly on itself. The vast majority of what appears on the Internet about marketing is designed to help you market products and services sold and delivered exclusively on the Internet.

Being Unique is a Good Thing... Isn't It? - Click To Read Article
Entrepreneurs are frequently advised to \"be unique\" in their marketing. The basic idea is to stand out in a crowded marketplace. There\'s no question that an element of uniqueness in marketing can make your business more memorable, competitive, and special to the target audience.

AN ACTION STEP IS WORTH A THOUSAND WORDS - Click To Read Article
Finding the right words to market your business is important, but don't mistake your wordsmithing for productive action. Crafting a good marketing message and delivering it effectively are not at all the same thing.

10 Ways to Get Your Marketing Unstuck - Click To Read Article
Marketing yourself can be a confronting process, bringing up fear of rejection, commentary from your inner critic, feelings of incompetence, and other discomforts. If you let them, these inner saboteurs can stop you dead in your tracks. Here are ten ways to quickly break through internal barriers and get your marketing unstuck.


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